Summary
Overview
Work History
Education
Skills
Timeline
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Ankit Singh

Digital marketing professional
Gurugram

Summary

High-caliber Digital Marketing Professional, experienced in managing and optimizing digital advertising campaigns on Google Ads and Facebook Ads platforms with a proven track record in implementing, optimizing, and troubleshooting campaigns. Skilled in client management and strategic account optimization to drive revenue growth. Expertise includes onboarding clients to new product features, managing escalations, and collaborating with stakeholders for product improvement.

Overview

5
5
years of professional experience

Work History

Digital Media/Marketing Senior Associate

Google Operations Centre (GOC)
7 2022 - Current

Key Responsibilities:

  • Implement, optimize, and troubleshoot Google Search Ads and Performance Ads campaigns, ensuring alignment with client objectives and KPIs.
  • Collaborate closely with high-value clients to enhance account-level performance, providing strategic recommendations and implementing tailored strategies to achieve their goals.
  • Onboard clients to new features and functionalities within the product, driving revenue generation for Google through effective utilization of advanced campaign features.
  • Engage with internal and external stakeholders to gather feedback and insights for product improvement, advocating for client needs and contributing to product enhancement initiatives.
  • Manage escalations related to the products, liaising with the engineering team to identify and resolve technical issues, bugs, and performance challenges promptly.
  • Train new joiners on Google Ads platform usage, campaign management best practices, and client interaction protocols.

Skills Used:

  • Proficiency in Google Ads platform, specializing in Search Ads and Performance Ads, with a strong ability to optimize campaigns for maximum ROI.
  • Strategic mindset with the capability to analyze data, interpret trends, and provide actionable insights to improve campaign performance.
  • Excellent client management skills, including the ability to build relationships, understand client objectives, and deliver solutions that align with business goals.
  • Effective communication skills for presenting strategies, providing product demonstrations, and handling client escalations professionally.
  • Problem-solving skills to troubleshoot technical issues and collaborate with cross-functional teams to implement solutions.

Facebook Ads Specialist

Concentrix Daksh Services India Private Limited
08.2021 - 07.2022
  • Managed budgets and ad extensions, delivering impactful results and proactively mitigating client concerns, while staying at the vanguard of industry trends
  • Spearheaded end-to-end Facebook advertising campaigns, including budget allocation, ad creative development, and targeting strategies
  • Methodically documented interactions, imparted guidance to junior staff, and enforced stringent compliance, thereby substantially enhancing long-term client satisfaction, with a 15% reduction in compliance-related issues
  • Masterminded the resolution of advertising queries on a social media platform, proactively addressing issues pertaining to ad targeting, reach, and insights via chats, calls, and emails
  • Consistently achieved an extraordinary average customer satisfaction rating of 85%, surpassing the company average by 15%.

Account Management Associate

IQOR India Services Private Limited
02.2019 - 07.2021

Key Responsibilities:

  • Analyzed overall account usage and organizational needs for high-value clients at T-Mobile.
  • Reviewed client bills to identify opportunities for cost savings and recommended optimal service plans.
  • Facilitated client onboarding to new services, ensuring smooth integration and maximizing service utilization.
  • Resolved client issues and service-related concerns by collaborating with internal teams and stakeholders.
  • Contributed to enhancing customer satisfaction through proactive account management and personalized service solutions.

Education

Bachelor of Science - Information Technology

Shri Dev Suman University
Dehradun
04.2001 -

Skills

Digital Advertising Platforms

Timeline

Facebook Ads Specialist

Concentrix Daksh Services India Private Limited
08.2021 - 07.2022

Account Management Associate

IQOR India Services Private Limited
02.2019 - 07.2021

Bachelor of Science - Information Technology

Shri Dev Suman University
04.2001 -

Digital Media/Marketing Senior Associate

Google Operations Centre (GOC)
7 2022 - Current
Ankit SinghDigital marketing professional