Enjoy binge-watching narrative-driven series, offering insights into storytelling, audience engagement, and behavioral psychology—core to building effective marketing journeys
Ankita Agarwal
Marketing Automation Specialist
Dehradun
Summary
Experienced and detail-oriented Marketing Automation Specialist with a strong track record of driving successful campaigns and optimizing marketing processes. Skilled in leveraging automation tools to enhance customer engagement and support business growth. Known for analytical thinking, collaboration, and delivering results in dynamic environments.
Overview
5
5
years of professional experience
5
5
Certifications
Work History
Marketing Automation Specialist
Grazitti Interactive
09.2021 - Current
- Design and manage automated marketing programs in Adobe Marketo, including lead nurturing, email campaigns, event promotions, and trigger-based workflows.
- Built and maintained backend assets such as forms, landing pages, tokens, and dynamic content to support scalable and brand-compliant campaigns.
- Executing manual and automated list imports into Marketo, ensuring proper field mapping, segmentation, and alignment with existing database structure.
- Generate reports and dashboards to measure marketing automation impact and ROI
Business Development Counsellor
Planet Spark
01.2021 - 09.2021
- Promoted technology tools and online learning solutions, building direct relationships to drive product awareness and adoption.
- Collaborated with the Education team to enhance the platform’s educational value based on user feedback and engagement insights.
- Managed CRM systems for lead tracking, conversion, and pipeline visibility, contributed to revenue growth through consultative selling.
- Strengthened problem-solving and teamwork skills in a fast-paced, target-driven environment.
- Developed individualized counseling plans for clients to incorporate short-term and long-term goals.
Marketing Intern
Kotak Life
06.2020 - 08.2020
- Conducted market research to identify target audiences and optimize marketing efforts.
- Contributed to the creation and execution of advertising campaigns and marketing strategies focused on sustainable brand growth.
- Gained hands-on experience in sales processes, including lead generation, follow-ups, and conversions—successfully achieving 2x the assigned target.
- Applied core marketing concepts in real-world scenarios through campaign design, primary/secondary data analysis, and advertising studies.
Education
MBA - Marketing, Logistics And Supply Chain
Graphic Era Deemed To Be University
Dehradun, India 04.2001 -
B.Com - Accounting And Finance
HNB Garhwal University
Srinagar, India 04.2001 -
Intermediate -
The Asian School
Dehradun, India 04.2001 -
High School -
The Asian School
Dehradun, India 04.2001 -
Skills
- Adobe Marketo (Campaign Management, Lead Nurturing, Smart Campaigns, List Imports)
- CRM Management
- Email Marketing & Automation
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Digital Advertising & Campaign Strategy
- Client Relationship Management
- Lead Generation & Conversion
- Adaptability & Learning Agility
- Professional Business Communication
Accomplishments
- Recognized as Star Performer three times at Grazitti Interactive for outstanding contributions and consistent performance.
- Awarded Key Contributor (Annual Award) for significant impact on team goals and project success.
- Managed complex list imports and data segmentation, ensuring 99% data accuracy and enhancing targeted campaign effectiveness for Pure Storage.
- Honored as Sales Achiever twice consecutively at Planet Spark for exceeding sales targets.
Certification
Marketing in a Digital World, University of Illinois, coursera.com
Activities & Professional Engagement
- Event Organizer, Montage 2.0 – Coordinated a multi-disciplinary event in association with Technology Business Incubation; received a Certificate of Appreciation.
- Online Induction Program Coordinator – Successfully organized the Induction Program for the MBA 2020 batch at Graphic Era Deemed to be University.
- Guest Lecturer – Delivered a session on “Marketing Management” at Dev Bhoomi Group of Institutions, sharing industry insights with management students.
- Article Publication – Authored “Bridging the Urban-Rural Gap with Automation and Innovation”, published in the online magazine Budding Beats.
- Tata Imagination Challenge 2020 – Participated in Round 1 and received official recognition for innovative thinking.
- HR Analytics Webinar – Attended a 4-hour certified webinar conducted by Suven Consultants & Technology Pvt. Ltd.
- Art Competition – Secured 3rd position in Concertina (The Accordion Book) among 18 schools at Hopetown Girls’ School (April 2015).
Workshops & Conferences
- National Conference on Entrepreneurship Development, The National Institute for Entrepreneurship and Small Business Development (NIESBUD), 10/15/18, MKP P.G College Dehradun
- International Conference on Engineering Technology and Management for sustainable Development (ICETMSD 2018), 10/27/18 - 10/28/18, Dev Bhoomi Group of Institutions Dehradun
- Workshop on Design Thinking and Innovation, 01/31/20, Graphic Era Deemed to be University Dehradun
- Adobe’s 99U Online Conference: The Creative Self – Participant, gaining insights into creative strategy and personal branding (June 2020).
Interests
Pursue sketching as a creative outlet, supporting visual thinking and attention to aesthetic detail in campaign design and branding
Timeline
Marketing Automation Specialist
Grazitti Interactive
09.2021 - Current
Business Development Counsellor
Planet Spark
01.2021 - 09.2021
Marketing Intern
Kotak Life
06.2020 - 08.2020
MBA - Marketing, Logistics And Supply Chain
Graphic Era Deemed To Be University
04.2001 -
B.Com - Accounting And Finance
HNB Garhwal University
04.2001 -
Intermediate -
The Asian School
04.2001 -
High School -
The Asian School
04.2001 -
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