ANKIT SETHI
Director - Icubeswire | Ex- Sharechat & Moj | Ex - Carwale | Ex - HT Digital | Ex- Paytm | Ex- Wisden Cricinfo | Ex- Reliance Broadcast
Gurugram
Summary
MBA graduate with more than 15 years professional background in Digital Ad sales and PnL revenue management. Insightful Digital Media leader with lbrand promotion. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investment by continually monitoring analytics and updating approaches.
Overview
15
15
years of professional experience
Work History
Business Director
Icubeswire
10.2022 - Current
- Leading revenue for Agency on Record business, Affiliate management, ADX(Influencer bridge)
- Responsible for overall growth for five pillars - Rich media innovations / Video on demand/ AOR/ Affiliate (CPL/CPS/CPI/Gaming and Influencer)
- Currently managing and growing 85 cr
- Of revenue ( 20 cr
- From affiliate / 18 cr
- From rich media / 32 crores from Agency on records plus videos / 12 crores from Influencers )
- Onboarded 100 new clients wrt Mid-market, Key accounts across categories- Auto, FMCG, Consumer Durables and Govt
- Closed Adani/Okinawa/Sharp/Omaxe/Hero Cubo on agency on records - month on month 5 cr business (including video, Rdx and affiliate)
- 85 new Key clients closure (LCS) - overall managing 270 campaigns a month (LCS + Mid-market)
- Aggressive category closures - Automotive / Mobiles / Dotcom / FMCG
- Account closure more than 40 lacs in a month - Maruti Grand Vitara /Okinawa / Nissan / Indigo / Vivo / Real me / AIPL / Dabur / Reckitt
- Key mid closures (10 -15 lacs a month) - Boat / Bellavita /Noise/Renault/MotherDairy/LG, Pepsi, Coke, Fossil, Amex, Real me, Suzuki, Cadbury, Adidas, Mccain, Apple)
- Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Increased employee engagement and satisfaction levels through targeted initiatives such as professional development programs, recognition schemes, and flexible work arrangements.
- Implemented data-driven decision-making practices to inform strategic planning efforts and optimize performance outcomes.
- Established key partnerships with industry influencers, creating mutually beneficial collaborations that drove growth opportunities for both parties.
- Enhanced company brand reputation, positioning the business as an industry leader through public relations initiatives and community engagement activities.
- Championed corporate social responsibility initiatives that demonstrated commitment to ethical business practices and environmental sustainability efforts.
Regional Head- North
Mohalla Tech (Sharechat / MOJ/ TakaTak)
Gurugram
10.2021 - 10.2022
- Revenue Lead for North, handling 100 cr of revenue across three platforms
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies
- Responsible for overall growth for three products for North
- Onboarded 100 new clients with respect to Mid-market, Key accounts across categories- Auto, Electronics and Mobiles, Consumer Durables and Govt
- Auto/Mobiles/ Electronics growth to 3.5x in 6 months resulting in 10cr a quarter
- Mid-market and Govt contributing to about 10 crore a quarter
- Established partnerships with industry leaders, expanding services offered and increasing market share.
- Conducted regular performance reviews, setting clear expectations and supporting employee development initiatives.
- Drove innovation within the region by encouraging creative problem-solving approaches among team members.
- Streamlined operations for increased efficiency through process improvements and staff training.
- Expanded market presence with targeted marketing campaigns and strong customer relationship building.
- Championed diversity and inclusion efforts within the organization, promoting an inclusive workplace culture that valued individual perspectives.
- Optimized resource allocation to maximize profits, reducing costs without compromising quality or service levels.
- Mentored junior team members for career growth, contributing to a skilled and motivated workforce.
- Leveraged technology for improved operational efficiency, streamlining processes across multiple departments.
- Delivered consistent results in challenging markets, adapting strategies to meet changing conditions.
- Enhanced client satisfaction by addressing concerns promptly, resolving issues efficiently with tailored solutions.
- Increased revenue by identifying new business opportunities and closing high-value deals.
- Cultivated a high-performance environment through effective goal-setting and ongoing performance monitoring.
Category Lead
One 97 Communications Ltd - PAYTM
Gurugram
10.2020 - 10.2021
- Revenue lead for Non- Auto and Ancillary Ad sales Business in India
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies
- Took the categories from 10 lacs a month to more than 3 crores a month
- Deals closed in past months - TVS, Shell, Apollo, Maruti, Ceat, Castrol, Bridgestone, JK, MG Motors, Audi, Merc, Volvo, Honda Cars, HMSI, Suzuki, Nissan, Renault, Apollo, Mahindra, Cars24, Olx Auto etc.
- Developed and executed strategic plans for process improvement, driving operational excellence across the organization.
Cluster Head (Enterprise Solutions)
Carwale
Gurugram
06.2019 - 06.2020
- Revenue lead for Non- Auto and Ancillary Business in India
- Accountable for branded content initiatives and managing inventory online
- Annual Deals closed during the tenure- Shell, Oppo, Michelin, Revv, Malabar, Exxon and JK Tyre
- Closed Content deals and Annual deals in past months:- Apollo on Off-road, Apollo on Auto expo, Michelin
- Monetizing the editorial lead properties effectively
- Developed high-performing teams through effective recruitment, training, and performance management practices.
- Led successful projects from inception to completion, ensuring timely delivery and stakeholder satisfaction.
Revenue Product Lead
HINDUSTAN TIMES MEDIA LTD.
