Hi, I’m
Ankita Saraf Nair
Head-Corporate Marketing
Mumbai
Summary
Accomplished and results-oriented professional, blending a robust academic foundation in Biotechnology with an MBA in Biotech, and showcasing over 13 years of expertise within the nutraceutical and pharmaceutical sector, particularly focusing on Branding and Marketing. Possessing nearly 5 years of dedicated experience in the niche of cancer nutrition, complemented by a substantial background in oncology, I offer valuable insights. I have spearheaded the establishment of a leading company in the field of cancer nutrition, backed by a global patent portfolio. Our impactful launch has reached diverse international markets, including India, the United Arab Emirates, the United Kingdom, South Africa, and the Philippines.
My established track record includes successful product launches, adept brand building, and effective market penetration strategies.
Overview
14
years of professional experience
Work History
Esperer Nutrition
Head of Corporate Marketing
03.2021 - Current
Job overview
- Launched a start-up specializing in Cancer Nutrition, conceptualizing and developing research-based patented products
- Have been intricately involved in every aspect of shaping the company's identity, from conceiving its name to elevating it to new heights
- This journey encompasses crafting its comprehensive portfolio and establishing a robust presence in the market
- Successfully brought the products from concept to brand, leading all aspects of marketing, branding, and market entry strategies
- Expanded operations to India, UAE, Philippines, South Africa, and Latin America
- Achieved significant brand recognition and market share in the niche area of cancer nutrition
- Established strong Key Opinion Leader (KOL) connections across India.
CRECER
Marketing Consultant
03.2018 - Current
Job overview
- Aid multiple companies in devising and executing optimal strategies to connect with their target audience and market
- Scrutinize all facets of a company's marketing and branding materials, emphasizing the maintenance of consistency in imagery and voice within company messaging
- Focus on cultivating a distinctive voice or image that captivates attention and sets the company apart from competitors.
Esperer Nutrition
Group Product Manager
06.2018 - 03.2021
Job overview
- Developed and executed a comprehensive product strategy for the cancer nutrition product portfolio, aligning with the company's overall vision and goals
- Oversee the entire product life cycle, from concept to launch, ensuring each product meets the unique nutritional needs of cancer patients
- Collaborate with cross-functional teams, including R&D, marketing, sales, and healthcare professionals, to integrate diverse expertise into product development and marketing initiatives
- Foster a collaborative environment to facilitate effective communication and coordination among team members
- Conduct thorough market analysis to identify trends, competitor landscape, and emerging opportunities in the cancer nutrition space
- Define and implement effective positioning strategies to maximize the company's competitive advantage in the market
- Ensure all products comply with relevant regulations and standards in the healthcare and nutrition industry, collaborating with regulatory affairs teams to navigate and adhere to legal requirements
- Stay abreast of changes in regulations and industry best practices to guide product development within compliance frameworks
- Establish key performance indicators (KPIs) for the product portfolio and regularly monitor performance against set targets
- Analyze market feedback, sales data, and other relevant metrics to identify areas for product improvement or expansion, leading initiatives to optimize product offerings.
Naprod Life Sciences -Miraculas Pharma
Product Manager - Oncology Segment
01.2015 - 01.2018
Job overview
- Led marketing initiatives for the Oncology segment
- Developed and implemented strategic marketing plans for oncology products, focusing on brand positioning and market differentiation
- Collaborated with cross-functional teams to launch new products successfully.
Medley Pharma
Product Manager
01.2013 - 01.2014
Job overview
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Prioritized roadmap in order to achieve product goals and metrics.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Maintained positive vendor relations to build strong partnerships.
Indswift Limited
Product Executive
01.2012 - 01.2013
Job overview
- Worked closely with stakeholders on evolving strategy to meet market trends and shifts.
- Aligned campaigns with strategic plans in targeting key audiences.
- Provided feedback and recommendations to management on expanding marketing campaign spending on talent, outreach and influence.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Ranbaxy Limited
Business Development Manager
01.2010 - 01.2012
Job overview
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Represented company and promoted products at conferences and industry events.
Education
DY Patil UniversityMUMBAI
MBA in Biotechnology & Marketing
01.2008 - 01/2010
Govt. Model Science CollegeJABALPUR, MP
B.Sc. in Biotechnology
01.2004 - 01/2007
Skills
Strategic Marketingundefined
Accomplishments
- Launched a startup specializing in Cancer Nutrition, achieving successful market entry in multiple countries.
- Established a robust network of Key Opinion Leaders (KOLs) across India.
Timeline
Head of Corporate Marketing
Esperer Nutrition
03.2021 - Current
Group Product Manager
Esperer Nutrition
06.2018 - 03.2021
Marketing Consultant
CRECER
03.2018 - Current
Product Manager - Oncology Segment
Naprod Life Sciences -Miraculas Pharma
01.2015 - 01.2018
Product Manager
Medley Pharma
01.2013 - 01.2014
Product Executive
Indswift Limited
01.2012 - 01.2013
Business Development Manager
Ranbaxy Limited
01.2010 - 01.2012
DY Patil University
MBA in Biotechnology & Marketing
01.2008 - 01/2010
Govt. Model Science College
B.Sc. in Biotechnology
01.2004 - 01/2007
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