Summary
Overview
Work History
Education
Skills
Timeline
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ANKITH SALIYAN

ANKITH SALIYAN

Sr Brand Manager
Mumbai,MH

Summary

A pharmaceutical marketing professional with over 8+ years of experience in brand management across diverse therapy areas including Respiratory, ENT, Acute, Gynecology & Dermatology. Experience in managing diverse portfolios in high competitive markets, executing large scale campaigns, and initiatives. Also with 2 years of experience in sales. Currently working as Senior Brand Manager in Cipla Cresta.

Overview

12
12
years of professional experience
2017
2017
years of post-secondary education

Work History

Senior Brand Manager – Bilafav M

Cipla Ltd.
02.2024 - Current
  • Managing Cipla Cresta divisions new antihistamine portfolio of Bilafav M & Bilafav Group used in Allergic Rhinitis with a focus on ENT and Chest specialists
  • Launched the major campaigns named ‘AR Ko Samjho’ campaign covering various aspects like expert forum & also patient assessment via Komet device.
  • Led brand initiatives including AR Conclaves, ‘Dizzy Effect’ communication, Bilafav M Nights, and School/Work Uninterrupted Series
  • Delivered strong market share gain and rank improvement along with specialty building through field-aligned campaign execution
  • Managed major ENT chest events for the division like INVENT events, surgical workshop, ENT-Chest Expert forum and end-to-end cycle meeting planning and dispatches

Product Manager – Orni, Panzynorm

Zydus Life Science
10.2021 - 01.2024
  • Led diverse portfolio of ₹34.7 Cr; Panzynorm and drove relaunch strategy for Orni group
  • Developed Digital & personalized activities like Orni e relief card, Panzybytes, Personalized Video Bytes.
  • Key contributor to KOL initiatives like GRACE & Zydemy conferences for Gastro & Surgeon specialty.
  • Executed Mirror meets, and zone-level initiatives like mirror meets, Cycle meet, monthly meets

Assistant Product Manager – Acute Portfolio

Alkem Laboratories
11.2019 - 09.2021
  • Drove ₹26 Cr diverse portfolio with major multivitamin brand launched of V&M Forte
  • Created initiatives like V&M Bytes, therapy day campaigns, WhatsApp engagement & ROI tracking initiatives
  • Managed zonal campaigns and South zone step up engagement program

Product Executive – Gynecology

Alembic Pharmaceuticals
06.2018 - 11.2019
  • Managed a ₹24 Cr portfolio in Fibroid & PCOS segment; executed brand-building strategy
  • Developed scientific initiatives like Elastest updates series.
  • Part of many Divisional KOL activities. CMEs & RTDs.

Product Executive

Hegde & Hegde Pharmaceutica LLP
12.2016 - 05.2018
  • Managed a ₹9 Cr portfolio comprising Urticaria and Antibiotic brands.
  • Oversaw sample planning and dispatch to ensure timely availability across geographies.
  • Coordinated with field force, vendors, production, and distribution teams for execution of initiatives.
  • Executed brand activities at key medical conferences including Dermacon Cochin and Nagpur Pedicon.

Wellness Executive

Sanofi
08.2013 - 07.2016
  • Executed marketing strategies for portfolio products in the assigned territory & developed the HQ.
  • Successfully launched multiple new brands within the territory for the division

Education

PGDM - Pharmaceutical Management

SIES College of Management Studies

Bachelor of Pharmacy - undefined

SVBCP

Skills

Brand strategy

Timeline

Senior Brand Manager – Bilafav M

Cipla Ltd.
02.2024 - Current

Product Manager – Orni, Panzynorm

Zydus Life Science
10.2021 - 01.2024

Assistant Product Manager – Acute Portfolio

Alkem Laboratories
11.2019 - 09.2021

Product Executive – Gynecology

Alembic Pharmaceuticals
06.2018 - 11.2019

Product Executive

Hegde & Hegde Pharmaceutica LLP
12.2016 - 05.2018

Wellness Executive

Sanofi
08.2013 - 07.2016

Bachelor of Pharmacy - undefined

SVBCP

PGDM - Pharmaceutical Management

SIES College of Management Studies

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