Ankita Bhardwaj
India
Summary
Results-driven marketing professional with over 11 years of experience in digital marketing, brand management, and campaign strategy. Proven ability to grow D2C brands and increase ROI through data-driven strategies
Overview
12
12
years of professional experience
1
1
Certification
Work History
Head- Paid Media
Neuq Digital
Mumbai
03.2024 - Current
- Managed D2C markets for Samsonite and American Tourister. Improved marketing ROI from 1.85x in Q1 (pre-transition) to an impressive 4.96x in Q3.
- Curated and executed target-driven online sales strategies across D2C platforms and major e-commerce channels to ensure smooth retail operations and optimize sales.
- Leading strategic initiatives for a team of 10 and acting as a liaison between executive leadership and clients.
- New Product Line Launch: Handling the launch of Samsonite Red Launch from conceptualisation to event launch, Influencer Marketing to Performance Marketing.
Paid Media Manager
OCDS agency
Mumbai
04.2021 - 02.2024
- Spearheaded the development of new verticals within the agency, identifying growth opportunities across diverse industries, and successfully expanding service offerings.
- Consulted and pitched proactive digital marketing solutions to clients, helping in New Business Acquisition for the Agency.
- Managed stakeholders effectively, building strong relationships for long-term success.
- Enhanced agency revenue by diversifying the client portfolio, fostering relationships in emerging verticals.
Marketing Manager
Hoko Product LLC
Chandigarh
04.2017 - 12.2020
- Grew a D2C brand from inception to success, driving the business from zero to 100 through comprehensive strategic planning and execution.
- Conducted in-depth market research to identify target audiences, refine product offerings, and optimize market positioning.
- Led campaign planning and execution, crafting data-driven digital marketing strategies that resulted in significant brand awareness and revenue growth.
- Developed and managed branding strategies, ensuring consistent messaging and a strong brand presence across all channels.
- Organised trade shows and exhibitions to promote brand awareness.
- Spearheaded category growth initiatives, expanding product lines and exploring new market opportunities to maximize revenue streams.
- Collaborated with vendors and external partners to streamline operations, enhance supply chains, and foster long-term partnerships.
Trainer
Google Vendors
Gurgaon
12.2012 - 02.2017
- Organised and facilitated classroom workshops, webinars, and one-on-one coaching sessions for Marketing Agencies and Customer Service Agents.
- Designed and developed training materials for new employees in the organisation.
Education
B. Tech - Electronics Engineering
UPTU
07-2012
Skills
- Leadership & Team Management
- Client & Stakeholder Management
- Data-Driven Decision Making
- Strategic Planning & P&L Accountability
- Cost Management and Project Planning
Certification
- Google Ads- Search, Shopping, Display, Youtube, Measurement and DV 360
- Microsoft Advertising Certification.
- Twitter Flight Certification.
Tools
- Analytics : Google Analytics, Looker Studio and Mixpanel.
- Marketing Automation : Moengage and Hubspot .
- Mobile Attribution : Appsflyer
- Ecommerce : Shopify
- Proggramatic : DV 360
Timeline
Head- Paid Media
Neuq Digital
03.2024 - Current
Paid Media Manager
OCDS agency
04.2021 - 02.2024
Marketing Manager
Hoko Product LLC
04.2017 - 12.2020
Trainer
Google Vendors
12.2012 - 02.2017
B. Tech - Electronics Engineering
UPTU
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