Experienced Digital Marketing & Branding Associate with over 11 years of comprehensive expertise, specializing in Ecommerce and Brand Management for 8+ years. Proficient in all facets of Online Business Development, from initial Requirement gathering to final Product delivery. Demonstrates exceptional Management abilities, adept Co-ordination, expertise in Visual Merchandising, and robust Analytical skills. Known for strategic Branding process across Web Media platforms, coupled with a quick decision-making and meticulous attention to maintaining Brand integrity.
Digital Partnerships: Drive and establish partnerships with digital platforms with specific objective of lead generations
Performance Marketing: Develop and manage Google Ad campaigns, Develop and manage Facebook and Instagram Ads, Set up, manage, and optimize email, SMS, and WhatsApp marketing campaigns Performance Tracking and Reporting, Manage Google Analytics to track and measure all marketing campaigns, Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans teams, Conduct regular conversion rate optimization audits and execute user testing/feedback to improve conversion rates across the brands' digital channels.
Media Content Production
• Video content production for hospital services, department, testimonials, events
• Support social media content requirement
Website Management:
• Optimize content for the website, adding new pages, updating banners, adding new doctor profiles, any new services and minor maintenance activities
• Track the website traffic flow and provide internal reports regularly
• Work On SO, Meta Data and creatives of the website pages.
• Attend networking events and product launches
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Outdoor PR activity visit (Radio City -RJ Salil and Archana)
• Co-ordinate with Vendors for internal events (photoshoot)
• Manage PR video shoots and PR opportunities
• Initiated Wikipedia Page content creation and updation
ICC has acquired invaluable experience in addressing the international needs of the Indian market.
They have built their experience and growth to provide solutions for major clients and pave the way
for cross-border e-commerce Internationally.
• Social Media Management, Blogger, Affiliate & Influencer Marketing Management
• Manage Internal & external team for Social Media activities
• Planning promotional campaigns, video shoots and photoshoots.
• Managing Creative team and their Weekly and Monthly
• Conduct weekly Marketing meetings and Discuss the P&L
• Newsletter Content, Template and Visuals QC for Paid and Organic Marketing
• Catalog Curation according to rising customer requirements
• Website Management along with Offers and Promotions
OnlineBecho is a one stop solution for setting up, running and growing your business on ecommerce
marketplaces without compromising on your existing business.
• Interacting with Brands and Sellers (House of Patodi, FBB, Nine Colors, JAWA, Rachana Gaggar, Sri
Sringaar, Tirumala, Rheason, Rajubhai Hargovindas, Autumn Hues, Yellow Chimes, ToniQ, Fida,
Croma, Kimberly Clark, Hettich, Pilgrim, VeryMiss, Kaya, etc) to understand their marketing and
branding requirements
• Build relationships with Markets places (Amazon, Myntra, Snapdeal, Flipkart, etc)
• Coordinating workflow between the Team and managing their daily Activities.
• Coordinate with multiple teams to provide thorough understanding of brand marketing and
promotions.
• Device Strategies for ORM development for overall Online branding of the
Products
• Chalk out plans based on previous promotions through Market places, Brand Website and
Online Branding
• Supervise Online Marketing plans for Google ads, Keyword’s search, update the SEO, SMO,
SEM plans accordingly.
• Supervising content creation, cataloguing and order processing.
• Manage the creation of category pages, brand stores, campaigns, and develop and manage ecom
website
• Experience of handling Multiple Accounts on di\erent marketplaces.
• Devise strategy to improve online sales with Virtual Merchandizing.
Volar Fashion is an international fashion house that represents style and quality. They have well
established brand names called “GrandStep”, “London Rag”, “Rag & Co.”, “Grand Innovation”, etc.
under one house since 1993 for Footwear, Clothing, Bags and Accessories, having their
manufacturing unit in China. Volar has a wide customer base in UK and ASIA.
• Analyze customer behavior and Fashion trends for US, UK, ASIA and India
• Create reports for Customer trends online and Visual Merchandising.
• Coordinating workflow between all the Indian Ecomm Teams and International Ecomm Team.
• Managing the Ecommerce Website team daily Activities and Online Branding
• Use Smartlook sessions and provide user friendly strategies for website layout and creative images
• Supervising content creation, cataloguing and order processing.
• Support the creation of emails, category pages, and brand stores, campaigns, and develop and
manage free search improvement projects
• Experience of handling Multiple Accounts on different marketplaces and Devise strategy to improve online sales.
• Interacting with Brands and Sellers (Pantaloons, Raymonds, Addon, Jazz, Basanti Gold) to
understand their imaging and cataloguing requirements
• Interview Models (Screen tests -Indian and Foreign Models), Client Meetings, and Company
proposals.
• Supervising content creation, cataloguing and imaging.
• Build relationships with Markets places (Amazon, Jabong, Myntra, Ebay, Flipkart, etc)
• Co-ordination with models/agencies, Casting Directors, PR Agents, Marketing Agencies.
• Managing photo shoot as per the calendar with proper styling of products
Solsynch Technologies is an Emerging provider of SAP and related services with a blazing growth rate
in the Indian domestic and international markets. Providing Solutions Synchronized to your business,
SAP ERP Implementation, SAP BI Implementation, SAP Application Support and Enhancements,
O\shore Advisory Services, O\shore Service Delivery, SAP CO Implementation
Roles and Responsibilities:
• Reviewing current system, managing erroneous system issues related to online sales, presenting
idea for system improvements, producing detailed specifications and writing the program codes.
Dhanesh Infosolutions is an IT Solutions and Services company driven by the philosophy of foresight.
Dhanesh Infosolutions has strong technology base focused and tailored to client specific IT solutions,
delivering value based business solutions leading to long term business partnerships.
Roles and Responsibilities:
• Developing applications using ASP.net MVC
• Developing applications using ASP.net
1. Foundations of Project Management
2. Project Initiations, starting a Successful Project
3. Project Planning, Putting it All Together
4. Project Execution: Running the Project
5. Agile Project Management
6. Capstone: Applying Project Management in the Real World.
1. Foundations of Digital Marketing & E-commerce
2. Attract and Engage Customers with Digital Marketing
3. From Likes to Leads Interact with Customers Online
4. Think Outside the Inbox: Email Marketing
5. Assess for Success: Marketing Analytics and Measurement
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
7. Satisfaction Guaranteed: Developer Customer Loyalty Online
1. Foundations of Project Management
2. Project Initiations, starting a Successful Project
3. Project Planning, Putting it All Together
4. Project Execution: Running the Project
5. Agile Project Management
6. Capstone: Applying Project Management in the Real World.
1. Foundations of Digital Marketing & E-commerce
2. Attract and Engage Customers with Digital Marketing
3. From Likes to Leads Interact with Customers Online
4. Think Outside the Inbox: Email Marketing
5. Assess for Success: Marketing Analytics and Measurement
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
7. Satisfaction Guaranteed: Developer Customer Loyalty Online