Ankit Srivastava
The Marketing Guy
Delhi
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Key Account Manager
Adonmo Pvt Ltd
New Delhi
10.2022 - 03.2023
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Conducted economic and demographic research and analysis to produce critical reports.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Developed and delivered presentations to key customers to position products and services.
- Analyzed key competitors to respond to competitive threats.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Kept detailed records of daily activities through online customer database.
- Worked on Loyalty program and Subscription model
- Contributed to event marketing, sales and brand promotion.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Assistant Brand Manager
Zee Entertainment Enterprises Ltd
Navi Mumbai
06.2016 - 03.2020
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched and identified new opportunities for product and brand development.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Compiled product and customer data to generate informed profit projections.
- Consulted with product development teams to enhance products based on customer interest data.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Education
PGDM IB - Marketing, Market research
Birla Institute of Management Technology
06.2014 - 04.2016
B Tech - Mechanical
AKTU
Skills
Key account management
Consultative selling
Services optimization
Point of sale operation
Social media marketing
Business Development
Customer rapport
Advertising expertise
Strategy development
Marketing and advertising
P&L Management
Budgeting
Timeline
Key Account Manager
Adonmo Pvt Ltd
10.2022 - 03.2023
Assistant Brand Manager
Zee Entertainment Enterprises Ltd
06.2016 - 03.2020
PGDM IB - Marketing, Market research
Birla Institute of Management Technology
06.2014 - 04.2016
B Tech - Mechanical
AKTU