Driven and adaptable professional seeking a dynamic role in Business Analytics and Marketing, where I can apply my analytical skills to derive meaningful insights, optimize strategies, and contribute to organizational growth while continuously learning and evolving in a data-driven environment
• Conducted comprehensive analysis of election results across multiple states, including Assam, Bihar, Jharkhand, and Jammu & Kashmir.
• Extracted and visualized data to identify regional voting patterns, enhancing understanding of electoral trends.
• Developed questionnaires to gauge public sentiment, facilitating direct engagement through a magazine published by Amitabh Tiwari.
• Collaborated remotely with a dynamic team, honing skills in data analysis, visualization, and public engagement.
• Analyzed historical and projected customer data to identify conversion trends and behavior patterns.
• Targeted funnel stages with high drop-off rates through detailed trend and variance analysis.
• Implemented actionable insights that led to a 17% increase in overall conversion rates.
• Contributed to Labmentix's mission of optimizing customer engagement through data-driven strategies.
• Conducted primary research in urban and semi-urban areas to assess consumer preferences in personal and home care products.
• Analyzed pricing, promotion, and positioning strategies for over five product lines from three leading FMCG competitors using Excel.
• Identified three key unmet consumer needs, influencing new product development and go-to-market strategies.
• Delivered actionable insights through weekly reports, supporting decision-making for a potential pilot launch in semi-urban markets.
Analyzing GDP growth of BIMSTEC countries using World Bank data.
March 2025
Netflix content analysis and clustering conducted exploratory data analysis (EDA) on Netflix’s content dataset to uncover patterns in genre, release year, and country distribution
Feb 2025
Traffic accident data analysis using Excel
Jan 2025
https://www.coursera.org/account/accomplishments/professional-cert/HMGAA814E8NS