Ankita Priya
Bangalore
Summary
Growth and strategy professional with over 6+ years of experience across eCommerce, D2C, and enterprise platforms. Strong expertise in growth strategy, consumer insights, experimentation, and customer journey optimization across fashion, beauty, lifestyle, and BFSI. Proven ability to translate data into scalable business strategies while leading cross-functional teams and partnering with senior stakeholders in fast-paced environments.
Overview
10
10
years of professional experience
Work History
Senior Consultant
Exterprise Services
08.2025 - Current
- Partnered with large enterprise clients to improve customer journeys, navigation & product discovery
- Built customer needs assessment frameworks that strengthened assortment decision-making and improved digital catalogue usability
- Identified cross-sell & upsell opportunities using behavioural insights, improving strategic adoption of category features
- Led initiatives that improved execution efficiency by 50%, speeding up go-to-market campaigns for retail clients
Senior Managed Services Consultant
Sprinklr
09.2022 - 05.2025
- Supported clients across Retail, Hospitality & Pharma, enabling them to optimize product visibility, campaign mix & customer engagement
- Improved CX scores to 9.8/10 through workflow and catalogue improvements - direct impact on product discovery & category navigation
- Built analytics dashboards that helped teams identify demand patterns, reduce churn and prioritize high-conversion categories
- Executed multi-region marketing plans (AMER/APAC/EMEA) and improved renewal / repeat customer metrics by 30%
- Worked with Product teams to launch new features in the Sprinklr Ads platform, improving catalogue depth & visual merchandising for Ecommerce clients
- Reduced response turnaround for high-valued SKUs by improving support workflows for large retail partners
Manager (Business Strategy)
Merkle Sokrati (Dentsu)
11.2020 - 08.2022
- Designed & integrated marketing strategies for Ecommerce & D2C fashion / beauty brands, optimizing ROAS & customer acquisition
- Used consumer & trend insights to scale campaigns across key fashion segments - youth fashion, essentials, value fashion
- Delivered 1.6x lower CPL at 3x scale using differentiated audience and bidding strategy
- Optimized pricing & media mix, achieving 18% reduction in CPR and enabling brands to scale up to 150%
- Improved CTR by 30% for a D2C fashion brand via insight-led creative and merchandising-forward ad structures
- Led 15-member cross-functional team managing execution, brand pitches & quarterly category planning
- Recognized for ~90% Success rate in BD pitches
- Designated as the BFSI vertical champ for Social cluster
Marketing Manager
Gsharp Media (Songfest)
07.2020 - 11.2020
- Managed 50+ creators in lifestyle / fashion / music - improving creator-brand-fit for campaigns
- Closed 5+ brand deals with FMCG players; supported influencer-led category storytelling
- Conducted Market Research for Hoopr, shaping positioning for youth / lifestyle / fashion creators
Business Development Associate
Byju's
12.2015 - 11.2016
- Developed content strategy with keyword planning to enhance Byju’s visibility on Google search.
- Generated organic leads through engagement on Quora and Twitter for Byju’s.
- Achieved recognition as one of the most viewed Edutech writers on Quora in 2016.
- Nurtured leads and increased conversion intent using Leadsquared to optimize outcomes.
Education
MBA - Communication Management (Media Management)
SIMC
Pune01.2020
Online Certification - Marketing & Brand Management
MICA
04-2017
B.Tech - Chemical Engineering
Manipal Institute of Technology
01.2016
Skills
- Customer journey mapping
- Data analysis
- Cross-sell strategy
- Customer engagement
- Growth marketing
- Campaign optimization
- Strategic planning
- Competitor insights
- Marketing research
Accomplishments
Published Paper on "Study of consumer engagement and gratification with special reference to brand-sponsored communication on social media"
Timeline
Senior Consultant
Exterprise Services
08.2025 - Current
Senior Managed Services Consultant
Sprinklr
09.2022 - 05.2025
Manager (Business Strategy)
Merkle Sokrati (Dentsu)
11.2020 - 08.2022
Marketing Manager
Gsharp Media (Songfest)
07.2020 - 11.2020
Business Development Associate
Byju's
12.2015 - 11.2016
MBA - Communication Management (Media Management)
SIMC
Online Certification - Marketing & Brand Management
MICA
B.Tech - Chemical Engineering
Manipal Institute of Technology