ANKITA
Media Activation Manager
Summary
Results-driven Media Activation Manager with 8+ years of expertise in programmatic advertising, performance marketing, and digital transformation. Skilled in leading cross-functional teams and strategically managing large-scale digital budgets to maximize ROI and accelerate brand growth. Proven track record of delivering data-backed, AI-powered campaign optimizations that drive measurable results across global markets.
Overview
12
12
years of professional experience
2013
2013
years of post-secondary education
7
7
Certifications
Work History
Media Activation Manager
WPP Media (GroupM)
05.2023 - Current
- Spearheaded digital strategy and execution for high-value clients, optimizing media budgets exceeding $5M and improving ROI by 25%.
- Orchestrated omnichannel campaigns across Google Ads, DV360, and SA360, achieving a 30% increase in conversions.
- Implemented advanced A/B and multivariate testing methodologies to significantly enhance creative effectiveness.
- Collaborated with analytics teams to develop real-time performance dashboards, accelerating reporting turnaround by 50%.
- Delivered comprehensive quarterly performance reviews, providing actionable insights to guide strategic marketing decisions.
Senior Media Activation Executive
WPP Media (GroupM)
08.2019 - 05.2023
- Managed end-to-end performance campaigns across Search, Display, and YouTube, driving a 30% increase in lead volume.
- Developed customized media strategies aligned with specific KPIs across diverse business verticals.
- Streamlined campaign launch workflows, reducing average go-live times by 20%.
- Mentored and trained a team of 6+ junior media executives, creating standard operating procedures (SOPs) and knowledge resources.
Campaign Specialist – Digital Marketing
Teleperformance
11.2018 - 08.2019
- Designed and executed international performance campaigns, resulting in a 25% improvement in lead qualification rates.
- Developed and managed SEO-optimized content, blogs, and email marketing strategies to support campaign objectives.
- Partnered with sales and design teams to ensure consistent messaging across all digital channels.
Digital Marketing Consultant
Intelliware Pvt Ltd
01.2018 - 11.2018
- Performed comprehensive full-funnel campaign performance audits and developed data-driven optimization plans.
- Introduced customer segmentation strategies that increased retargeting CTR by 18%.
- Expanded brand reach through influencer marketing campaigns and strategic micro-content partnerships.
Senior Executive – Digital Marketing
Edunguru
09.2017 - 01.2018
- Increased organic traffic by 75% through a comprehensive SEO and keyword-optimized content strategy.
- Enhanced campaign efficiency by 20% through meticulous performance tracking and analytics.
- Optimized content workflows across departments, boosting throughput by 30%.
Content Developer
Arihant Publications
11.2013 - 04.2015
- Authored academic content distributed to over 1 million students nationwide.
- Optimized digital and web content for SEO, significantly improving discoverability across various platforms.
Education
Bachelor of Technology - B.Tech
Uttar Pradesh Technical University
Skills
Digital Strategy & Paid Media Leadership
AI-Driven Campaign Optimization
Amazon DSP
Campaign Planning & Cross-Channel Execution
A/B & Multivariate Testing
Team Leadership & Client Advisory
Programmatic
Strategic planning
Operations management
Certification
Google Ads (Search & Display) – Skillshop
Accomplishments
- Drove a 35% increase in paid media ROI through strategic data-driven budget reallocation.
- Achieved a 40% improvement in conversions through programmatic media buying strategies.
- Developed scalable campaign frameworks that were successfully implemented across 5+ global accounts.
- Implemented AI-powered tools for bid automation and dynamic ad testing, resulting in a 22% reduction in CPA.
- Recognized for innovative approaches to multichannel media strategy.
Awards & Honors
Best Employee of the Month, WPP Media
Awesome Job, WPP Media
Raised the bar, WPP Media
Timeline
Media Activation Manager
WPP Media (GroupM)
05.2023 - Current
Senior Media Activation Executive
WPP Media (GroupM)
08.2019 - 05.2023
Campaign Specialist – Digital Marketing
Teleperformance
11.2018 - 08.2019
Digital Marketing Consultant
Intelliware Pvt Ltd
01.2018 - 11.2018
Senior Executive – Digital Marketing
Edunguru
09.2017 - 01.2018
Content Developer
Arihant Publications
11.2013 - 04.2015
Bachelor of Technology - B.Tech
Uttar Pradesh Technical University