Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Ankit Seth

Mumbai

Summary

Accomplished in elevating market share and spearheading strategic sales initiatives at IndianOil Corporation Limited, I excel in market analysis and fostering team collaboration. My tenure is marked by pioneering digital transformations in sales processes and executing high-impact marketing campaigns, significantly enhancing brand visibility and client relations.

Overview

19
19
years of professional experience

Work History

Senior Manager Lubricant Sales

IndianOil Corporation Limited
Mumbai
07.2021 - Current
  • Spearheaded retail sales of lubricants across India through diverse distribution channels.
  • Contributed to the successful design and implementation of marketing and sales strategies that enhanced market penetration within the lubricants sector.
  • Executed impactful product marketing campaigns.
  • Led the development and nationwide launch of new products.
  • Created the annual sales and marketing budget and formulated strategies aimed at boosting sales.
  • Digitized channel sales incentive claims to streamline processes.
  • Developed mobile applications tailored for various channel partners.
  • Implemented AI tools for sales data analysis, delivering actionable insights.
  • Managed key accounts for B2B sales, fostering strong relationships with clients.
  • Cultivated and maintained productive partnerships with key OEM accounts.
  • Monitoring financial transactions for key accounts.

Manager Retail Lubricants Sales

IndianOil Corporation Limited
Lucknow
12.2016 - 06.2021
  • Directed lubricant sales in the designated area through multiple distribution channels.
  • Managed channel partners to enhance sales and achieve mutual benefits.
  • Increased market share by driving sales through established OEM workshops and onboarding new workshops.
  • Developed and executed sales strategies while monitoring adherence to the allocated budget.
  • Supervised inventory management at various levels, ensuring regular reviews with channel partners.
  • Led and monitored below-the-line (BTL) activities to enhance brand promotion and visibility.
  • Implementation of RTM strategy is to ensure that products reach customers efficiently and effectively

Assistant Manager Operations

IndianOil Corporation Limited
Kolkata
09.2009 - 11.2016
  • Organized and planned operational activities to ensure efficiency and productivity.
  • Handling the Lubricant Manufacturing Process.
  • Monitored production processes and quality standards to ensure compliance with company policy.
  • Coordinated the daily operations of the organization, including staffing, scheduling, budgeting, and inventory control.
  • Maintained records of all operational activities for future reference purposes.
  • Distribution of Lubricants Products in the Eastern and Northern Parts of India, Bangladesh, and Nepal.
  • Monitored supplier performance metrics such as quality, cost, lead time, and delivery accuracy.
  • Coordinated with vendors to ensure timely availability of raw materials for production.
  • Analyzed supply chain data such as demand forecasts and inventory levels to identify areas of improvement.
  • Planned transportation routes for domestic and international shipments using routing software applications.
  • Liaised with carriers regarding shipment issues; resolving discrepancies between carriers' invoices and records.

Customer Care Executive

Arvato Services
Gurgaon
01.2006 - 12.2006
  • Provided customer service by responding to phone, email, and in-person inquiries in a timely manner.
  • Assisted customers with product selection based on individual needs.
  • Analyzed call data to determine areas of improvement in the customer care process.
  • Provided technical assistance related to product installation or operation when needed.
  • Maintained high satisfaction score by consistently resolving first-call issues.

Education

MBA - Marketing Management

Amity University
Noida
03-2009

Bachelor of Management Science - Commerce

Lucknow University
Lucknow
03-2005

Skills

  • Market analysis
  • Brand promotion
  • Marketing strategy
  • Strategic planning
  • Competitor analysis
  • Marketing campaign development
  • Brand-building strategies
  • Marketing strategy development
  • Campaign planning
  • Business development
  • Vendor relations
  • Team collaboration
  • Campaign management
  • Budget forecasting
  • B2C marketing
  • B2B marketing

Languages

English
First Language

Timeline

Senior Manager Lubricant Sales

IndianOil Corporation Limited
07.2021 - Current

Manager Retail Lubricants Sales

IndianOil Corporation Limited
12.2016 - 06.2021

Assistant Manager Operations

IndianOil Corporation Limited
09.2009 - 11.2016

Customer Care Executive

Arvato Services
01.2006 - 12.2006

MBA - Marketing Management

Amity University

Bachelor of Management Science - Commerce

Lucknow University

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Ankit Seth