Ankit Suri
NCR
Summary
Accomplished leader with expertise in pricing strategy and financial forecasting, driving a 5% revenue uplift at WPP Media. Skilled in partnership management and team leadership, fostering collaboration and delivering impactful results. Proven track record in optimizing pricing strategies and achieving significant client savings through data-driven insights and strategic partnerships.
Overview
13
13
years of professional experience
Work History
Partnership, Revenue & Pricing Strategy Lead
WPP Media
Gurugram
04.2024 - Current
- Spearheaded publisher partnerships, driving revenue growth and optimizing pricing strategies at WPP Media - India.
- Developed data-driven revenue and pricing models based on demand and supply insights, achieving incremental revenue uplift of five percent.
- Oversaw new business pitches, delivering cost-effective pricing that generated significant client savings.
- Coordinated efforts between internal teams and external partners for seamless execution of pricing and investment volumes.
- Established a team of 10 professionals to enhance partnership management across various clusters.
Head - Buying
Sharechat
NCR
06.2022 - 03.2024
- Led buying function for marketing, including creative, events, PR, market research, print, digital publishers, SaaS, content, and other non-tech services.
- Develop and institutionalize an enterprise-wide annual sourcing plan (ASP) resulting in value creation in terms of P&L impact, cost avoidance, contribution to the productivity programs of each division and cash efficiencies ranging between 30-50%.
- Established and maintained relationships with key local and regional stakeholders, including functional leaders in business and finance, GMs, and CFOs, to ensure alignment with business needs and requirements.
- Provided market and financial insights to inform internal financial planning and review processes.
Director - Digital Investments & Partnerships
GroupM
NCR
11.2018 - 06.2022
- National Lead for Audio & Gaming partnership driving a KPI of 20% YoY growth
- Facilitated adoption of strategic partners by crafting narratives that maximized investment effectiveness
- Led regional initiatives in the North to improve operational effectiveness. to drive effectiveness of the overall planning & buying KPIs. Achieved the savings KPI of 5%-7% over the past 2 years and arrested pricing inflation at 2%
- Managed relationships with digital leads and conducted monthly channel strategy mix reviews.
- Maintain projection based pipelines to drive efficiency to deals and enable 90%+ target achievement
- Drove annual JBPs with publishers for large clients to secure competitive pricing and value adds, contributing to revenue growth
Asst. Manager - Sales
The Economist - Zirca Digital Solutions
NCR
04.2017 - 11.2018
- Drove advertising sales revenue for The Economist in North and East region, achieving 70% of print magazine target, under 40% of digital platform target, and 90% of events target in India
- Developed content-driven solutions for government clients to connect with relevant influential global audiences and businesses
Media Supervisor - Buying
Lodestar UM - IPG Group
NCR
12.2012 - 03.2017
- Oversaw client accounts at Coca-Cola India Pvt. Ltd. and HCL Technologies, fostering strong business relationships.
- Contributed to launch of Coke Zero and rebranding of Coca-Cola from 'Open Happiness' to 'Taste the Feeling!', enhancing brand identity.
- Thorough knowledge of all brands needed to map brand personalities with their media requirements
- Tracked and evaluated channel performance to assess deal effectiveness, negotiate agreements, and develop counter strategies.
- Explore opportunities to integrate TV with other complimenting mediums such as Digital, Radio, Print
- Mapped brand/campaign fit requirements to support planning team in improving implementation.
- Relationship management with broadcast publishers (TV & Radio).
- Proficient understanding of soft wares including TAM, MAP, BARC
Education
MBA -
Amity University
Noida, Uttar Pradesh06.2012
BBA -
Indira College of Commerce
Pune, India06.2009
HSC -
Sherwood College
Nainital, Uttarakhand04.2006
Skills
- Pricing strategy and financial forecasting
- Data analysis and market insights
- Partnership and vendor management
- Team leadership and collaboration
- Critical thinking and problem-solving
- Revenue growth strategies
References
Available upon request
Personal Information
- Date of Birth: 01/14/87
- Nationality: Indian
Languages
- Hindi
- English
Timeline
Partnership, Revenue & Pricing Strategy Lead
WPP Media
04.2024 - Current
Head - Buying
Sharechat
06.2022 - 03.2024
Director - Digital Investments & Partnerships
GroupM
11.2018 - 06.2022
Asst. Manager - Sales
The Economist - Zirca Digital Solutions
04.2017 - 11.2018
Media Supervisor - Buying
Lodestar UM - IPG Group
12.2012 - 03.2017
MBA -
Amity University
BBA -
Indira College of Commerce
HSC -
Sherwood College