Ankita Dwivedi
Marketing Professional
Bangalore
Summary
Creative Marketing Manager with a penchant of storytelling with over 5 years of performance marketing and brand management experience, enabling start-up and established companies to increase brand awareness and recognition with expertise in online marketing campaigns and strategy.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work History
Growth Marketing Manager
Kryptoskatt
Goteborg
07.2022 - Current
- Executed search engine marketing, advertising and public relations campaigns to generate brand awareness and engagement
- Created company brand messaging, collateral materials, customer events and promotional strategies
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals
- Analyzed competitor pages to locate backlink and keyword opportunities
- Developed marketing content such as blogs, promotional content and advertisements for social media
Consultant Marketing Manager
Ultiro AB
Stockholm
05.2022 - Current
- Transformed corporate website and social media platforms to better engage customers and promote sales
- Assessed marketing copy, art comps and final designs and compared with established specifications
- Boosted brand awareness and recognition while managing internal and external marketing campaigns and programs
- Utilized market trends and target audience statistics to effectively and appropriately market products
- Generated reports detailing campaign performance, customer engagement and engagement trends
Marketing Manager
01.2022 - 03.2022
- Led staff and external agencies to develop products and promotions, analyze sales, manage events, purchase media, provide creative services and conduct PR
- Executed research and development on existing and emerging products to highlight benefits and attract boosting retention by 40%
- Directed cutting-edge marketing campaigns, SEM and SEO strategies, achieving commercial goals and KPIs
- Supported senior leadership by continuously identifying opportunities for new marketing campaigns
Head of Marketing Cleanomatics
08.2021 - 02.2022
- Spearheaded client presentations & business pitches including marketing strategy, long-term report building & data visualization for stakeholders
- Pioneered pricing strategies with sales department to remain competitive, aligning with budget and target market trends across 35 categories
- Devised and implemented all business strategies, including digital, print, advertising, social media, newsletters and creative
- Assessed marketing campaigns using key metrics and performance indicators
- Headed creation of blogs and social media content, wrote creative and engaging briefs for internal and external agencies
- Conducted regular business risk analysis by closely monitoring competitor trends, activities, pricing changes, deals, acting on developments accordingly
- Designed, drafted & launched new website with UI/UX design & production specs
Operations Manager
Truebil.com
Bengaluru
04.2019 - 03.2020
- Formulated Dealer Management Systems for tracking regular visits, pitching, negotiating terms & managing dealer relations contributed to overall B2B business for 138 dealerships
- Created new category for merchandising, pricing, customer service & achieved liquidation worth 3Cr with dealer partnerships, boosted VD to Sold ratio from 8% to 21%
- Aligned product, marketing & operations team, 50+ direct reporting, devised company-wide strategic marketing plans like Liquidation Framework Analysis
- Analyzed strategic, core and support processes for improving, streamlining and automating procedures
- Trained and mentored high-performing team through regular performance reviews, individual feedback and professional coaching
Marketing Intern
Tata Centre for Technology and Design, IIT Bombay
Mumbai
10.2018 - 03.2019
- Created proposals and organized pursuit documentation to support marketing staff
- Conducted Market Research & Surveys for need validation and stakeholder analysis Research
- Analyzed and Evaluated options for prospective partnerships and collaborations
- Liaise internally with IIT Bombay faculty members, research teams and TCTD, IIT Bombay team
Marketing Intern
SKF India
Mumbai
04.2018 - 06.2018
- Measured and reported results of marketing initiatives
- CRM: New Opportunity Management Software Implementation for CSE to ensure higher engagement and data management
- Support CSE to learn and utilize OMS App and map productivity – Drive to Delight - Streamlining Process
- Create efficient reporting mechanism on the basis of this data for enabling management decisions
Faculty Member
MT Educare Limited
Mumbai
06.2014 - 03.2015
- Selected and developed instructional material and planned instruction to enhance student learning
- Taking Mathematics lectures and developing content on regular curriculum
- Optimizing & Testing 'Robomate+' EdTech App for accurate content delivery
- Preparing students for competitive exams and Olympiads
- Served on college, program and department committees and assisted department head in exercising duties
Faculty Member
Vidyalankar Group of Educational Institutes
Nagpur
04.2013 - 03.2014
- Incorporated proven methods of engagement and assessment that facilitated student mastery of content
- Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions and projects into lessons
- Prepared students for competitive exams and Olympiads
- Renowned for mentoring and explaining conceptual aspects of Mathematics
Education
MBA - Marketing & Communications
K J Somaiya Institute of Management Studies And Research
Mumbai 04.2017 - 04.2019
Skills
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Timeline
Growth Marketing Manager
Kryptoskatt
07.2022 - Current
Consultant Marketing Manager
Ultiro AB
05.2022 - Current
Marketing Manager
01.2022 - 03.2022
Head of Marketing Cleanomatics
08.2021 - 02.2022
Operations Manager
Truebil.com
04.2019 - 03.2020
Marketing Intern
Tata Centre for Technology and Design, IIT Bombay
10.2018 - 03.2019
Marketing Intern
SKF India
04.2018 - 06.2018
MBA - Marketing & Communications
K J Somaiya Institute of Management Studies And Research
04.2017 - 04.2019
Faculty Member
MT Educare Limited
06.2014 - 03.2015
Faculty Member
Vidyalankar Group of Educational Institutes
04.2013 - 03.2014
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