Nisha Fulwaria
Mumbai
Overview
8
8
years of professional experience
Work History
Category Manager
Myntra Designs Private Limited
Bangalore
11.2024 - Current
- 1. Achieved 43% YOY and 2.5x GMV growth across brands contributed in Kitchen, Decor, and Home Furnishing Category.
- Contributed to solving MSKU/ white space SKUs with tail unmanaged brands, which later became top sellers in specified ATs and grew 200% YOY.
- Launched brands with a minimum of 40% to 50% gross margin, which contributed 5% additional GMV
- Annually contributed additional support of 3% to 5% during BAU and 5% to 8% during HRD events for the majority of the brands, which gave us space of 15%-18% margin to offer the best customer prices during HRD.
- Negotiated a deal to buy with brands for the Kitchen and Decor ATs, which gave an additional 30% spike in GMV, and these deals later turned out to be best sellers.
- Unlocked Mnow (Quickcommerce) for kitchen portfolio. Also drove demand, seasonality, and deal ask across the Home Furnishing BU, through which we contributed an overall 7% of M-now share.
- Trained and guided brands on the optimization of PLAs and drove ROI>10 across brands.
- Increased SJIT share from 15% to 40% strategically to solve speed, with 0% recall. Result in a spike of 33% GMV growth.
- Solved BIS issues at the Home Furnishing BU level and aligned internal SOPs to avoid a 15% business impact.
- Drove visibility for Kitchen ATs by providing relevant inputs based on the season, festive occasions, new launches, or MSKUs; as a result, the conversion rate was between 2% and 2.5%.
- Successfully aligned affiliate marketing between Myntra X Brands through social media, majorly on Instagram, to spread awareness about brands or new launches of brands.
- Led the catalog and search correction for Kitchen and Decor ATs wherever certain ATs or attributes were missing or had search issues, provided relevant inputs for the best customer experience, and these are now among 70% of GMV contribution ATs, with 2x growth.
- I was awarded as best employee for 3 quarter
Ecommerce Manager
Wonderchef
Mumbai
03.2024 - 11.2024
- Led business with 30% YOY growth of B2C and B2B marketplaces. B2C marketplaces like Amazon, Myntra, Flipkart, Ajio, Nykaa, Jiomart and Tatacliq and B2B marketplaces like Amazon - Snaphire, Retail EZ, Hardtrac and Ashoka and Flipkart-Snaphire & Goodlife.
- Handled quick-commerce marketplaces like Zepto, Blinkit, Bigbasket, and Instamart Swiggy, with 100%YOY growth and 50% GMV contribution.
- Owned Marketing for Amazon, Myntra, Flipkart, Ajio, Zepto. Maintained ROAS > 13.
- Handled P&L with 25% GM with the GMV growth of 40% YOY
- Drove Sudden Demand ask/ Deal ask with 90% fulfillment across partners through forecast alignment with Buy team later these were proven top sellers across.
E-Commerce Specialist
Hopscotch
Mumbai
09.2022 - 01.2024
- Took ownership of P&L of marketplaces to deliver growth of 30% with 40% GM.
- Took an ownership of marketing which includes campaign creation, optimization for Amazon, Flipkart, Myntra and Udaan and maintained ROI>13.
- Through Amazon PI analysis, targeted traffic at the category and keyword level for optimization is used to deliver the best result of ROAS> 16.
- Aligned and trained the team for Return's Safety Claims process, through which we saved around 13 to 15 lakhs per month against unsellable inventory, which gave additional goodness of 2.5-3% in P&L.
- Launched a warehouse in Kolkata with all basic requirements, automation, infrastructure alignment, manpower alignment, and integration between internal and external tools.
- Invented and implemented process improvements to simplify the Forward and Returns process, resulting in an increase in service score and it led to a decrease in variable and commission costs with 3% goodness in P&L, an increase in visibility, maintenance of data with accuracy, increased productivity, and better accuracy in inventory cycle count reconciliation.
- Conducted research and analysis to support the resolution of reconciliation issues for B2C and B2B platforms.
- Maintained catalog hygiene and rectified any issues to deliver the best customer experience at the product display level.
- I was recognized and appreciated by Leadership on Hopscotch's official LinkedIn account.
