Ankita Piprade

Programmatic Advertising:

• Worked on digital programmatic buying with hands-on experience on DSPs & DCM for large-scale clients like Burberry, Signify, L&G, Estee Lauder
• Created, actively managed, and optimized programmatic campaigns in DSPs
• Managed campaigns across programmatic mobile, display, video, OTT, CTV, audio & worked on daily, weekly reporting, QBR & PCAs.
• Managed ad trafficking for digital campaigns & troubleshoot Javascript & Vast tags issues.
• Delivered performance reports & made recommendations to optimize live ad campaigns.
• Assisted in media planning in response to client briefs: determined strategies, creative formats, and ad placements required to achieve campaign goals and KPIs.

Client servicing:

• Maintained & tracked Campaign timeline, helped with contract renewal, invoicing & billing instructions.
• Worked on Salesforce & forecast maintenance.
• Managed Denstu’s client finance, revenue & resource tracking.
• Delivered insights for Quarterly Business Review & overall campaign analysis for search, social & display.
• Assisted in client meetings & team operations.

Social Media Marketing:

• Created & implemented the strategies for Google ads, Facebook ads for company's cloud based product - GSTHero
• Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
• Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.

Search Engine Optimization:

• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Proofread and edited client content to alleviate errors and improve overall quality.
• Optimized copy and landing pages for search engine marketing purposes.
• Completed keyword research to target clients based on keyword targeting.
• Developed and implemented quality link-building strategies.

YouTube Marketing:

• Created videos and managed a YouTube channel to strengthen the company’s reputation.
• Built traffic brand awareness through video marketing strategies.
• Brand face for the YouTube Channel.