Summary
Overview
Work History
Education
Skills
Accomplishments
Tools Known
Timeline
Generic

Ankita Das

Email Marketing & CRM consultant
Hyderabad,TG

Summary

Experienced in Account Management Operations and Marketing Database Maintenance, I am dedicated to optimizing processes, fostering professional growth, and enhancing marketing systems and data integrity. I specialize in driving cross-functional collaboration, aligning teams around automation initiatives, and implementing streamlined processes to improve overall marketing performance. My ultimate goal is to measure performance effectively and ensure the seamless functionality of marketing systems.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Senior Email Marketing Consultant

Infovity
11.2020 - Current


  • Manage the firm's marketing automation platform,Eloqua/Mailchimp/Constant contact for email campaigns,effective segmentation,targeting,A/B testing,Email reviews and Analytical reporting on a day to day basis and ensuring quality control
  • Manage the Integration with different tools with Salesforce, ZoomInfo,Hubspot and Eloqua and website forms.
  • Measure & communicate the performance of Marketing content on a monthly basis
  • Adhoc work on Website Auditing
  • Provide continued automation best practices to the global Marketing team
  • Define the lead flow process from Marketing Automation to CRM
  • I handled Salesforce CRM and Email automation tools as an admin
  • Manage daily operations of the email marketing channel- Marketing calendar, Strategy

Senior Marketing Data Analyst

IT Convergence
09.2012 - 12.2019
  • Manage the global marketing data, analysis, and reporting of systems and processes
  • Marketing as a major with focus on market Research,Business Analysis and preparation of Industry Specific,client specific reports
  • Provide metrics on campaigns, leads, opportunities and contact management
  • Establish, track, and report on campaign performance metrics for sales and marketing teams
  • Maintain end-to-end digital marketing Campaign
  • Implementation and maintenance of marketing and sales technology stack, which includes HubSpot, DiscoverOrg, Salesforce, Cloudingo, Hoover,Jobscience,Data.com,Salesforce
  • Assigning leads to the Sales team and providing backend support to the others teams in terms of Marketing activities with the help of Salesforce

Education

BBA - Honors

BP Poddar
Kolkata, India
06-2009

MBA -

ICFAI University
Hyderabad, India
06-2011

Skills

Salesforce Administration

Accomplishments

  • Won Bright Star award for my work on IT Convergence.
  • Won Kudos award for my work on Persistent System LTD.

Tools Known

  • Salesforce
  • HubSpot
  • Eloqua
  • Mailchimp
  • Constant Contact
  • Marketo
  • ZoomInfo

Timeline

Senior Email Marketing Consultant

Infovity
11.2020 - Current

Senior Marketing Data Analyst

IT Convergence
09.2012 - 12.2019

BBA - Honors

BP Poddar

MBA -

ICFAI University

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Ankita DasEmail Marketing & CRM consultant