Ankita Mehrotra
Noida
Summary
Dynamic marketing leader with over 17 years of experience in the IT industry, focused on driving business growth through innovative and high-impact marketing strategies. Proven expertise in global marketing across cloud, AI, data, infrastructure, and software sectors, with a strong track record in demand generation, partnership expansion, product positioning, brand expansion, and revenue enhancement. Skilled in leading cross-functional global teams and cultivating successful partnerships that elevate organizational performance and market presence. Committed to leveraging data-driven insights to create compelling narratives that resonate with target audiences and deliver measurable results.
Overview
18
18
years of professional experience
Work History
Marketing Head, Energy Sector
HCLTech
08.2024 - Current
- I lead the global business marketing team for Energy sector with focus on revenue generation and business expansion.
- Responsible for developing and delivering an effective integrated marketing strategy that helps capture mind share and delivers ROI.
Associate General Manager, Google Cloud Business
HCLTech
03.2020 - 08.2024
- Led HCLTech' s Google Cloud business marketing function globally with focus on both sell-to and sell-with models.
- Responsible for complete marketing strategy, multi-million-dollar budget (MDF) and marketing calendars.
- Defined value propositions and delivered omni-channel, integrated marketing campaigns focused on Gen AI, cloud, data analytics, infrastructure and application modernization and sustainability in-line with business goals of demand generation, thought leadership and partnership expansion.
- Successfully developed flagship programs targeting enterprise accounts globally, resulting in a robust marketing-sourced and influenced pipeline of approx. $600Mn.
- Managed participation in critical global events like Google Cloud Next and Google Data Summits with focus on customer experience, amplifying brand reach, generating leads and delivering on event ROI.
- Established project management and reporting guidelines for events, defined marketing KPI's for cloud business and relationship management blueprint and automated marketing program execution using agile tools like JIRA.
Senior Product Marketing Manager
IBM India
02.2014 - 03.2020
- Successfully marketed cloud, edge, and middleware solutions, driving revenue growth.
- Led strategic initiatives including positioning, messaging, launches, and demand generation campaigns, empowering sales and partners.
- Increased product adoption: Developed impactful messaging and content for IBM Cloud products.
- Expanded customer reach: Built a strong social media presence for IBM Pure Application.
- Boosted revenue: Contributed to a 50% increase in Pure Application revenue through strategic customer events.
- Pioneered partner-product collaboration: Developed and implemented the first partner marketing campaign kit for a key offering.
Channel Marketing Manager
IBM India
06.2010 - 02.2014
- Managed global partner co-marketing program: Optimized program process, drove automation, and increased adoption through strategic enablement and engagement.
- Collaborated with regional teams to develop effective co-marketing plans.
- Optimized Co-Marketing operations: Streamlined processes, automated tasks, and ensured successful program delivery across regions.
- Expanded partner ecosystem: Onboarded 50 new partners to the agency model through effective enablement programs.
- Enhanced program scope: Expanded co-marketing program to include services, software, and managed service providers.
Assistant Alliance Manager
Oracle Financial Services Software Ltd
07.2007 - 06.2010
- Supported technology and product alliances worldwide to drive business engagement.
- Collaborated with sales, development and delivery to manage and expand alliances.
- Extended strategic partnerships: Expanded the existing alliance with HP, Sun and Intel to include additional offerings beyond core banking, expanding into risk management and insurance solutions.
- Strengthened Asia Pacific channel network: Identified and recruited 20 new business partners across the region, enabling sales and delivery teams to establish a robust channel network.
Education
MBA - Marketing and Sales
ICFAI Business School
B.Sc. - Life Science
Delhi University
Skills
- Partner Marketing
- Product marketing strategy
- Content marketing strategy
- Business promotion expertise
- Product positioning expertise
- Lead generation strategies
- Market segmentation and campaign management
- Agency Management
- Strategic marketing
- Strategic alliance building
- Executive relationship management
- Program management
- People and team management
- Industry knowledge in IT and semiconductors
Websites
Accomplishments
- Google Cloud marketing All Star, 2022, HCLTech
- Team Leader for the Quarter, 2018, IBM
- Managers choice award
- 2012
- 2015
- 2016
- 2017
- IBM
Personal Information
Title: Associate General Manager, Marketing
Timeline
Marketing Head, Energy Sector
HCLTech
08.2024 - Current
Associate General Manager, Google Cloud Business
HCLTech
03.2020 - 08.2024
Senior Product Marketing Manager
IBM India
02.2014 - 03.2020
Channel Marketing Manager
IBM India
06.2010 - 02.2014
Assistant Alliance Manager
Oracle Financial Services Software Ltd
07.2007 - 06.2010
B.Sc. - Life Science
Delhi University
MBA - Marketing and Sales
ICFAI Business School
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