ANKITA GHAG
Mumbai
Summary
A selfstarter and reliable person with expertised 13+ years experience in Advertising industry. My biggest strength is my positive and always learning mindset which has led me to grow from Conventional Media Planner to an Integrated Media strategist in just past 4 years. I have a strong core knowledge of Media basics which helps to adapt, understand and accordingly derive successful solutions for my brands. My past experiences on global brands had exposed me to insights on APAC markets.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Business Director
Mediacom Communications Pvt Ltd
Mumbai
02.2016 - Current
- Driving multiple brands portfolio majorly across FMCG, Healthcare category - (Parle Agro Pvt Ltd, Bayer Consumer Health, HRI, Roche, Hasbro Gaming etc) Manage integrated media strategies/solutions to ensure business growth and meeting brand objectives
- End to end Management from Client brief - internal briefing to stakeholders- brainstorming - Innovative Media Solutions- Planning - Execution -Optimising -Media Reports - Campaign billing and Invoice cordination
- Instrumental in multiple cordination with internal team (5 direct reportees), stakeholders, vendors and partners for smooth account management and KPI.
- Proficient with FMCG Planning: Weekly Reach, SOV Modeling, Ad Stock Analysis
- Business Data Understanding - Nielsen Brand reports, Brand Lift Studies, Consumer Understanding, E-Commerce
- Fully Functional with Integrated Media Understanding - TV, print, radio, Cinema, Activation, Digital - Video, Display, Experiential Advertising
- Successfully increased digital spend ratio for majority of clients
- Logical integrated communication strategy approach resulting in positive impact on sales/business
- Established strong relationships with clients and partners to drive long-term growth.
- Evaluated employee performance regularly and provided constructive feedback when necessary.
- Collaborated with teams across departments on projects related to process optimization, product launches.
Senior Media Planner
Maxus Malaysia
01.2015 - 01.2016
- Handled the largest clients of the agency in FMCG - L'Oréal Malaysia.
- Was responsible for Garnier and Maybelline portfolios - Strategy, Planning , operations , team management
- Developed relevant strategy basis consumer insights, market understanding and brand requirement across multiple Media Launches
- Helped the client impact Market share using Media analytics as per FMCG category- Adstock, Correlation, Elasticity, SOV Modeling.
- Evaluated emerging trends in media consumption and developed strategies to take advantage of opportunities.
- Conducted regular competitive analysis to monitor advertising performance in the market.
Media Planner/Executive
Mindshare India
04.2013 - 11.2014
- Developed and implemented comprehensive media plans for multiple brands under ABG group : UltraTech cement, Hindalco Freshwraps, ABG Seal & Dry, MORE Megastore
- Reviewed competitor activities regularly and provided learnings to be considered for upcomind camapigns
- Planned and executed offline media campaignsincluding TV, radio, print and OOH/Cinema
Education
Post Graduate Certification in DIGITAL MARKETING & COMMUNICATION -
upGrad MICA
10.2021
PGDBM (Media & Marketing) -
Welingkar's Institute of Management
12.2012
Bachelor in Mass Media (B.M.M) - Advertising
Mumbai University
01-2009
Skills
- Brand Managment ; Integrated Media Strategy & Planning
- Business Data/Sales Analysis understanding
- Well versed in Brand solution/ROI across conventional media
- Digital management
- Media planning , Buying
- Certified digital marketer from upGrad
- Team Management
- Stakeholder Management
- Dependable and Responsible
- Flexible and Adaptable
Certification
- Certified Facebook Media Planning professional - Blueprint
- Certification in Google Digital Guru - Black Belt
- Certification on Growing Business with FB
- Google Ad Video Professional Certification
- Google Ad Display Professional Certification
- Currently pursuing Google Partner Gurukul
Accomplishments
- Won "Brand of the year" award for BAYER Consumer Health at e4m Health & Wellness Marketing Awards
- Won Dragons of Asia - Bronze for BAYER Consumer Health
- Won Bronze for ADGULLY Mobexx Awards : 'Mobile Advertising Excellence" for BAYER Consumer Health
- Nominated to groupm Choreos consecutively for three years since 2021
Personal Information
An independent women-hustler juggling as a Mother,Media professional and a Family manager trying maintain LIFE balance between Weekdays & Weekends.
Timeline
Business Director
Mediacom Communications Pvt Ltd
02.2016 - Current
Senior Media Planner
Maxus Malaysia
01.2015 - 01.2016
Media Planner/Executive
Mindshare India
04.2013 - 11.2014
Post Graduate Certification in DIGITAL MARKETING & COMMUNICATION -
upGrad MICA
PGDBM (Media & Marketing) -
Welingkar's Institute of Management
Bachelor in Mass Media (B.M.M) - Advertising
Mumbai University
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