Summary
Overview
Work History
Education
Skills
Timeline
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Ankkit Sharmaa

Marketing Head | Performance Marketing | SEO Director
Noida

Summary

Dynamic marketing leader with a proven track record at Affinity Education, driving performance marketing campaigns and optimizing ROI. Expert in lead generation and team management, successfully enhancing conversion rates by 20%. Proficient in Google Ads and Mautic, with a strong focus on strategic growth and client success.


Marketing professional, driven and results-oriented, with extensive experience in creating and executing successful marketing campaigns. Known for fostering team collaboration and consistently achieving business goals. Equipped with strong analytical skills and adaptability to changing market dynamics.

Overview

8
8
years of professional experience

Work History

Head of Marketing

Affinity Education
09.2024 - 05.2025
  • Managed performance marketing campaigns with a ₹30L/month budget across Google and Meta Ads, optimizing for ROI and user engagement.
  • Supervised a 25-member team across design, paid ads, social media, SEO, and content strategy.
  • Developed and implemented an in-house lead nurturing process using Mautic, increasing lead-to-sale conversion by 20%.
  • Executed SMO campaigns that achieved 85.5k+ organic views in a single month, improving brand visibility and recall.
  • Used Meta Suite, Google Ads, Analytics, and Hootsuite for campaign tracking and reporting.

Co Founder

Uproi Digital Pvt Ltd
01.2020 - 08.2024
  • Led a high-performing team of 30+ experts across SEO, SMO, and paid media, managing multi-channel marketing for 100+ clients.
  • Built, scaled, and monetized 200+ digital assets, generating cumulative revenue of ₹5 Cr+ through affiliate, lead-gen, and content monetization.
  • Partnered with EdTech brands to drive growth through end-to-end digital marketing strategies including funnel optimization and automation.
  • Designed email automation workflows, CRM pipelines, and client acquisition systems to streamline business operations.

Marketing Consultant

Multiple Companies
04.2017 - 12.2019
  • Delivered tailored digital growth strategies for SMEs, educational institutions, and local businesses.
  • Specialized in performance ad setup, audience targeting, and campaign optimization on Meta and Google platforms.
  • Provided web development, SEO, and lead-gen consulting to over 25+ clients while building passive income streams via niche affiliate sites.

Education

PGDBM - Marketing Management

IIM Kashipur
Kashipur, India
04.2001 -

PGDM - Digital Marketing

Sunstone Eduversity
Greater Noida, India
04.2001 -

B Tech - Computer Science

ITS Engineering College
Greater Noida
04.2001 -

Skills

Performance Marketing – Meta Ads, Google Ads, Lead Generation, Email FunnelsAutomation & Analytics – Google Apps Script, Mautic, Google Sheets Dashboards, CRMTools & Platforms – Meta Suite, Google Analytics, Google Tag Manager, Instantlyai, CanvaContent & Copywriting – Ad Copywriting, Email Writing, Funnel Content, Brand StrategyTeam Management – Hiring, SOPs, Client Coordination, Project Delivery

Timeline

Head of Marketing

Affinity Education
09.2024 - 05.2025

Co Founder

Uproi Digital Pvt Ltd
01.2020 - 08.2024

Marketing Consultant

Multiple Companies
04.2017 - 12.2019

PGDBM - Marketing Management

IIM Kashipur
04.2001 -

PGDM - Digital Marketing

Sunstone Eduversity
04.2001 -

B Tech - Computer Science

ITS Engineering College
04.2001 -

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Ankkit SharmaaMarketing Head | Performance Marketing | SEO Director