An Economics graduate from Mumbai University and have studied ‘Advertising Communication and Marketing Management’ at the Xavier Institute of Management/Communication. Was born in Delhi and moved to Mumbai at the age of 12, along with my parents.
Have spent a decade and a half in the advertising industry, handling a wide range of clients from finance, insurance, education, food industry, and also government sector giants, working closely with various political entities, handling PR and political campaigns, before starting my own communications consultancy in 2003.
Have a deep interest in the field of ‘Neuro-linguistic Programming’ and 'Gestalt Psychology' with a Masters Certification and have attended several workshops on the subject. Owing to my interest in academics she also a visiting faculty with ‘Thane School Of Management’ covering the subject of ‘Advertising & Communications’ in a short stint.
Apart from marketing and advertising, I have interests in various other fields, including curating antique Portugal houses in Goa and developing/preserving the exotic dog breed, namely Tibetan Mastiffs.
Currently, I am in the role of an active senior executive with an Asia based multi-national company's Indian venture. I am an ardent nature and animal lover and spend my time between Mumbai, Lonavala and Goa.
‘Trust Me Not’, released in November 2017, was my debut fiction novel in the socio-political genre, which received excellent reviews and was well received by the readers. The book essentially deals with a volatile love affair set on the back-ground of political power-broking, corporate whitewash and media manipulation. It’s a unique cross between a romantic & political thriller. And even though the protagonist of the story is a woman, the story carries many complex & powerful characters that come together to make the reader’s journey interesting. In future I intend to continue writing socio-political and pure thrillers. I write to evoke and entertain.
Ran an advertising and communications agency from 2000 to 2014
Masters Certification holder of Neurolinguistic Programming and a Master Gestalt Associate.
Attended several bridge courses such as 'Health Modelling' and other specializations within Neurolinguistic Programming framework.
Currently pursuing 'ICS Diploma Program' (Counselling) through Anil Thomas Foundation
Counselling Experience - With a counselling style which is more empathy and observation based With curious questions and feedback leading to understanding the core issue and creating supportive resources for the client My strengths are my ability to put the client at ease instantly so that he/she can feel ease and safety in expressing Secondly, my ability to be Neutral and non-judgmental, no matter what The approach is easy & conversational without making it feel like any Q&A interrogation
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