Ankit Sachan

• Job Responsibility /Tasks
   Search Engine Optimization: Develop a unique and innovative SEO strategy to generate sales & high-volume Organic traffic via web pages and blog; develop both short-term and long-term SEO Plans and fan communication based on best practices and analytics to drive revenue.
   Keyword Research: Analyse market trends & do competitive research to identified relevant keywords and target their relevant pages.
   Performance Optimization: Conducting periodical technical audits of low- performing web pages, making short- and long-term technical SEO Plans in terms of (Page load, Mobile friendly UI/UX), page speed, Core Web Vitals, etc.
   On-Page SEO Optimization: Bifurcate SEO campaign product-wise and write Meta Title, Meta Description, Meta Keywords, Heading Tag, Content and image optimisation, and performance optimization to make the website more search engine friendly. Also Fix Canonical issue, 404 error, 301, 302 redirections, Creating Sitemaps and Submission on Google.
   Content Strategist: crafting high-impact content with the help of content writer (webpages, articles, blogs etc.) to drive traffic, engagement & brand consistency.
  
   Handling Social Media Activity: LinkedIn, Google My Business, Facebook, Twitter, Instagram Youtube, Pinterest etc.
   Schema Implementations: Local Schema, Product Schema, Implement Organization, Web page, Speakable, Site navigation, Breadcrumb list & FAQ schema
   Traffic Analysis: Track and Analyse conversion funnels and translating raw data into actionable insights supporting short - and long-term strategic objectives through internally developed dashboards from Google Analytics, Also Creating a retention strategy to keep the user engaged on the website and Suggest website redesign changes as per user behaviors.
   Lead generation & Optimization: Generate leads through Chat and Form and Analyze CRM Lead Data, user behaviors like audience analysis in terms of Demographics
   Geographic's and browsing behaviors using Funnel visualization, session, page views, page lead tracking etc.
   YouTube Video: Check YouTube video ranking and suggest necessary changes in terms of Title, Thumbnail, Content, #tags, etc.
   Product & Marketing Strategies- Digital Roadmap, Product Roadmap and Annual Operating Plan (AOP) - Lead and Traffic target based
   Create Monthly formal presentations & reporting using Data Visualization Tools

Job Responsibility /Tasks
 Digital Marketing: Develop unique and innovative digital marketing strategy and lead execution to increase admissions; develop both short-term and long-term digital campaigns, content plans, and fan communication based on best practices and analytics to drive revenue.
 Campaign: Bifurcate digital campaign Produc
 t category wise, price wise. Also Tracking source wise leads.
 Agency Handling: Working with social and SEO agencies to plan engagement campaigns including the creation of landing pages and campaign optimization. Monitoring and Channel Optimizations (SEM, SEO, SMO, Emailer, Affiliate, ORM)
 Product & Marketing Strategies: Digital Roadmap, Product Roadmap, and Annual Operating Plan (AOP) - Lead and Traffic target based.
 Lead generation & Optimization: Generate leads through Chat and Form and Analyze CRM Lead Data, user behaviors like audience analysis in terms of Demographics, Geographic's and browsing behaviors using Funnel visualization, session, page views, page lead tracking etc.
 Tech Integrations: GTM Integration (AdWords, Analytics), Web plugins, Push Notification, Dynamic SEO Meta tags & SEO Schema implementation.
 Website management: WordPress CMS, Load Time Optimization, Code implementation, Traffic Analysis, Content discoverability, FTP & cPanel.
 Create formal presentations & reporting using Data Visualization Tools (Google Data Studio).
 Assists in the annual marketing strategy and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification, and new business opportunities.

 On-Page SEO Optimization: Dynamic Meta Tags Generation, Title Tag, Meta Description, Meta Keywords, Heading Tag, Content and image optimization, and performance optimization to make the website more search engine friendly.
 Analyzing website traffic using Google Analytics and making necessary adjustments to the site and preparing reports for visits, page views, and other metrics for websites.
 Competitive research & identified relevant keywords and target their relevant pages.
 Canonical issue fixing, fix 404 error, 301, 302 redirections, Creating Sitemaps and Submission on Google
 Off-Page SEO Submission: Guest Posting, Article, Blogs, PR, Video, Infographics, Forum, PDF, PPT, etc.
 Liaison with Creative & Digital Agencies to develop marketing plans and execute Brand messaging & Brand promotion plans.
 Working with Tech and Product team to get necessary features implemented on the website.
 Exploring best marketing channels (Google, Facebook, Mailer & Affiliate) to get the best ROI in terms of traffic.
 Implementation of email marketing via net core.
 Implementation of Live Chata via livezilla to increase user engagement and capture live customers. Maintaining the digital marketing MIS along with timely PO generation and vendor payments.

Job Responsibility /Tasks
 Conduct deep marketing research & competitor’s analysis to develop unique and custom internet marketing
strategies.
 Analyze the competitor websites and creating competitive Intelligence analysis reports.
 Monitor industry trends and news for impact on search programs.
 On-Page SEO Optimization: Meta Tags creation, Title Tag optimization, Meta Description, Meta Keywords, Heading.
 Canonical issue fixing, fix 404 error, 301, 302 redirections Creating Sitemaps and submission in Google
 Off-Page SEO Submission: Guest Posting, Article, Blogs, PR, Video, InfoGraphics, Forum, PDF, PPT, etc.
 Funnel visualization and Goal Implementations.
 Recover Four websites from Google Penalty.
 Generate Weekly Rank Reports in a week, to keep updated on the progress of SEO.