Summary
Overview
Work History
Education
Skills
Other Information
Accomplishments
Internship
Personal Information
Languages
Timeline
Generic
Ankit Sah

Ankit Sah

Delhi

Summary

Experienced Business Head with a solid record of success in industry and exceptional understanding of optimal business practices and strategic planning. Bringing many years' experience and a growth-oriented mentality. Highly effective and driven to assess individual and group performance to implement improvements and set goals. Expertise in formulating strategies for marketing, GTM & merchandising to achieve market penetration and promoting product lines. Successful track record of expanding stakeholder network connections through persuasive brand imaging in multiple geographies with challenging product portfolio. Desiring a challenging new role with the opportunity to make a lasting impact on the business, employees, and market as a whole.

Overview

7
7
years of professional experience

Work History

Business Head

Payomatix
Noida
06.2024 - Current
  • Launched a business vertical from scratch into BaaS (banking as a service). We are responsible for physical distribution of these BaaS services (like DMT, AePS, CMS and BBPS) by establishing a network of distributors & retailers.
  • Spearheaded the launch of over 10 towns in UP and Uttarakhand with a team of 7 field sales officers.
  • Generated over 25 crore monthly business by managing operations across a network of 14 distributors and 650+ retailers.
  • Spearheaded market research initiatives to identify trends, assess competition, and inform strategic decisions.
  • Directed negotiations and preparation of contracts.
  • Tracked and measured operational efficiency of business, to adjust and optimize use of available resources.
  • Implemented rigorous performance metrics to evaluate and improve team productivity and service quality.
  • Apart from ground sales, I am also involved with operations, team hiring, product development, and partnerships.

State Head

PhonePe
07.2023 - 05.2024
  • Heading South Delhi mass retail sales team of 11 ASMs, 220 BDs, 11 Team Leaders and 280 Freelancers
  • Focus on increasing penetration & density of Phonepe QRs by servicing & onboarding new merchant accounts thereby growing market share of PhonePe across different sectors/territories
  • Phonepe B2B Market Share grew from 36% to 45% during my tenure in South Delhi
  • Upselling and cross-selling of financial products to merchants like Smartspeakers, loans and shop insurance
  • Driving access of credit for merchants, extremely profitable for merchant business vertical
  • Focusing on quality parameters to increase valid deployments and QR market presence to increase flow of payments via PhonePe
  • Grew Phonepe merchant Market Share to 45% from 36% between Sep'23 to Mar'24
  • Project- Ideated and rolled out FL project for DNCR
  • Managed 11 SPOCs and scaled to a team of 2700+ FLs
  • Project- Handled logistics of DNCR for smooth functioning of day-to-day activities
  • Planned and managed SS, sim & collateral stock
  • Aggressive 120% growth in Lending month on month since the inception in Nov'23
  • One of the highest in South Delhi across Pan India

Co-Founder

Unogari Pvt. Ltd.
04.2022 - 05.2023
  • Company Overview: Adhat is an asset light tech marketplace targeting tier-3&4 towns with a highly scalable model
  • The towns' operations are based on an inventory free O2O model which can launch a town with zero investments
  • Led the initial daily operations, marketing and stakeholder management to establish and zero down on a working business model
  • Created the strategy to launch new towns, grow the business and increase customer orders with minimal expenditure
  • Pilot town's P&L was operationally profitable from 3rd month onwards
  • Achieved 65k+ daily order value with an active customer base of 3k+ users and an on-ground team of 2
  • Adhat is an asset light tech marketplace targeting tier-3&4 towns with a highly scalable model
  • The towns' operations are based on an inventory free O2O model which can launch a town with zero investments

Sales Strategy Manager

Bijak
01.2021 - 04.2022
  • Company Overview: Bijak is a digital B2B marketplace to facilitate trade by connecting suppliers and buyers across India's Agri value chain
  • The role was to organize the unorganized Fresh Fruit and Vegetables industry by treating it as an FMCG and drive sales under the private label 'JUST'
  • I headed the GT market reporting to CEO
  • Started sales from scratch and scaled operations to 10.5 lakhs per day, with 1200+ active outlets and portfolio of 70+ SKUs
  • Identified, hired, and trained 12 highly qualified sales field staff
  • Started pilot operation in Gurgaon and expanded for growth within DNCR territory- South, West & Central Delhi, Dwarka & Noida
  • Bijak is a digital B2B marketplace to facilitate trade by connecting suppliers and buyers across India's Agri value chain

Assistant Sales Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
07.2019 - 01.2021
  • Spearheading sales and distribution for Poly Pack Fresh Milk
  • Based on positive performance, my portfolio was expanded with the addition of Poly Curd, Set Curd, Tetra Chach, Tetra Lassi, UHT Milk and Paneer
  • Leading a team of 7, delivered a business turnover of 140Cr+ with 80,000+ LPD volume
  • Expanded product distribution by adding 60 distributors and opening 11 new towns and managing 2600+ outlets
  • Increased market share to 23% from 16% to become market leader in Uttarakhand during my tenure
  • Handled customer relations issues, enabling quick resolution within 24 hours
  • Conceptualized and implemented Evening Supply of milk to drive incremental business with addition of 2500 LPD
  • (With the success the same was implemented across the other ASMs' territories)
  • Focused drives to convert Tea Selling Vendors into Milk Retailing Points to drive throughput and grow volume
  • Increased HDAs (Home Delivery Agents) from 34 to 108 adding 1775 LPD to grow business during Covid-19

