Ankit Sharma

• Proven track record in driving user engagement, Paid subscriber growth, and revenue
• Skilled in leading campaigns, enhancing retention, and optimizing monetization strategies.

Key Achievements
• Achieved 1 million paid subscribers in May 2024.
• Increased D2C music revenue and Hellotune activations from Q1 to Q2 2024.
• Boosted Daily Active Users to 13 million with 90% engagement.
• Executed successful campaigns including Go-premium HT, Ringtones, Ed Sheeran contest, and Wynk's Mic Drop Offer.
Responsibilities and Contributions
• Developed and executed targeted campaigns.
• Collaborated with product, tech, and data teams.
• Automated key campaigns.
Strategic Projects and Experiments
• Addressed segmentation challenges and optimized redirection issues.
• Conducted vernacular experiments to improve CTRs and HT activations.
• Developed effective notification strategies.
• Enabled seamless redirection from Thanks app to Wynk app.

• Managed portfolio of online & offline merchants (~7 million active merchants)
• Increased daily transactions, achieving monthly targets
• Integrated payment products with key accounts, achieving 400 million monthly GMV in dairy business
• Lead Growth of categories like Grocery, Dairy, and Oil & Gas.

• Generating leads and onboarding of new sellers by selling of products and services offered by Snapdeal.com and correctly use systems to support retailers build their online catalogue and scale business on Snapdeal.com

• Driving Channel Expansion & Business Development of Residential and commercial products.

• Two Months Summer internship project on corporate sales of Georgia - Tea & Coffee Vending Machine.