Ankita Dixit
Ahmedabad
Summary
Results-driven marketing professional with a proven track record in marketing management and campaign development. Skilled in overseeing all stages of initiatives, fostering strong relationships, and promoting products through innovative, forward-thinking strategies. Expert at analyzing market trends and seizing growth opportunities to drive brand success.
Overview
4
4
years of professional experience
Work History
Assistant Product Manager
Intas Pharmaceuticals Pvt. Ltd.
Ahmedabad
06.2023 - Current
- Brand Management: Led strategic marketing for Menotas Group, Cetrolix Group, Utreva Gel, and Coriosurge, boosting brand awareness and market share.
- Project Leadership: Managed the IFS Sanjivini Project from concept to completion, ensuring timely execution.
- Digital Marketing: Directed multi-platform digital campaigns targeting audience, optimizing engagement and online visibility.
- Brand Content: Oversaw the development and execution of key brand-focused projects.
- Webinar Coordination: Organized the Perfection Series Webinar, ensuring smooth execution and high participation.
- Conference Leadership: Led the Genesis Conference and National IVF Conferences, facilitating discussions among healthcare professionals.
- Program Coordination: Organized the World IVF Day Program, promoting awareness of fertility issues.
Product Executive
Torrent Pharmaceuticals
Ahmedabad
03.2022 - 06.2023
- Brand Management: Handled strategic marketing for Nexpro IT and Ursetor, driving brand performance.
- Program Coordination: Managed the Liver Wellness Program, ensuring effective execution and outreach.
- Event Leadership: Coordinated the TYSA Zonal and National Programs, facilitating smooth operations.
- Campaign Management: Led the Sky Ruler, Sarjan, and Shigram Campaigns, driving engagement and brand visibility.
Business Development Manager
Boehringer Ingelheim
Lucknow
05.2021 - 03.2022
- Brand Management: Handled Jardiance sales, contributing to market growth and product promotion.
- Event Coordination: Organized the HF Launch Meeting, ensuring successful event execution and engagement.
- Health Campaigns: Coordinated Check Up Champs across multiple hospitals, focusing on risk percentage assessments.
- Scientific Communication: Developed and shared scientific content based on new findings and articles to support informed decision-making and education.
Management Trainee
Delcure Lifescience
Lucknow
04.2020 - 06.2020
- Market Research Projects - To understand the advertising effect on the purchase of OTC Drugs.
Education
PHARMACEUTICAL MBA -
IIHMR UNIVERSITY
JAIPURBACHELOR OF PHARMACY -
KIET SCHOOL OF PHARMACY
GHAZIABADPRE- UNIVERSITY EDUCATION -
LUCKNOW PUBLIC SCHOOL
LUCKNOWSkills
- Advanced Excel
- Presentation
- Creative
- Innovative
- Analysis
- Problem solving
- Strategy
- Time Management
Accomplishments
- Achieved 113% of portfolio goals.
- Consistently reached 100% on all products each quarter.
Awarded for Exceeding Sales Targets
Timeline
Assistant Product Manager
Intas Pharmaceuticals Pvt. Ltd.
06.2023 - Current
Product Executive
Torrent Pharmaceuticals
03.2022 - 06.2023
Business Development Manager
Boehringer Ingelheim
05.2021 - 03.2022
Management Trainee
Delcure Lifescience
04.2020 - 06.2020
PHARMACEUTICAL MBA -
IIHMR UNIVERSITY
BACHELOR OF PHARMACY -
KIET SCHOOL OF PHARMACY
PRE- UNIVERSITY EDUCATION -
LUCKNOW PUBLIC SCHOOL
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