Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Awards & Honors
Timeline
Generic

ANKITA

Media Activation Manager

Summary

Results-driven Media Activation Manager with 8+ years of expertise in programmatic advertising, performance marketing, and digital transformation. Skilled in leading cross-functional teams and strategically managing large-scale digital budgets to maximize ROI and accelerate brand growth. Proven track record of delivering data-backed, AI-powered campaign optimizations that drive measurable results across global markets.

Overview

12
12
years of professional experience
2013
2013
years of post-secondary education
7
7
Certifications

Work History

Media Activation Manager

WPP Media (GroupM)
05.2023 - Current
  • Spearheaded digital strategy and execution for high-value clients, optimizing media budgets exceeding $5M and improving ROI by 25%.
  • Orchestrated omnichannel campaigns across Google Ads, DV360, and SA360, achieving a 30% increase in conversions.
  • Implemented advanced A/B and multivariate testing methodologies to significantly enhance creative effectiveness.
  • Collaborated with analytics teams to develop real-time performance dashboards, accelerating reporting turnaround by 50%.
  • Delivered comprehensive quarterly performance reviews, providing actionable insights to guide strategic marketing decisions.

Senior Media Activation Executive

WPP Media (GroupM)
08.2019 - 05.2023
  • Managed end-to-end performance campaigns across Search, Display, and YouTube, driving a 30% increase in lead volume.
  • Developed customized media strategies aligned with specific KPIs across diverse business verticals.
  • Streamlined campaign launch workflows, reducing average go-live times by 20%.
  • Mentored and trained a team of 6+ junior media executives, creating standard operating procedures (SOPs) and knowledge resources.

Campaign Specialist – Digital Marketing

Teleperformance
11.2018 - 08.2019
  • Designed and executed international performance campaigns, resulting in a 25% improvement in lead qualification rates.
  • Developed and managed SEO-optimized content, blogs, and email marketing strategies to support campaign objectives.
  • Partnered with sales and design teams to ensure consistent messaging across all digital channels.

Digital Marketing Consultant

Intelliware Pvt Ltd
01.2018 - 11.2018
  • Performed comprehensive full-funnel campaign performance audits and developed data-driven optimization plans.
  • Introduced customer segmentation strategies that increased retargeting CTR by 18%.
  • Expanded brand reach through influencer marketing campaigns and strategic micro-content partnerships.

Senior Executive – Digital Marketing

Edunguru
09.2017 - 01.2018
  • Increased organic traffic by 75% through a comprehensive SEO and keyword-optimized content strategy.
  • Enhanced campaign efficiency by 20% through meticulous performance tracking and analytics.
  • Optimized content workflows across departments, boosting throughput by 30%.

Content Developer

Arihant Publications
11.2013 - 04.2015
  • Authored academic content distributed to over 1 million students nationwide.
  • Optimized digital and web content for SEO, significantly improving discoverability across various platforms.

Education

Bachelor of Technology - B.Tech

Uttar Pradesh Technical University

Skills

Digital Strategy & Paid Media Leadership

Certification

Google Ads (Search & Display) – Skillshop

Accomplishments

  • Drove a 35% increase in paid media ROI through strategic data-driven budget reallocation.
  • Achieved a 40% improvement in conversions through programmatic media buying strategies.
  • Developed scalable campaign frameworks that were successfully implemented across 5+ global accounts.
  • Implemented AI-powered tools for bid automation and dynamic ad testing, resulting in a 22% reduction in CPA.
  • Recognized for innovative approaches to multichannel media strategy.


Awards & Honors

Best Employee of the Month, WPP Media

Awesome Job, WPP Media

Raised the bar, WPP Media

Timeline

Media Activation Manager

WPP Media (GroupM)
05.2023 - Current

Senior Media Activation Executive

WPP Media (GroupM)
08.2019 - 05.2023

Campaign Specialist – Digital Marketing

Teleperformance
11.2018 - 08.2019

Digital Marketing Consultant

Intelliware Pvt Ltd
01.2018 - 11.2018

Senior Executive – Digital Marketing

Edunguru
09.2017 - 01.2018

Content Developer

Arihant Publications
11.2013 - 04.2015

Bachelor of Technology - B.Tech

Uttar Pradesh Technical University

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ANKITA Media Activation Manager