ANKITA DAVE

• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Devised content strategy to effectively engage target audiences.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Planned Product Launch, Promotional Collaborations, Events & Exhibitions.
• Customer Insights Analytics and planning offline activations.

• Leading all Digital brand & marketing requirements
• Creating digital brand guidelines
• Strategizing digital media promotion plan with respect to increase in sales
• Conceptualizing ad film and managing production
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Launched marketplace business and listings.

• Independently serviced for digital and website solutions end-to end comprising of planning strategy, operations, policies & process mapping, implementation execution, stakeholder management, audience response management and client relations.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Facilitated media training for executive staff and spokespeople.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Strategically worked on relaunch of Skincare brand including brand communication to packaging of products.
• Strategically led brand communications and storyline for GTM product launches and key initiatives for targeted audience across SKUs.
• Channeled cross-functional stakeholders from product, content, and creative teams to define and execute actionable narratives
• Formulated and executed brand campaigns for cross-format market outreach
• Channeled PR Communication and Influencer Marketing
• Amplified brand awareness via. entertainment linked partnerships viz. Movies, OTT platforms, Music, Live Events, Sports, etc.

Performance Highlights

• Skincare brand sales increased by 15% monthly on their native website
• Conducted live events for customer engagement and revenue increased by 50X during for brand in USA.

• Successfully implemented lead generation campaigns using Social Media, LinkedIn and affiliate email marketing.
• Remarketing campaigns through Google Ads & Social Media.
• Managing Social Media profile for Minister & Corporate
• Managing and implementing ad campaigns on social media and search engine adhering to strict budgets company brand, image, and values
• Strategized and managed brand response during crisis with internal team and vendors
• Managed timely reporting and measurement of KPI's to evaluate performance
• Election campaigns.

Performance Highlights

• Activated Viral Marketing Campaign for BJP Political Party - Vibrant Gujarat (*Achieved 2.5 Crore impression on Facebook, Amplified from 1k to 75k twitter followers with 78lacs organic impressions, achieved 4k following increase and 14.60 lacs impressions on LinkedIn
• Channeled interviews of CEOs and big-wigs of major Corporate for Vibrant Gujarat
• Increased sales by 10% for Gujarat Tourism Corporation through strategic campaign drive

• Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan
• Keep learning about client's industry and business activities to suggest more personalized solutions
• Creating brand pre launch plans and marketing collaterals
• Ensure there is 100% error free execution
• Ensure all important parameters before making campaign live has been checked
• Once campaigns are live, review and optimize projects on day-to-day basis, ensuring that it run smoothly and achieve their potential
• Kept records of inquiries, complaints and comments to assist problem resolution.
• Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.

• Vadodara
• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast
• Planned and conducted research and pitched long-form stories to promote investigative news topics
• Drafted news headlines for broadcasting to capture listeners with clear and condensed writing
• Proved successful working within tight deadlines and fast-paced atmosphere.