Ankit Dey
Bangalore
Summary
Results-driven Analytics Consultant with 3.5+ years of experience turning complex data into actionable business insights, specializing in Marketing Mix Modelling, forecasting, and data storytelling. Recognized for strong analytical acumen, reliability, and the ability to work both independently and collaboratively to deliver impactful solutions.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Consultant
KANTAR
Bangalore
04.2025 - Current
- Delivered multiple large-scale Marketing Mix Modelling (MMM) consulting engagements end-to-end for Workday, Allianz, L'Oreal, JL & Waitrose, Bob Evans, DM Germany and PGA Tour Superstore, enabling data-driven marketing investment decisions and measurable business impact.
- Led full-cycle analytics delivery including data harmonization, MFF creation, metadata governance, DRD design, portfolio management and template uploads, ensuring high-quality, consultant-grade outputs with minimal rework.
- Independently managed multi-country analytics programs across UK, Germany, Thailand and US, owning delivery scope, client alignment, stakeholder management and execution governance.
- Acted as Project Lead across multiple engagements, diagnosing analytical challenges, designing solutions (clustering, change-point detection, KPI realignment) and stabilizing models to restore client confidence.
- Solved complex analytics challenges including ROI variance alignment, statistical significance improvement, inconsistent datasets, KPI sensitivity optimization and model stability enhancement.
- Led client discussions, requirement workshops, insight presentations and post-model walkthrough, translating analytical outputs into actionable business recommendations.
- Appreciated by senior stakeholders and clients for clear narrative building, strong consulting articulation and business alignment, improving stakeholder trust and decision-making confidence.
- Successfully led and coordinated cross-functional teams, driving execution planning, workload prioritization, quality governance and timely delivery across multiple Lines of Business.
- Mentored and trained new analysts on MMM frameworks, HAI, Athena, delivery workflows and NEO versioning, strengthening team capability and analytical skills.
- Demonstrated strong consulting mindset, analytical rigor, business problem framing and resilience in fast-paced, high-pressure delivery environments.
Senior Analyst
KANTAR
Bangalore
07.2022 - 03.2025
- Specialized in improving marketing effectiveness across Retail, FMCG, Automotive and Telecom industries using Dynamic Linear Modeling (DLM) and Bayesian Regression techniques.
- Evaluated brand health impact on short-term and long-term sales, combining statistical modeling with strategic business interpretation to support executive-level decisioning.
- Estimated marketing effectiveness, ROI uplift and sales contribution of various marketing activities, providing recommendations to optimize spend and reduce saturation impact.
- Conducted granular media effectiveness analysis across TV, OOH, Radio, Paid Search and Social for multi-region markets including North America, Europe and Middle East.
- Built and optimized Stage-1 (Main/Direct Model), Stage-2 (Brand Health to Sales Model), Stage-3 (Brand Health Models), Nested, Granular and Funnel models using Athena, and HAI, enhancing prediction accuracy, ROI visibility, and strategic planning capability.
Education
B.Tech - Food Process Engineering
NIT Rourkela
05-2022
Senior Secondary Education -
Guidance English Medium School, Bhubaneswar
04-2018
Skills
- Excel and advanced Excel
- PowerPoint
- Data analysis and harmonization
- Market mix and statistical modeling
- Management consulting
- Media strategy and optimization
- Project management
- Client stakeholder management
- Presentation skills
- Proactive problem solving
- Cross-functional collaboration
Certification
- Meaningful Marketing Insights, Emory University, Coursera
- Sensing Consumer Insights, Queen Mary University of London, Coursera
- Introduction to Data Analysis Using Excel, RICE University, Coursera
- Market Research and Consumer Behavior, IE Business School, Coursera
Projects
Worked on Market Analysis (Supply and Demand) of various raw food products like Moringa, Maize etc. and their possible scope of value addition. Also prepared a few presentations and delivered to the team.
Extracurricular Activities
- Lead the publicity and outreach of the official Food Club of the University and managed the social media handles and publicized the events organized by the club and ensured it’s better reach.
- Worked as a member of the NSS Team and taught the under-privileged children of Jagda Orphanage, and I was highly obliged to work towards the welfare of the society.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Native
Native
Odia
Proficient (C2)
C2
Timeline
Consultant
KANTAR
04.2025 - Current
Senior Analyst
KANTAR
07.2022 - 03.2025
B.Tech - Food Process Engineering
NIT Rourkela
Senior Secondary Education -
Guidance English Medium School, Bhubaneswar