Summary
Overview
Work History
Education
Skills
Certification
PROJECT HIGHLIGHTS
Timeline
Generic

Ankita Chakraborty

Bengaluru

Summary

Data scientist with 2+ years of experience leveraging SQL, Python, and machine learning to drive data-informed decisions in the BFSI domain. Proficient in A/B testing, customer behavior analysis, and dashboarding to support product strategy and performance monitoring. Skilled in translating unstructured business problems into data-driven insights, with a strong foundation in GenAI, segmentation, and predictive modeling.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Data Scientist

ADA
Bengaluru
12.2022 - Current
  • Partnered with marketing and product teams to track product journeys and define metrics for campaign performance and user engagement.
  • Built a churn prediction model by combining behavioral data with GPT-derived customer traits, improving reactivation by 42% through targeted interventions.
  • Developed a GenAI-powered recommendation engine using Claude + logistic regression, improving cross-sell conversion across 6 financial products.
  • Designed and implemented customer journey orchestration, increasing dropout customer conversion by 15% within 3 months.
  • Executed RFM segmentation using K-Means clustering to identify high-value customers for strategic targeting.
  • Designed and deployed PowerBI dashboards (Customer 360°, campaign trackers, and product analytics) to enable real-time monitoring of KPIs.
  • Conducted root cause analysis and deep dives on product engagement metrics to uncover growth opportunities.
  • Automated full pipeline (modeling, scoring, reporting) using DigDag, reducing manual touchpoints by 80%.
  • Ingested and transformed customer holistic data from multiple sources via SFTP using custom Python scripts.

Education

Post Graduate Program in Data Science Engineering -

Great Lakes Institute of Management
Gurgaon, Haryana
12-2022

Bachelor of Science - Computer Science

West Bengal State University
Kolkata, West Bengal
05-2019

Skills

  • Languages: Python, SQL (MySQL, Presto, Hive)
  • Analytics & ML: A/B Testing, Regression, Classification, Clustering, Hypothesis Testing, PCA, LDA
  • Product Analytics: KPI tracking, User funnel analysis, Experimentation frameworks, Root cause analysis
  • Visualization: PowerBI, Tableau, Excel
  • GenAI & LLMs: Claude, ChatGPT, Mistral, Llama3

Certification

  • AWS Certified AI Practitioner
  • Data Analytics on AWS
  • Certified CDP Practitioner (Treasure Data)
  • CDP Marketing Practitioner (Treasure Data)

PROJECT HIGHLIGHTS

  • Product Analytics for Campaign Optimization: Defined campaign KPIs and built dashboards enabling product and marketing teams to track user flows and conversion lift.
  • Churn Model Evaluation: Conducted statistical validation, hypothesis testing, and post-campaign performance analysis to assess model impact.
  • Behavioral Data Insights: Led multiple deep dives into customer usage patterns across web and app journeys to guide product prioritization.
  • Card Usage Maximization Analysis (BFSI): Conducted deep-dive analysis of SKU-level transaction and reward data across two credit card products, segmented users into 4 targetable groups, and personalized communication; resulting in a 12% increase in spend over 3 months.
  • Product Lifecycle Cross-Sell Modeling: Identified next best product opportunities based on customer lifecycle stage, which directly informed predictive scoring used in recommendation models and cross-sell campaigns.

Timeline

Data Scientist

ADA
12.2022 - Current

Post Graduate Program in Data Science Engineering -

Great Lakes Institute of Management

Bachelor of Science - Computer Science

West Bengal State University

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Ankita Chakraborty