Ankit Tiwari
Senior Category Manager - Kellogg India Private Limited
Mumbai
Summary
Marketing professional with over 14 years of experience in Sales & Brand management in FMCG sector in India. Currently working as a Category Manager in Kellogg India handling the bulk of it's Cereal business.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Senior Category Manager-Cornflakes, Chocos & Oats
Kellogg India Private Limited
Mumbai
06.2023 - Current
- Managing brand equity and P&L of power brands like Kellogg Cornflakes & Chocos which contribute to 75% of Indian BU's topline
- Assisted by team of 4 Brand managers, annual turnover of INR 800 Cr
Category Manager - Cornflakes, Muesli & Oats
Kellogg's India Private Limited
Mumbai
01.2021 - 05.2023
- Created new Masterbrand idea for Kellogg (Huger to achieve more) & brought all brands under it, delivered highest equity & penetration scores
- Led the Brand renovation of Muesli with new brand idea ( 12 in 1) & executed it with superior product & packaging, gained back share in a highly competitive category.
- Launched multiple Innovations during this stint, 100% Plant protein Muesli, Ragi Chocos & Hershey's Chocos.
Group Product Manager - Marie Gold & Milk Bikis,
Britannia Industries Limited
Bengaluru
12.2018 - 12.2020
- Managed largest portfolio of BIL with an annual revenue of INR 3100 Cr
- Created annual activation property of 'My startup contest' for homemakers on Marie Gold. Got million entries and now it's the longest running activation idea in BIL's history (5th season in 2024)
- Refreshed brand ‘Milk Bikis' with a new packaging and proposition to fight Patnjali biscuits, turned around the brand in Northern belt with share and volume growth
- Took on Parle - G with campaign of ‘G – nahi' for Milk Bikis, which resulted in increase of market share by 250 basis points.
Senior Brand Manager - Multiple Stints
Britannia Industries Limited
Bengaluru
09.2015 - 12.2018
- Managed Marie Gold, a Rs 1900 Cr brand and developed a new brand idea of ‘fuelling homemakers to do more & be more' which led to a new brand purpose and platform
- Before this, handled 3 categories (Cheese, Ghee & Butter) in the dairy vertical with an annual revenue of over Rs 300 Cr.
- Created a new visual identity for Britannia dairy which brought all the categories under uniform packaging design codes
Brand Manager
NatureFresh, Cargill Foods India
Gurgaon
01.2014 - 09.2015
- Established the ‘Brand key' of NatureFresh in oil and flour segment
- Managed the re-stage of Naturefresh brand with new product and packaging supported by the thematic campaign, ‘Bhookh Badha De'
Area Sales Manager
Cargill Foods India
Mumbai
01.2012 - 01.2014
- Managed Mumbai city, a 110 Cr market, achieved growth of 15% YoY
- Managed a team of 7 sales officers and 3 sales representatives
- Awarded the “Best ASM” - 2014, for high numeric distribution achieved in the territory.
Education
MBA - Marketing
MICA
Ahmedabad 05.2008 - 05.2010
B.E. - Electronics And Communication
Nagpur University
Nagpur 06.2004 - 03.2008
Accomplishments
- Gold: Maddies'23: Best use of apps/games for Marketing, Kellogg Chocos
- Gold: ET ascent'22: Brand revitalization award, Kellogg Muesli
- Gold: Sabre South Asia '19 for 'My Start Up' contest: Britannia Marie Gold
- Silver: ET shark awards'21 for Kellogg digital campaign of 'Kam mein Zyada'
- Bronze: PR Asia award '19
- Bronze, Fulcrum awards '19
Timeline
Senior Category Manager-Cornflakes, Chocos & Oats
Kellogg India Private Limited
06.2023 - Current
Category Manager - Cornflakes, Muesli & Oats
Kellogg's India Private Limited
01.2021 - 05.2023
Group Product Manager - Marie Gold & Milk Bikis,
Britannia Industries Limited
12.2018 - 12.2020
Senior Brand Manager - Multiple Stints
Britannia Industries Limited
09.2015 - 12.2018
Brand Manager
NatureFresh, Cargill Foods India
01.2014 - 09.2015
Area Sales Manager
Cargill Foods India
01.2012 - 01.2014
MBA - Marketing
MICA
05.2008 - 05.2010
B.E. - Electronics And Communication
Nagpur University
06.2004 - 03.2008
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