Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Languages
Timeline
Generic
Ankita Kondwilkar

Ankita Kondwilkar

Mumbai

Summary

Experienced Digital Marketing & Branding Associate with over 11 years of comprehensive expertise, specializing in Ecommerce and Brand Management for 8+ years. Proficient in all facets of Online Business Development, from initial Requirement gathering to final Product delivery. Demonstrates exceptional Management abilities, adept Co-ordination, expertise in Visual Merchandising, and robust Analytical skills. Known for strategic Branding process across Web Media platforms, coupled with a quick decision-making and meticulous attention to maintaining Brand integrity.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Associate Branding and Communication

Sir H. N. Reliance Foundation Hospital (RFH)
Mumbai
04.2022 - Current

Digital Partnerships: Drive and establish partnerships with digital platforms with specific objective of lead generations

Performance Marketing: Develop and manage Google Ad campaigns, Develop and manage Facebook and Instagram Ads, Set up, manage, and optimize email, SMS, and WhatsApp marketing campaigns Performance Tracking and Reporting, Manage Google Analytics to track and measure all marketing campaigns, Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans teams, Conduct regular conversion rate optimization audits and execute user testing/feedback to improve conversion rates across the brands' digital channels.

Media Content Production

• Video content production for hospital services, department, testimonials, events

• Support social media content requirement

Website Management:

• Optimize content for the website, adding new pages, updating banners, adding new doctor profiles, any new services and minor maintenance activities

• Track the website traffic flow and provide internal reports regularly

• Work On SO, Meta Data and creatives of the website pages.

• Attend networking events and product launches

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Outdoor PR activity visit (Radio City -RJ Salil and Archana)

• Co-ordinate with Vendors for internal events (photoshoot)

• Manage PR video shoots and PR opportunities

• Initiated Wikipedia Page content creation and updation

Sr Digital Marketing Executive

Karmaplace.com (Bhejo Ecommerce PVT. LTD.)
Mumbai
04.2021 - 10.2021

ICC has acquired invaluable experience in addressing the international needs of the Indian market.

They have built their experience and growth to provide solutions for major clients and pave the way

for cross-border e-commerce Internationally.

• Social Media Management, Blogger, Affiliate & Influencer Marketing Management

• Manage Internal & external team for Social Media activities

• Planning promotional campaigns, video shoots and photoshoots.

• Managing Creative team and their Weekly and Monthly

• Conduct weekly Marketing meetings and Discuss the P&L

• Newsletter Content, Template and Visuals QC for Paid and Organic Marketing

• Catalog Curation according to rising customer requirements

• Website Management along with Offers and Promotions

Senior Executive

OnlineBecho Solutions (India) Private Limited.
Mumbai
06.2019 - 03.2021

OnlineBecho is a one stop solution for setting up, running and growing your business on ecommerce

marketplaces without compromising on your existing business.

• Interacting with Brands and Sellers (House of Patodi, FBB, Nine Colors, JAWA, Rachana Gaggar, Sri

Sringaar, Tirumala, Rheason, Rajubhai Hargovindas, Autumn Hues, Yellow Chimes, ToniQ, Fida,

Croma, Kimberly Clark, Hettich, Pilgrim, VeryMiss, Kaya, etc) to understand their marketing and

branding requirements

• Build relationships with Markets places (Amazon, Myntra, Snapdeal, Flipkart, etc)

• Coordinating workflow between the Team and managing their daily Activities.

• Coordinate with multiple teams to provide thorough understanding of brand marketing and

promotions.

• Device Strategies for ORM development for overall Online branding of the

Products

• Chalk out plans based on previous promotions through Market places, Brand Website and

Online Branding

• Supervise Online Marketing plans for Google ads, Keyword’s search, update the SEO, SMO,

SEM plans accordingly.

• Supervising content creation, cataloguing and order processing.

• Manage the creation of category pages, brand stores, campaigns, and develop and manage ecom

website

• Experience of handling Multiple Accounts on di\erent marketplaces.

• Devise strategy to improve online sales with Virtual Merchandizing.

Sr Ecom Executive

Volar Fashion Pvt. Ltd.
Mumbai
09.2018 - 05.2019

Volar Fashion is an international fashion house that represents style and quality. They have well

established brand names called “GrandStep”, “London Rag”, “Rag & Co.”, “Grand Innovation”, etc.

under one house since 1993 for Footwear, Clothing, Bags and Accessories, having their

manufacturing unit in China. Volar has a wide customer base in UK and ASIA.

• Analyze customer behavior and Fashion trends for US, UK, ASIA and India

• Create reports for Customer trends online and Visual Merchandising.

• Coordinating workflow between all the Indian Ecomm Teams and International Ecomm Team.

• Managing the Ecommerce Website team daily Activities and Online Branding

• Use Smartlook sessions and provide user friendly strategies for website layout and creative images

• Supervising content creation, cataloguing and order processing.

• Support the creation of emails, category pages, and brand stores, campaigns, and develop and

manage free search improvement projects

• Experience of handling Multiple Accounts on different marketplaces and Devise strategy to improve online sales.

Senior Executive Assistant

OnlineBecho Solutions (India) Private Limited.
Mumbai
02.2015 - 08.2018

• Interacting with Brands and Sellers (Pantaloons, Raymonds, Addon, Jazz, Basanti Gold) to

understand their imaging and cataloguing requirements

• Interview Models (Screen tests -Indian and Foreign Models), Client Meetings, and Company

proposals.

• Supervising content creation, cataloguing and imaging.