Sr.E-commerce Associate
Hopscotch
Mumbai
02.2021 - 08.2022
- Launched B2B and OR platforms like Ajio OR, Amazon FBA, Flipkart FBF, and Cocoblu which contributed 28% growth YOY
- Launched marketplaces like Flipkart, Amazon, Myntra, Ajio, Snapdeal, Meesho, Tatacliq, Shop101, and Shopee. Implemented more efficient processes, and reduced wasted resources.
- Handled B2C and B2B sales across platforms with 44% YOY growth
- Maintained a seller score of service quality of 5/5 across all marketplaces.
- Amazon Feedback - converted negative feedback from 45% to 6%, and positive/neutral feedback from 55% to 94%. Also, converted the overall feedback rating from 3.6 to 3.9.
- Assisted in e-commerce marketing strategy development.
- Assisted in CM1 and CM2 calculations, which helped to set pricing, discounts, and deals with good margins. Identified project budget requirements to enable accurate forecasting.
- I was awarded as the best employee in the year 2021.
E-Commerce Associate
Hopscotch
Mumbai
09.2019 - 01.2021
- Managed end-to-end eCommerce operations, order fulfillment and assisted in product listings.
- Knowledge of eCommerce analytics tools to monitor performance and identify growth opportunities.
- Knowledge of Unicommerce third part tool used for Order fulfillment, inventory management and listing
- Assisted in developing and executing promotional campaigns and coupon creation to drive sales and customer engagement.
- Handled Amazon Brand store Launch
- Ensured Amazon customer's concerns are addressed within 24 hours with FTR.
Social Media Specialist
Hopscotch
Mumbai
07.2018 - 08.2019
- Creativity: Developing innovative ideas and campaigns that capture attention, generate buzz, and differentiate the brand from competitors.
- Proficient in managing multiple social media channels, including Facebook, Twitter, Instagram, WhatsApp, the App Store, and the Play Store.
- Monitored brand mentions and conversations on social media platforms, responding to and resolving customer inquiries, complaints, and comments in a timely and professional manner.
- Collaboration: Working closely with other marketing and creative team members, such as graphic designers, and influencers, to align social media efforts with broader marketing strategies.
- Saved revenue of 5 to 7 lakhs every month by addressing the customers who were exploiting loopholes, and getting these loopholes fixed.
- Created FAQ for website.
- I was awarded Performer of the Month for the continuous 9 months
Education
BSc. - Computer Science
Vivekanand Education Society
Mumbai, Maharashtra06.2018
Skills
- Research abilities
- Stakeholder relationship management
- Reporting and analysis
- Pricing structures knowledge
- Inventory Management
- Documentation and Record Keeping
- Microsoft Excel
- Microsoft Powerpoint
- Marketing Strategy
- Communication skills
- Automation
- Project Management
- Invent and Simplify
- Learn and be curious
- Customer obsession
- Commitment to operational excellence
Languages
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Marathi
Upper Intermediate (B2)
B2
Rajasthani
Native
Native
Accomplishments
Professional Achievements
• Employee of the month for 9 consecutive months - Hopscotch
• Employee of the Year 2021 - Hopscotch
• Employee of the Quarter - Myntra
Personal and Curriculum Achievements
• Part of NGO Group for animal rescue
• Event head of college Fest
• First price in Fashion show (Intra)
• First price in Fashion show (Inter)
• Women of the match - Cricket
• First price in Kabaddi
• First price in ThrowBall
• Employee of the month for 9 consecutive months - Hopscotch
• Employee of the Year 2021 - Hopscotch
• Employee of the Quarter - Myntra
Personal and Curriculum Achievements
• Part of NGO Group for animal rescue
• Event head of college Fest
• First price in Fashion show (Intra)
• First price in Fashion show (Inter)
• Women of the match - Cricket
• First price in Kabaddi
• First price in ThrowBall
Timeline
Category Manager
Myntra Designs Private Limited
11.2024 - Current
Ecommerce Manager
Wonderchef
03.2024 - 11.2024
E-Commerce Specialist
Hopscotch
09.2022 - 01.2024
Sr.E-commerce Associate
Hopscotch
02.2021 - 08.2022
E-Commerce Associate
Hopscotch
09.2019 - 01.2021
Social Media Specialist
Hopscotch
07.2018 - 08.2019
BSc. - Computer Science
Vivekanand Education Society