Ankita Behra
Digital Marketeer
Gurgaon
I’m no longer quite sure what the question is, but I do know that the answer is “Yes.”
Leonard Bernstein
Summary
Accomplished account planner, offering extensive experience in developing account plans, increasing revenue and deepening client relationships. Have 6+ years of experience in client oversight, issue resolution and relationship-building expertise. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Associate Group Head
The Glitch, VMLY&R
07.2022 - Current
- Manage all aspects of the client business providing superior customer service while maximizing business opportunities
- Responsible for meeting business KPI’s and development of business plans
- Lead and manage all strategic channel planning activities associated with assigned account(s)
- Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
- Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
- Understand client compensation structure and implications of plan changes
- Proactively keep abreast of industry trends and share knowledge with team
- Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
- Work closely with their direct report to optimize any revenue opportunities within the agency at large
Account Manager
Oliver Agency, adidas India
12.2020 - 07.2022
- Acting as the key POC between the global OLIVER Teams and focal client team
- Working with global creative toolkits, market adaptations, and localizations
- Pro-actively owning and managing
- Local client engagement
- Effectively managing project through full
- Lifecycle using project governance as directed by the client — receiving and interrogating briefs, attending, and driving regular
- Client and internal status meetings, escalating issues and proactively evolving problems, managing project resource and spend and making critical decisions
- Working closely with clients, production leads, creatives & worldwide resource network operating through different regions, cultures, and time-zones, to create strong concept & develop brief from beginning to end
- Combining and translating complex material from different sources and contexts into stories and content that engage .and resonate
- With in-market target audience.
Associate Account Manager
FoxyMoron
08.2019 - 12.2020
- Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationships, understand client’s strategic / growth plans and identify upsell opportunities
- Coordinate with functional teams to ensure timely, accurate and complete delivery of client work
- Ensure accurate referencing and industry benchmarking by the team
- Vendor management for outsourced work
- Industry benchmarking basis the competitor analysis process
- Identify process improvements, new potential offerings, and internal training needs basis the same
- Raise all financial paperwork to clients and review those raised by vendors
- Maintain and review all financial trackers.
RepIndia: Senior Executive
01.2017 - 12.2017
- Handling Social Media Ads for some leading brands FMCG and Hospitality brands
- Ideating and brainstorming for new business and contribution to business pitches
- Meet Execution / Delivery timelines- Work with clients and internal teams to create social media strategies that collaborate with marketing, PR and advertising campaigns
- Prepare a detailed Monthly Social Media Report
- Recommend changes in strategies (content, creative and other) based on the analysis of the accounts in the Monthly Report
- Analyse and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations, and engagements, leads and conversions
- Suggest Paid Media every month with the monthly reports
- 8
- Suggest Campaign Ideas for individual accounts based on products, values, new launches, events, observances, etc.
Senior Social Media Associate
Digidarts
05.2016 - 01.2017
- Handling the social media content for various brands like Ansal University, NewsBytes App, MoneyInMinutes, Sesame Street, Mealdom, Amway, etc
- Handling social media ads for brands
- Writing content for blogs and websites
Copywriter
Connecthub (UthConnect)
10.2014 - 06.2015
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Formatted copy to align with project-specific guidelines.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Supported client projects from planning to on-time completion of quality deliverables.
Education
Diploma - Mass Comm & Journalism
01.2013 - 01.2014
B.A Hons - English
01.2010 - 01.2013
12th - Science
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Skills
Possess excellent interpersonal skillsAbility to solve problems and meet deadlines effectivelyAbility to work in a team as well as independentlyAbility to think out of the box and be creativeAbility to multitask and manage demandsHard working and possess strong work ethics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Associate Group Head - The Glitch, VMLY&R
07.2022 - Current
Account Manager - Oliver Agency, adidas India
12.2020 - 07.2022
Associate Account Manager - FoxyMoron
08.2019 - 12.2020
RepIndia: Senior Executive -
01.2017 - 12.2017
Senior Social Media Associate - Digidarts
05.2016 - 01.2017
Copywriter - Connecthub (UthConnect)
10.2014 - 06.2015
Jadavpur University - Diploma, Mass Comm & Journalism
01.2013 - 01.2014
Delhi University - B.A Hons, English
01.2010 - 01.2013
C.B.S.E - 12th, Science
C.B.S.E - ,