Ankita Behra

Work History

The Glitch, VMLY&R

07.2022 - Current

Manage all aspects of the client business providing superior customer service while maximizing business opportunities
Responsible for meeting business KPI’s and development of business plans
Lead and manage all strategic channel planning activities associated with assigned account(s)
Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
Understand client compensation structure and implications of plan changes
Proactively keep abreast of industry trends and share knowledge with team
Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
Work closely with their direct report to optimize any revenue opportunities within the agency at large

Oliver Agency, adidas India

12.2020 - 07.2022

Acting as the key POC between the global OLIVER Teams and focal client team
Working with global creative toolkits, market adaptations, and localizations
Pro-actively owning and managing
Local client engagement
Effectively managing project through full
Lifecycle using project governance as directed by the client — receiving and interrogating briefs, attending, and driving regular
Client and internal status meetings, escalating issues and proactively evolving problems, managing project resource and spend and making critical decisions
Working closely with clients, production leads, creatives & worldwide resource network operating through different regions, cultures, and time-zones, to create strong concept & develop brief from beginning to end
Combining and translating complex material from different sources and contexts into stories and content that engage .and resonate
With in-market target audience.

FoxyMoron

08.2019 - 12.2020

Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationships, understand client’s strategic / growth plans and identify upsell opportunities
Coordinate with functional teams to ensure timely, accurate and complete delivery of client work
Ensure accurate referencing and industry benchmarking by the team
Vendor management for outsourced work
Industry benchmarking basis the competitor analysis process
Identify process improvements, new potential offerings, and internal training needs basis the same
Raise all financial paperwork to clients and review those raised by vendors
Maintain and review all financial trackers.

01.2017 - 12.2017

Handling Social Media Ads for some leading brands FMCG and Hospitality brands
Ideating and brainstorming for new business and contribution to business pitches
Meet Execution / Delivery timelines- Work with clients and internal teams to create social media strategies that collaborate with marketing, PR and advertising campaigns
Prepare a detailed Monthly Social Media Report
Recommend changes in strategies (content, creative and other) based on the analysis of the accounts in the Monthly Report
Analyse and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations, and engagements, leads and conversions
Suggest Paid Media every month with the monthly reports
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Suggest Campaign Ideas for individual accounts based on products, values, new launches, events, observances, etc.

Digidarts

05.2016 - 01.2017

Handling the social media content for various brands like Ansal University, NewsBytes App, MoneyInMinutes, Sesame Street, Mealdom, Amway, etc
Handling social media ads for brands
Writing content for blogs and websites

Connecthub (UthConnect)

10.2014 - 06.2015

Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Customized brand message to reach and capture target audience interest and drive engagement.
Reviewed and edited final copy for accuracy and to correct grammar errors.
Formatted copy to align with project-specific guidelines.
Researched industry trends and customer preferences to inform copywriting efforts.
Supported client projects from planning to on-time completion of quality deliverables.