Responsible for revenue and customer digital maturity of Google India’s SBS Engage business, managing a portfolio of 1000+ customers and an annual revenue of USD 200 Million.
Developed scalable outreach solutions - including Agency led interventions, C-level roundtables and B level hackathons to increase product adoption.
Leading 12 high potential Googlers excelling in performance across input metrics & global benchmarks.
Helping the team drive deeper customer engagement via C-level connects and team L&D to enhance business knowledge linking back to Google solutions.
Built Career growth tracks for the team with clear and actionable developmental feedback and followed up via biannual check ins towards possible next level roles.
Additionally, worked on driving Policy interventions for IN market across managed and unmanaged long tail clients, especially in the space of - local language support advocacy and solutioning clarity.
Responsible for P&L of PepsiCo Foods portfolio in Organized Trade for 5 states of South India and All channels for Karnataka. Annual business of USD 75 million. Handling a team of 5 Area Sales Managers & 32 executives
VUCA Environment
Sustainably led the distribution efforts through 2 years of pandemic without major disruption in the network by forming response teams for different aspects of business - including medical emergencies.
Grew the organized trade business through consolidation phase of the largest E-Comm and MT chains- Big Bazaar and Reliance, ABRL & Amazon , Big Basket and Tata
Restructured the Karnataka Sales team to manage better span of control & improved oversight of white spaces, also rewarding high performers with better growth opportunities.
Innovative Distribution - Focusing on Rural, Increased the ND for Karnataka by +6pp over 2 years by innovative and Scalable interventions-
Rural Sante model - pioneered harnessing the weekly rural mandis/markets to find distribution partners. Idea was scaled for all states of South.
Alternate Rural Distribution : Partnered with distribution first firms - Elastic Run to grow the last mile, and MapmyIndia for mapping village level category handlers.
Productivity: Responsible for channel wise P&L:
Urban distribution Optimization - converted urban distribution structure to Scaled Distribution Partners for stand alone modern trade improving urban service, resulting in the ever highest WD. Additionally, bringing a productivity of 0.8% in channel distribution costs by better economies and reduced margins.
Freight Cost Optimization: Moved all Scaled partners + Rural Hubs to Factory to Partner delivery model, removing warehousing cost and time, bringing about savings of almost 1.2% in Freight Cost. Model Awarded at PepsiCo with Productivity Championship Award in 2021.