Gurugram
06.2016 - 06.2019
- Revenue lead for Digital Rights and event led business for digital
- Accountable for branded content initiatives and managing content with inventory online
- Projects recently completed - HT Leadership Summit, HT GIFA, Hindustan Samagam, Hindustan Purvodaya, Olympiad, Mint Innovation Summit, Mint Banking Conclave, Palate fest, Mint Asia, Mint Investment Summit
- Integration of content programs with brand campaigns to drive brand to demand
- Working coordinates to grow the account & retaining the existing monthly business
- Revenue lead for Live Hindustan and Desi martini
- Headed Auto Real Estate and International categories, also helping print team to sell all digital assets
- Sales Strategy: The market conditions demanded a step-by-step approach and the first step was to identify the focus markets and the support systems needed to reach the short time target of the first couple of months
- Earlier revenue lead for One India Project - Digital representing HT Media, ABP and The Hindu
Head -Marketing and Sales
FRONTLINE RETAIL- KIDSBERRY/ICONIC/BW
Gurugram
04.2015 - 05.2016
- Marketing with retail experience, encompassing strategic planning, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, qualitative & quantitative research, product knowledge, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment
- Led a team of Sales, Graphics designers, Sales, Merchandising and SEO/SEM experts
- Formulate and implement
- Brand Strategy
- Ecommerce portal and also different partners such as Flipkart, Snapdeal, Amazon, eBay and Jabong .Spearheaded initiatives towards managing & implementing all Above the Line (ATL) & Below the Line (BTL) marketing communications strategy for the entire Mobility product range
- Planned and implemented the entire marketing communication mix
- Established interface with the external agencies including Advertising, Media Buying, Outdoors, Retail- POP development, Events & Promotions, Vendors for timely product rollout and deliveries
- Also responsible for the Brand Strategy, Positioning, Marketing and Market Communication for soon to be launched BW stores Distinguished efforts towards managing Marketing Communication - Advertising (ATL / BTL), PR, Merchandising, etc
- Actively involved in Product, Customer, Market / Competitive Planning and Campaign Management
- Developed deep customer knowledge and influence through forging executive relationships across all lines of business.Formulated brand development and positioning strategies for clients.Spearheaded the revenue generation teams and ensured delivery of KPIs.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Regional Head - North
WISDEN INDIA
Gurugram
05.2014 - 04.2015
- Identified new opportunities to grow the account & retained the existing monthly business
- Handled a team for North and worked closing with Business Head on accountability of P&L for the brand in India
- Closed syndication deals for Jagran digital and print, Network18 and INX Network
- Handled account management and client servicing by developing digital brand solutions and efficient campaign execution
- Developed sound media relations with clients across the leading agencies and corporates
- Developed digital media plans and executed various campaigns for new member acquisition along with brand positioning.Performed market trend analysis, recommended changes to marketing and business development strategies based on feedback and data analysis.
Key Account Manager
RELIANCE BROADCAST N/W Limited - 92.7 Big FM
New Delhi
12.2012 - 01.2014
- Successfully established a new vertical, 'New Business Development'- tapping the market with prospects who had never tasted radio i.e
- First time radio advertisers and outstation clients
- Majority of the clients taken on-board were exclusive to Big 92.7
- Single-handedly worked in education category for Delhi-NCR; Big 92.7 grabbed one of the highest market share in education in 2013
- Devised and delivered presentations to demonstrate the value of the Station's dominating and specialized consumer market while referencing syndicated research data such as RAM
- Function strategically and tactically to position the Station to dominate the radio space through higher Brand Counts/Direct Clients.
Senior Technical and Sales Associate
WIPRO INDIA.
Gurugram
06.2009 - 04.2011
- Making customers comfortable to purchase product with trust
- Apply the proper sales etiquette to satisfy various customer situations
- Research Manager (4 month training)
Education
Master of Business Administration - undefined
AMITY BUSINESS SCHOOL
BTech - Computer Science - undefined
BSACET - UPTU
Skills
Partnership Development
Operations Management
Crisis Management
Investor Relations
Media Relations
Managing multiple projects
Team recruiting
Time Management
Microsoft Office Suite
Annual budget development
Marketing initiatives
Leading large departments
Long-term business planning
Functional Requirements Specification (FRS)
Financial Reporting
Goal Setting
Revenue Growth
Problem-Solving
Team Development
Marketing strategy
E-commerce strategy
Ethics and integrity
Business plan development
Process Streamlining
Mentoring
Sales management
Client Account Management
Business Leadership
Records Organization and Management
Timeline
Business Director
Icubeswire
10.2022 - Current
Regional Head- North
Mohalla Tech (Sharechat / MOJ/ TakaTak)
10.2021 - 10.2022
Category Lead
One 97 Communications Ltd - PAYTM
10.2020 - 10.2021
Cluster Head (Enterprise Solutions)
Carwale
06.2019 - 06.2020
Revenue Product Lead
HINDUSTAN TIMES MEDIA LTD.
06.2016 - 06.2019
Head -Marketing and Sales
FRONTLINE RETAIL- KIDSBERRY/ICONIC/BW
04.2015 - 05.2016
Regional Head - North
WISDEN INDIA
05.2014 - 04.2015
Key Account Manager
RELIANCE BROADCAST N/W Limited - 92.7 Big FM
12.2012 - 01.2014
Senior Technical and Sales Associate
WIPRO INDIA.
06.2009 - 04.2011
Master of Business Administration - undefined
AMITY BUSINESS SCHOOL
BTech - Computer Science - undefined
BSACET - UPTU