Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANKITA DAVE

Ahmedabad

Summary

Highly creative and strategic Marketing Leader with over a decade of experience driving growth across brand, digital, influencer, and PR channels. Proven track record of conceptualizing and executing high-impact campaigns, managing cross-functional teams, and enhancing brand visibility across sectors including F&B, fashion, wellness, and tech.

Overview

13
13
years of professional experience

Work History

Head – Brand Marketing

Not Rocket Science
Ahmedabad
01.2025 - Current
  • Leading brand marketing strategy for a health-focused beverage startup with a mission to simplify nutrition.
  • Spearheading GTM planning, influencer marketing, and retail positioning for launch and expansion across India and US markets.
  • Driving rebranding initiatives to align visual identity and communication with evolving customer preferences.
  • Managing cross-functional collaboration across product, digital, content, and retail teams.
  • Conceptualizing high-engagement campaigns, offline activations, and partnerships to drive consumer awareness.
  • Demonstrating strong leadership by mentoring a cross-functional team across marketing, content, and partnerships.
  • Building strategic alliances and stakeholder relationships to unlock brand placement opportunities.
  • Applying analytical thinking to measure campaign success and optimize brand performance.

Brand Marketing Manager

XTEP International Holdings Pvt. Ltd
Bengaluru
09.2022 - 12.2024
  • Managed 360 brand campaigns, influencer collaborations, and product launches across India.
  • Increased digital engagement through targeted social media, PR, and event strategies.
  • Developed market-specific activations and data-driven content plans to improve brand relevance.

Marketing Manager

Wagh Bakri Tea Group
Ahmedabad
10.2021 - 09.2022
  • Created digital branding guidelines and led successful digital media campaigns.
  • Directed ad film production, marketplace launches, and e-commerce strategy to grow D2C sales.

Communications Specialist (Freelance)

Self-Employed
Ahmedabad
04.2020 - 07.2022
  • Led brand and campaign strategy for skincare, wellness, and lifestyle brands.
  • Orchestrated influencer and entertainment-linked collaborations for product visibility.
  • Increased client revenue 50X through high-conversion live event promotions.

Account Manager

Nascent Info Technologies
Ahmedabad
07.2015 - 04.2020
  • Managed digital campaigns for political, tourism, and government accounts.
  • Achieved record impressions for Vibrant Gujarat and drove sales uptick through social innovation.

Client Servicing Executive

Emind Adcoms
Ahmedabad
07.2013 - 06.2015
  • Crafted campaign strategies and managed end-to-end client communications.
  • Supported successful product and brand launches with error-free execution.

News Analyst

TAM Media Research Pvt Ltd
Vadodara
01.2012 - 01.2013
  • Produced compelling data-driven stories for TV and radio media.

Education

Post Graduate Diploma - Public Relations, Advertising & Communication

National Institute of Mass Comm. & Journalism
Ahmedabad
01.2015

BBA - Finance

SP University
Anand
01.2013

Skills

  • Strategy Implementation
  • Brand Development & Positioning
  • Digital & Social Media Marketing
  • Influencer & Celebrity Management
  • Online Reputation & Crisis Management
  • Campaign Conceptualization & Execution
  • Event & Product Launch Planning
  • Budgeting & Strategic Allocation
  • Market Research & Consumer Insights
  • Public Relations & Media Outreach
  • Leadership & Cross-functional Team Management
  • Strategic Partnerships & Business Alignment
  • Data-driven Marketing & Decision Making

Timeline

Head – Brand Marketing

Not Rocket Science
01.2025 - Current

Brand Marketing Manager

XTEP International Holdings Pvt. Ltd
09.2022 - 12.2024

Marketing Manager

Wagh Bakri Tea Group
10.2021 - 09.2022

Communications Specialist (Freelance)

Self-Employed
04.2020 - 07.2022

Account Manager

Nascent Info Technologies
07.2015 - 04.2020

Client Servicing Executive

Emind Adcoms
07.2013 - 06.2015

News Analyst

TAM Media Research Pvt Ltd
01.2012 - 01.2013

Post Graduate Diploma - Public Relations, Advertising & Communication

National Institute of Mass Comm. & Journalism

BBA - Finance

SP University
ANKITA DAVE