Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic
Ankita Williams

Ankita Williams

Bangalore

Summary

I am a resourceful and experienced Category Manager, who has a 10+ years experience in E-commerce from handling operations to managing a category. I enjoy bringing people together to grow alongside and drive substantial revenue and profits through proactive strategies. Systematic approach to maximize consumer appeal through market research, negotiation, pricing, promotion, and product range management. Proven skills in project management, stakeholder relations and team building.

Demonstrated record of scaling up year on year growth of the assigned category. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

10
10
years of professional experience

Work History

Category Manager, Business Development

Flipkart Internet Private Limited
Bangalore
10.2021 - Current
  • Category Strategy: Develop and execute panoramic category strategies aligned with overall business goals, considering the competition, market trends and demand. Organized and detail-oriented with a strong work ethic.
  • Assortment Planning: Curate and manage product assortments within assigned categories, ensuring a balanced mix of products that meets customer demands and search.
  • Performance Analysis: Analyze sales data, KPIs and customer insights to identify opportunities for growth, improve product performance and solving any issues or gaps affecting the category performance.
  • Product Lifecycle management: Monitor and optimize the entire product lifecycle, from product selection, sourcing to pricing, inventory management and promotions.
  • Competitive Analysis: To understand industry trends, regular market research, benchmark against competitors and identify gaps or opportunities within the category.
  • Vendor and Stakeholder Management: Established and maintain relationships with key suppliers and negotiate terms to ensure competitive pricing, availability and the quality of the products. Strengthened communication skills through regular interactions with others.
  • Pricing and Profitability: Set competitive pricing strategy, monitor pricing trends and optimize margins to achieve revenue and profitability targets.
  • New Product Innovations: Evaluate and onboard new products and vendors, considering customer demand and strategic fit within the category.
  • Cross- Functional collaborations: Worked closely with various internal teams, such as marketing and merchandising, customer design, customer support, operations, planning and supply chain to align strategies and execute promotional campaign, inventory managing and customer experience.

Assistant Manager, Business Development

Flipkart Internet Private Limited
Bangalore
07.2018 - 09.2021
  • Source and develop new vendors in line with the product requirements, keeping in mind customer demand.
  • Negotiations with the brands to obtain best possible terms and conditions, optimize margins to achieve set targets.
  • Analyzing sales & stock performance as well as supplier’s and marketplace seller performance month on month. Maintaining and growing demand share for top 250 product.
  • Managed to grow product assortments for the musical instrument category and Books Import selection by scaling up Flipkart smart share.
  • Managed to onboard minimum 5 sellers in the category manage and maintain regional utilization.
  • Developing Vendor relationship and identifying new vendors to strengthen already existing vendor base of the company.
  • Responsible for forming Sales Strategies, Offers, discounts, rebates etc, to boost up overall category business.

Business Development - Senior Executive

Flipkart Internet Private Limited
Bangalore
05.2014 - 06.2018
  • Analyzing sales & stock performance as well as supplier’s performance.
  • Raising Purchase order, return order.
  • Onboarding new vendors in the system..
  • Maintaining and growing demand share for top 500 products.
  • Responsible for building strong bottoms up growth plan for respective top sellers.
  • Catalogue creation which includes coordinating with Vendors and Warehouse to collate the relevant information.

Education

Certification - Advanced Certificate in Digital Marketing And Comm

Mudra Institute of Communications
Bangalore
11-2022

MBA - International Business Management

IBMR-IBS, Masters in Business Administration
Bangalore
04-2017

Bachelor of Technology - Computer Science

Pranveer Singh Institute of Technology
Kanpur, UP
07-2009

Skills

  • Key Decision Making
  • Relationship Building
  • Strategic Business Planning
  • Marketing
  • Revenue Development
  • Forecasting Ability
  • Business Intelligence and Analysis
  • Vendor Management

Languages

English
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1

Accomplishments

  • Recognized by management for overturning customer returns from 26% to 7% across regions for musical Instrument Category.
  • Implemented CABN (Cart Abundance) and Ask Expert process resulting increase in 17% ROI.
  • Awarded twice ‘Instant Karma’ Award during my tenure- 2020 & 2021 for exceptional problem solving skills.
  • Awarded with ‘Mission Impossible’ award in 2022 for managing competitive pricing strategies for 2 quarter.
  • Awarded with ‘Champion Award’ during the biggest live event of Flipkart in 2020 for growing Guitar and microphone verticals 200% year on year.
  • Rewarded as an ‘Individual Extra Miler Employee of the year’ in 2013 for effortlessly managing operations.

Timeline

Category Manager, Business Development

Flipkart Internet Private Limited
10.2021 - Current

Assistant Manager, Business Development

Flipkart Internet Private Limited
07.2018 - 09.2021

Business Development - Senior Executive

Flipkart Internet Private Limited
05.2014 - 06.2018

Certification - Advanced Certificate in Digital Marketing And Comm

Mudra Institute of Communications

MBA - International Business Management

IBMR-IBS, Masters in Business Administration

Bachelor of Technology - Computer Science

Pranveer Singh Institute of Technology

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Ankita Williams