Assistant Brand Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
12.2018 - 06.2019
  • Managed and kept the 6 product categories relevant, to identify and bridge the gap between the current and potential customers and to keep a close eye on the competition brands
  • Executed 4 NPDs: Mixed Sweets (Milk Cake and Orange Burfi) and Cheese Spread (2 flavoured SKUs)
  • Also, conceptualized their brand identity, GTM and developed unique accompanying graphic style and tone for use in communications
  • Led the re-branding project for Mother Dairy Butter and UHT Milk
  • Ideated and launched a Recipes Website for the Value-Added Dairy Products division to catalogue and use dormant recipe bank
  • Managed Ambient Dairy's outdoor, digital & social media marketing with cross-collaboration between media agencies
  • Development, coordination and execution of creative and media campaigns with annual budget of 2 crores and topline contribution of 45 crores
  • Digital campaigns on Christmas & New Year, Women's Day and Mother's Day
  • Lead campaign activation during Hindustan Times Palate Fest 2018 for Mother Dairy Cheese

Area Sales Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
05.2018 - 11.2018
  • New Market Development project- Launch Mother Dairy Ghee in East UP, increase sales & improve distribution
  • Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue
  • Tracked, measured, and reported on trends for sales team analysis and decision making
  • Owned all aspects of sales planning, development, and team and account management for Eastern UP territory
  • Increased Monthly Retail Sales from 4 MT to 40 MT in a span of 6 months by tracking primary & secondary sales
  • Coordinated with 6 DSRs, set up 10 new distributors & added 850+ outlets
  • Launched sales operations in 5 new towns

Education

MBA - Marketing

SIBM Pune
03-2018

B.Tech. - Electronics And Communication

NIT Surat
05-2016

XIIth - Science

Tejas Vidyalaya
Vadodara, Gujarat
03-2012

Xth - General

Mithapur High School
Mithapur, Gujarat
03-2010

Skills

  • Business development
  • Sales strategy optimization
  • Customer acquisition
  • Client relationship management
  • Operations management
  • Project management
  • Sales forecasting
  • Partnership development

Other Information

English, Hindi, Gujarati, Quizzing, television & movie trivia, reading, badminton, Sudoku, Rubik's cube

Accomplishments

  • Co-Author, Hybrid business model: The future of media and entertainment industry, Beacon Management Review 2017 (ISSN: 2347-3177), SIBM Pune, 2017
  • Awarded Best Primary Research and Second Best Research Paper, Hybrid business model: The future of media and entertainment industry, Beacon Management Review 2017 (ISSN: 2347-3177), SIBM Pune, 2017
  • Conducted Seminar - 'Vision Systems for Drones', NIT, Surat, 2015
  • Distinctive Performance, 5th International Mathematics Olympiad, 2011, 2010
  • Certificate of Achievement, HDFC Bank Meritus Scholarship, HDFC Bank, 2009
  • Certificate of Credit, Mathematics, International Assessments for Indian Schools, 2008
  • Certificate of Credit, Science, International Assessments for Indian Schools, 2008
  • Participant, Marketing Workshop - Unilever Unplugged, HUL Head Office, 2017
  • Campus Finalist, L.I.M.E. Season 9, HUL, SIBM Pune, 2017
  • Second, The Beer Game, Online Supply Chain Simulation, SIBM Pune, 2017
  • National Finalist, Shaastra, Brand Wars, IIT Madras, 2017
  • Represented NIT Surat, The Entrepreneurship Summit, IIT Bombay, 2015
  • Regional Champion, Badminton, Gujarat, 2009
  • Led the Badminton team of Jamnagar district, Gujarat Badminton State Championships, 2009

Internship

NIVEA, Summer Intern, 04/01/17 - 05/31/17, Analysis of the Pilot and Business Model for scaling up of NIVEA bar Soap, Understood the impact of Pilot and garnered market feedback and retailer perceptions in both General Trade and Modern Trade., Understanding the triggers and barriers for NIVEA soap usage by conducting in-depth consumer research and competitor benchmarking., Formulated promotional strategies and made recommendations for increasing awareness and communicating the benefits of NIVEA soap., PPO recommendation from Line Manager

Personal Information

  • Age: 29
  • Date of Birth: 06/11/94

Languages

Hindi
First Language
English
Proficient (C2)
C2
Gujarati
Advanced (C1)
C1

Timeline

Business Head

Payomatix
06.2024 - Current

State Head

PhonePe
07.2023 - 05.2024

Co-Founder

Unogari Pvt. Ltd.
04.2022 - 05.2023

Sales Strategy Manager

Bijak
01.2021 - 04.2022

Assistant Sales Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
07.2019 - 01.2021

Assistant Brand Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
12.2018 - 06.2019

Area Sales Manager

Mother Dairy Fruit & Vegetable Pvt. Ltd.
05.2018 - 11.2018

MBA - Marketing

SIBM Pune

B.Tech. - Electronics And Communication

NIT Surat

XIIth - Science

Tejas Vidyalaya

Xth - General

Mithapur High School

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Ankit Sah