ANKIT SINGH GAUR

• Achieved 10% MoM sales growth and 7% business expansion by strengthening client partnerships and driving market initiatives.
• Planned and implemented monthly distributor policy changes, aligning trade schemes with business growth objectives.
• Drove retail branding activities by placing posters and promotional materials in key markets to enhance brand visibility.
• Ensured team readiness and communication by training a 6-member team to deliver consistent brand messaging during market visits.
• Built KPI dashboards to track revenue and marketing effectiveness, enabling data-driven decision-making.

• Onboarded 15+ new partners monthly, enhancing Swiggy’s partner network and local brand presence.
• Increased ads penetration revenue from 62% to 104% MoM by
supporting partner promotional campaigns.
• Coordinated ATL activities including local city-level brand promotions and collaborations with influencers, contributing to increased brand awareness, city orders, and revenue.
• Reduced issue resolution time and complaints by 22%, directly improving partner satisfaction and trust in the Swiggy brand.
• Conducted data-driven reviews to strengthen partner collaboration and campaign outcomes.

• Led territory sales & trade marketing operations with a 45-member team, ensuring execution consistency, policy compliance, and sustained growth.
• Conducted performance reviews and KPI-driven meetings, supporting 6% MoM growth in customer acquisitions and stronger market coverage.
• Executed retail branding and visibility initiatives (posters, in-store promotions, offer activations), achieving 102% of outlet sales targets and boosting brand presence.
• Introduced and scaled digital payment adoption (Razor Pay), improving customer experience, modernizing brand perception, and achieving 80% of collections online (ranked #1 in cluster).
• Partnered with zonal leadership to align territory campaigns and trade schemes with overall brand growth and profitability goals.

• Conducted customer satisfaction research on 100 Tata Nexon EV users to assess product perception.
• Identified consumer insights that highlighted brand improvement.
• Applied Python analytics to present findings that guided business and brand recommendations.