• Build relationships with Markets places (Amazon, Jabong, Myntra, Ebay, Flipkart, etc)

• Co-ordination with models/agencies, Casting Directors, PR Agents, Marketing Agencies.

• Managing photo shoot as per the calendar with proper styling of products

Jr Developer

Solsynch Technolgies
Mumbai
01.2014 - 02.2015

Solsynch Technologies is an Emerging provider of SAP and related services with a blazing growth rate

in the Indian domestic and international markets. Providing Solutions Synchronized to your business,

SAP ERP Implementation, SAP BI Implementation, SAP Application Support and Enhancements,

O\shore Advisory Services, O\shore Service Delivery, SAP CO Implementation

Roles and Responsibilities:

• Reviewing current system, managing erroneous system issues related to online sales, presenting

idea for system improvements, producing detailed specifications and writing the program codes.

Trainee Developer

Dhanesh Infosolutions
December 2013
05.2012 - 12.2013

Dhanesh Infosolutions is an IT Solutions and Services company driven by the philosophy of foresight.

Dhanesh Infosolutions has strong technology base focused and tailored to client specific IT solutions,

delivering value based business solutions leading to long term business partnerships.

Roles and Responsibilities:

• Developing applications using ASP.net MVC

• Developing applications using ASP.net

Education

MBA - Digital Marketing

Symbiosis Centre For Distance Learning
Distance Learning
07-2025

GNIIT - Software Engineering

National Institute of Information Technology
Andheri (W), Mumbai-53
04.2013

Bachelor of Science - Information Technology

Sathaye Collage
Vile Parle (E), Mumbai
04.2012

H.S.C. -

Sathaye Collage
Vile Parle (E), Mumbai
02-2009

S.S.C. -

St. Louis Convent High School
Andheri (W), Mumbai
03.2007

Skills

  • Reports and Visual Merchandizing
  • ORM, Branding and Business Plan Development
  • Risk Management, Quick Decision making and Confirmed TATs
  • Software Developer with known proficient IT languages
  • Email marketing campaigns
  • Adobe Creative Suite
  • Search Engine Optimization
  • Web Analytics
  • Social Media Marketing
  • Customer Service
  • Business Needs Analysis
  • Creative Thinking
  • Affiliate Program Marketing
  • SEO Strategies
  • Customer Segmentation
  • Marketing automation

Certification

  • Google Project Management-Professional Certification from Coursera- May 24

1. Foundations of Project Management

2. Project Initiations, starting a Successful Project

3. Project Planning, Putting it All Together

4. Project Execution: Running the Project

5. Agile Project Management

6. Capstone: Applying Project Management in the Real World.

  • Google Digital Marketing & E-commerce Professional Certification from Coursera- April 24

1. Foundations of Digital Marketing & E-commerce

2. Attract and Engage Customers with Digital Marketing

3. From Likes to Leads Interact with Customers Online

4. Think Outside the Inbox: Email Marketing

5. Assess for Success: Marketing Analytics and Measurement

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

7. Satisfaction Guaranteed: Developer Customer Loyalty Online

  • Diploma in Blogging & Content Marketing (04/2020)
  • Proficient in Digital Marketing and SEO (04/2020)
  • Social Media Marketing (05/2020)
  • Digital Marketing (05/2020)
  • GNIIT (ERP, CRM, Web 2.0, GUI-HTML, ASP.net)

Personal Information

  • Date of Birth: 06/30/1991
  • Nationality: Indian

Languages

Marathi
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1

Timeline

Associate Branding and Communication

Sir H. N. Reliance Foundation Hospital (RFH)
04.2022 - Current

Sr Digital Marketing Executive

Karmaplace.com (Bhejo Ecommerce PVT. LTD.)
04.2021 - 10.2021

Senior Executive

OnlineBecho Solutions (India) Private Limited.
06.2019 - 03.2021

Sr Ecom Executive

Volar Fashion Pvt. Ltd.
09.2018 - 05.2019

Senior Executive Assistant

OnlineBecho Solutions (India) Private Limited.
02.2015 - 08.2018

Jr Developer

Solsynch Technolgies
01.2014 - 02.2015

Trainee Developer

Dhanesh Infosolutions
05.2012 - 12.2013

MBA - Digital Marketing

Symbiosis Centre For Distance Learning

GNIIT - Software Engineering

National Institute of Information Technology

Bachelor of Science - Information Technology

Sathaye Collage

H.S.C. -

Sathaye Collage

S.S.C. -

St. Louis Convent High School
  • Google Project Management-Professional Certification from Coursera- May 24

1. Foundations of Project Management

2. Project Initiations, starting a Successful Project

3. Project Planning, Putting it All Together

4. Project Execution: Running the Project

5. Agile Project Management

6. Capstone: Applying Project Management in the Real World.

  • Google Digital Marketing & E-commerce Professional Certification from Coursera- April 24

1. Foundations of Digital Marketing & E-commerce

2. Attract and Engage Customers with Digital Marketing

3. From Likes to Leads Interact with Customers Online

4. Think Outside the Inbox: Email Marketing

5. Assess for Success: Marketing Analytics and Measurement

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

7. Satisfaction Guaranteed: Developer Customer Loyalty Online

  • Diploma in Blogging & Content Marketing (04/2020)
  • Proficient in Digital Marketing and SEO (04/2020)
  • Social Media Marketing (05/2020)
  • Digital Marketing (05/2020)
  • GNIIT (ERP, CRM, Web 2.0, GUI-HTML, ASP.net)
Ankita Kondwilkar