ANKITA DEB ROY
Mumbai,India
Summary
Strategic alliances professional with 9 years of experience with a record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers. Have proven track record in building strong relationship with Corporates, building revenue generating models for corporates and the customers. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. A dedicated professional with a history of meeting company goals utilizing consistent and organized practices also skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic ideas to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
1
1
Certificate
Work history
Strategic Alliances Manager
AMBIT FINVEST PRIVATE LIMITED
Mumbai, India
10.2020 - Current
- Channel/Partner Achieved & Maintaining compliance
- Identified partner needs & worked with credit,operations, risk , compliance to define product.
- Identified digital fintech and onboarded them for co-lending and BC partnership
- Maintaining relationship with existing partners to radiate business and manage portfolio on partners
- Worked in FLDG risk model with partners
- Implemented and maintained MIS, track performance of partner team and internal team, check on TAT and leads flow
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Prepared and presented reports, strategies and recommendations for consideration by senior management.
- Supported new business initiatives and projects and contributed to review meetings and change processes.
- Chaired strategic planning meetings, engaged stakeholders and managed internal and external relationships to support plan delivery.
- Liaised with stakeholders on product change requests and reviews to evaluate impact on planning and schedules.
- Identified partner needs & worked with credit to define and implement new lending solutions
- Created and implemented best practice policies and processes to aid operational performance.
- Supported business development activities and onboarded new clients to grow revenues.
- Monitored and evaluated annual business plans in consultation with team members to meet set targets.
- Prioritised activities to deliver programmed work within scheduled time and budget.
- Planned and managed resources and budget to support and deliver objectives.
- Reviewed production issues and implemented corrective action plans, enhancing operational efficiency.
- Designed and implemented flexible solutions to aid business efficiency and drive process improvements.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
- Weekly and monthly review with partners on credit assessment and Collections
- Coordinate across Tech, Marketing, Ad Sales and Product teams to prioritize key partnership audience network program driven through partnerships; conceptualize, onboard partners, work with product to drive integration, work with marketing to drive adoption
- Worked with legal team on different collaboration agreement, addendum, changes in loan agreement and various legal documentation
- Worked on complete part of invoicing, billings, P&L for partners
- Worked with external & internal stakeholders for onboarding and product launch
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Developed marketing plans to support department strategies.
- Created professional sales presentations to creatively communicate product quality and market comparisons.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Customized promotional strategies to meet needs of different clients, products and services.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
- Optimised sales methods to best engage, acquire and retain customers.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Used multi-source data to determine sales and delivery terms for products and services.
Manager - Strategic Partnerships
KNAB FINANCE
Bengaluru, India
05.2018 - 03.2020
- Built Channel partnership lending solution through intelligent API linked solutions
- Solution ensured real time flow of potential customers, transaction data to be used to underwrite and mode to collect payments
- Implemented Scorecard based approach to onboard partners, which supported in identifying good partners and end customers, hence led to good portfolio quality
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Prepared and presented reports, strategies and recommendations for consideration by senior management.
- Supported new business initiatives and projects and contributed to review meetings and change processes.
- Chaired strategic planning meetings, engaged stakeholders and managed internal and external relationships to support plan delivery.
- Liaised with stakeholders on product change requests and reviews to evaluate impact on planning and schedules.
- Identified partner needs & worked with credit to define and implement new lending solutions
- Created and implemented best practice policies and processes to aid operational performance.
- Supported business development activities and onboarded new clients to grow revenues.
- Monitored and evaluated annual business plans in consultation with team members to meet set targets.
- Prioritised activities to deliver programmed work within scheduled time and budget.
- Planned and managed resources and budget to support and deliver objectives.
- Reviewed production issues and implemented corrective action plans, enhancing operational efficiency.
- Designed and implemented flexible solutions to aid business efficiency and drive process improvements.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
Senior Sales Manager
CAPITAL FLOAT
Bengaluru, India
07.2015 - 05.2018
- Map ecosystem players to identify key partners for driving growth acrossrevenue/ product lines to increase product reach
- Build and own success of audience network program driven through partnerships; conceptualize, onboard partners, work with product to drive integration, work with marketing to drive adoption
- Develop and manage strategic goals of connectivity channel
- Responsible for overall development & execution of business development & leading process from inception to signing of new partnerships
- Independently drive charter of partner selection, drive commercial discussions / negotiations, navigate internal and external stakeholders to get partners onboarded
- Identified + 100 corporates, which were assessed against Scorecard and enrolled > 15 Big Corporates
- Monitor deal executed on periodic basis and explore opportunities to upsell partnerships
- Take part on marketing strategy - like digital campaigns and exhibitions to increase business
- Risk assessed these corporates, defined and rolled out common agreement terms, revenue models and processes to evaluate their customers
- Maintaining and managing Partner Relations & portfolio
- Monthly discussions with all Partners to identify new solutions and worked with Risk team to define and implement new lending solutions
- Worked on reconciliation of payments and invoice billing/commercials
- Review monthly & quarterly data to ensure profitability of products, commission payouts, considering work done and risk profiles and work with the finance team for reconciliation and invoice billing
- Identified partner needs & worked with credit to define product
- Highest Individual contributor for 200X growth
- Build and execute strategic partnership plans for right partners and closing deals
- Making recommendations about procedural/policy changes ordeviations for cases, managing end to end customer lifecycle
- Worked with internal/external stakeholders to drive project/ process implementation
- Coordinate across Tech, Marketing, Ad Sales and Product teams to prioritize key partnership requirements
- Analysed sales to identify top-performing products.
- Hired and trained dedicated and high-achieving sales teams.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Generated company growth through market expansion and sales.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Generated accurate summaries and YoY growth percentage for accounts.
- Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Drove change and constructively challenged established processes to identify improvement opportunities.
- Provided critical sales trend analysis and customer segment insights to inform long-term sales strategies.
- Tracked sales targets for team of 10+ people and provided tailored mentoring to reach goals.
- Facilitated accurate sales forecasting by producing detailed lead reports in Salesforce.
- Conducted performance reviews and created action plans to drive team improvements.
Sales Manager
EXIDE LIFE
Kolkata, India
02.2015 - 05.2015
- Worked with more than 200 HNI clients of Kolkata
- And ensured outstanding customer satisfaction by maintaining strong working relationships
- Handled complete region of Kolkata and Burdwan and always met targets
- Was awarded with Exide value for outstanding performance in March'2015
- Received recognition as Top 10 SM of Kolkata Branch in the month of Joining as the highest contributor
- With a focus on cross selling, activated all the products of Exide Life under my code
- Recruited sales representatives and set targets for them, guide them on market strategies and building customer relationship
- Solved all the customer service requests and queries
- Managing client relationships to build a reputation for excellent service and generate repeat business
- Coordinate with Vendors for selling of products and acquiring new channel partners and generate business through them.
- Analysed sales to identify top-performing products.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Achieved exceptional client satisfaction feedback and ratings.
- Generated company growth through market expansion and sales.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Carried out sales visits to current and prospective customers.
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
- Identified and qualified new sales prospects to continually meet targets.
Relationship Manager
SKWM
Kolkata, India
06.2014 - 02.2015
- Met sales targets of the organization through effective planning and was the Top Performer of the complete team of
- Kolkata
- Received lot of recognition for client retention and service
- Prepared sales scripts and presentations for clients
- Highest contributor of team across every month's business
- Handled client issues throughout the implementation life cycle in a timely and accurate fashion
- Conduct sales meetings with customers and handled all service activities & establishing healthy & prolonged business relations with clients
- Perform independent check of KYC information, and perform periodic
- KYC reviews on risk-based schedule.
- Cross-sold products and services to complement decision making process.
- Exceeded sales targets by delivering high call volumes and tailored product recommendations.
- Generated new leads through online research and cold calling.
- Managed long-term customer relationships to increase revenue.
- Identified and developed new business opportunities, expanding existing client bases.
- Conducted in-depth client visits and periodic business reviews.
- Addressed enquiries and resolved complaints and issues.
- Performed regular SLA reviews with customers, making required revisions.
- Retained customers with multi-channel engagement strategy.
- Developed pipeline of prospective clients.
Education
MBA - Management
University of Engineering
India2014
Bachelors - Science
Calcutta University (Ashutosh College)
India2012
Skills
- Business Development
- Partnership Management
- Risk analysis
- Compliance & opperations
- Strategic/corporate alliances
- Product management
- Process building & implementations
- Key account management
- Revenue generation
- Sales strategies and forecasting
- Client relationship management
- Sales lifecycle
- C-level Interactions
- Presentations & Proposals
- Growth Strategies
- P&L Management
- Budgeting and Allocation
- Strategic planning
- Stakeholder management
- Portfolio management
- Tech Integration
- Contract management
- Microsoft office
- CRM (ZOHO, MIFIN & SALESFORCE)
- Data analysis
- Marketing Strategies
- Collaborations
- Complex negotiations
Additional Information
- Received certificate for best performer in driving the partnershipand achieving the target for JFM quarter 2019 in KNAB FINANCE for highest disbursals.
- Received multiple awards and recognitions in Capital Float for best performer and quality performer like‘200X growth contributor', ‘Extra Miller Award'.
- Received recognition in Exide Life for contributing the highest in Month 0 and was placed in TOP 10 SM in Exide Kolkata.
- Received Exide Value in March 2015, . This was recommendation to exceed the overall performance during the month.
Languages
English
Fluent
Hindi
Fluent
Accomplishments
- Collaborated with tech team for the first development of API in KNAB & AMBIT
- Built Score Card for partnership analysis and eased out the onboarding journey.
Certification
The Fundamentals of Digital Marketing
Timeline
Strategic Alliances Manager
AMBIT FINVEST PRIVATE LIMITED
10.2020 - Current
Manager - Strategic Partnerships
KNAB FINANCE
05.2018 - 03.2020
Senior Sales Manager
CAPITAL FLOAT
07.2015 - 05.2018
Sales Manager
EXIDE LIFE
02.2015 - 05.2015
Relationship Manager
SKWM
06.2014 - 02.2015
MBA - Management
University of Engineering
Bachelors - Science
Calcutta University (Ashutosh College)
Awards & Recognitions
- Received certificate for best performer in driving the partnership and achieving the target for JFM quarter 2019 in KNAB FINANCE for highest disbursals.
- Received multiple awards and recognitions in Capital Float for best performer and quality performer like ‘200X growth contributor’, ‘Extra Miller Award’.
- Received recognition in Exide Life for contributing the highest in Month 0 and was placed in TOP 10 SM in Exide Kolkata.
- Received Exide Value in March 2015. This was recommendation to exceed the overall performance during the month.
Awards & Recognitions
- Received certificate for best performer in driving the partnership and achieving the target for JFM quarter 2019 in KNAB FINANCE for highest disbursals.
- Received multiple awards and recognitions in Capital Float for best performer and quality performer like ‘200X growth contributor’, ‘Extra Miller Award’.
- Received recognition in Exide Life for contributing the highest in Month 0 and was placed in TOP 10 SM in Exide Kolkata.
- Received Exide Value in March 2015. This was recommendation to exceed the overall performance during the month.
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