Ankita Singh

• Improved Conversion rate for personalized cohort by ~2%
• Grew AOV(Average Order Value) for personalized cohorts of users by 8.7%
• Achieved 70 bps increase in Click-Through Rate (CTR) for personalized banners on the Homepage by leveraging advanced user signal identification techniques, including Affluence, category/brand affinity, and recency-frequency mapping
• Orchestrated the deployment of a robust content delivery platform, currently servicing 90 million impressions per day error-free, to support personalization and recommendation use-cases at scale.
• Pioneered the introduction of new content display formats, including micro-videos and Filterable Product Widgets, enabling effortless integration across the platform.
• Spearheaded the conceptualization and development of the User Cube, a centralized Personalization Platform designed to aggregate and utilize various user signals across diverse business verticals such as Nykaa Beauty & Fashion, enabling the delivery of optimized shopping experiences throughout the sales funnel.

Platform & Feature Launches

• Built the platform to enable easy redemption of the loyalty points into cash and integrate it in the checkout flow of the funnel. Enabling the easy redemption of the currency resulted in conversion uplift of 6%. Built the backend capabilities in a self serve console to enable business users to configure the discounting and targeting capabilities
• Built the complete onboarding journeys and user experience for various cohorts of the loyal customer base. Onboarding Journey, FOMO drivers to upgrade. All these CX interventions cumulatively delivered an infusion of 1M users in the base.
• Constructed a hyper personalized rewards store for the loyal customer base to burn their coins/points. Worked with Data Science in integration of the DS model. Resulted in incremental reward redemption of 7%
• Designed and deployed multiple A/B experiments around driving FOMO, basket building which increased RPU(revenue per user) by 2%

Data Analysis & Product Strategy

• Researched competitors, market trends & took customer interviews to formulate Loyalty vision, strategy & finalize roadmap to assist in growing repeat customer RPC by 16% and maintain a high repeat purchase rate of 72%
• Analyzed customer browsing & purchase behavior, reward consumption pattern to identify which benefits out of the program deliver the most value

• Helped generate additional 10% revenue for lesser known product categories by introducing an automated product recommendation system
• Introduced an AI based shopping assistant to help users in picking the right product resulting in an cart addition rate that's 2x of the normal volume
• Led the conceptualization and solutioning for Large Appliance Buying Experience Revamp
• Helped automate activation of digital product resulting in better customer experience and reducing CPT by 30%
• Managed and scrum teams involving architects, developers, designers and tester in successful execution of the products
• Led the complete product development lifecycle from requirement screening, solutioning, user story creation, sprint planning and successful delivery

• Identified gaps and improvement opportunities in the current chatbot builder platform and worked on the solutioning and execution
• Helped build the Chatbot Analytics Platform from scratch along with the engineering and BI team
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Helped automate activation of digital product resulting in better customer experience and reducing CPT by 30%
• Managed and scrum teams involving architects, developers, designers and tester in successful execution of the products
• Led the complete product development lifecycle from requirement screening, solutioning, user story creation, sprint planning and successful delivery