ANKITA DAVE
Ahmedabad
Summary
Highly creative and strategic Marketing Leader with over a decade of experience driving growth across brand, digital, influencer, and PR channels. Proven track record of conceptualizing and executing high-impact campaigns, managing cross-functional teams, and enhancing brand visibility across sectors including F&B, fashion, wellness, and tech.
Overview
13
13
years of professional experience
Work History
Head – Brand Marketing
Not Rocket Science
Ahmedabad
01.2025 - Current
- Leading brand marketing strategy for a health-focused beverage startup with a mission to simplify nutrition.
- Spearheading GTM planning, influencer marketing, and retail positioning for launch and expansion across India and US markets.
- Driving rebranding initiatives to align visual identity and communication with evolving customer preferences.
- Managing cross-functional collaboration across product, digital, content, and retail teams.
- Conceptualizing high-engagement campaigns, offline activations, and partnerships to drive consumer awareness.
- Demonstrating strong leadership by mentoring a cross-functional team across marketing, content, and partnerships.
- Building strategic alliances and stakeholder relationships to unlock brand placement opportunities.
- Applying analytical thinking to measure campaign success and optimize brand performance.
Brand Marketing Manager
XTEP International Holdings Pvt. Ltd
Bengaluru
09.2022 - 12.2024
- Managed 360 brand campaigns, influencer collaborations, and product launches across India.
- Increased digital engagement through targeted social media, PR, and event strategies.
- Developed market-specific activations and data-driven content plans to improve brand relevance.
Marketing Manager
Wagh Bakri Tea Group
Ahmedabad
10.2021 - 09.2022
- Created digital branding guidelines and led successful digital media campaigns.
- Directed ad film production, marketplace launches, and e-commerce strategy to grow D2C sales.
Communications Specialist (Freelance)
Self-Employed
Ahmedabad
04.2020 - 07.2022
- Led brand and campaign strategy for skincare, wellness, and lifestyle brands.
- Orchestrated influencer and entertainment-linked collaborations for product visibility.
- Increased client revenue 50X through high-conversion live event promotions.
Account Manager
Nascent Info Technologies
Ahmedabad
07.2015 - 04.2020
- Managed digital campaigns for political, tourism, and government accounts.
- Achieved record impressions for Vibrant Gujarat and drove sales uptick through social innovation.
Client Servicing Executive
Emind Adcoms
Ahmedabad
07.2013 - 06.2015
- Crafted campaign strategies and managed end-to-end client communications.
- Supported successful product and brand launches with error-free execution.
News Analyst
TAM Media Research Pvt Ltd
Vadodara
01.2012 - 01.2013
- Produced compelling data-driven stories for TV and radio media.
Education
Post Graduate Diploma - Public Relations, Advertising & Communication
National Institute of Mass Comm. & Journalism
Ahmedabad01.2015
BBA - Finance
SP University
Anand01.2013
Skills
- Strategy Implementation
- Brand Development & Positioning
- Digital & Social Media Marketing
- Influencer & Celebrity Management
- Online Reputation & Crisis Management
- Campaign Conceptualization & Execution
- Event & Product Launch Planning
- Budgeting & Strategic Allocation
- Market Research & Consumer Insights
- Public Relations & Media Outreach
- Leadership & Cross-functional Team Management
- Strategic Partnerships & Business Alignment
- Data-driven Marketing & Decision Making
Timeline
Head – Brand Marketing
Not Rocket Science
01.2025 - Current
Brand Marketing Manager
XTEP International Holdings Pvt. Ltd
09.2022 - 12.2024
Marketing Manager
Wagh Bakri Tea Group
10.2021 - 09.2022
Communications Specialist (Freelance)
Self-Employed
04.2020 - 07.2022
Account Manager
Nascent Info Technologies
07.2015 - 04.2020
Client Servicing Executive
Emind Adcoms
07.2013 - 06.2015
News Analyst
TAM Media Research Pvt Ltd
01.2012 - 01.2013
Post Graduate Diploma - Public Relations, Advertising & Communication
National Institute of Mass Comm. & Journalism
BBA - Finance
SP University
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