Ankur Adya
Digital Marketing Professional
New Delhi
Summary
Digital marketing expert with 13 years of work experience which includes 2.5+ years of international (on-site) experience in Qatar. Highly experienced in working for world’s 2nd biggest sporting event, FIFA World Cup 2022, Expo 2023 and AFC (Asian Football Confederation) & during my tenure I got to work closely with different ministries of Qatar like Ministry of Foreign Affairs (MOFA) & Ministry of Interior (MOI). I have served multiple Middle Eastern, European & Indian clients across multiple sectors: Automobiles, Real Estate, Energy sector (Forbes top 100), Sports Committee, Information Technology & more. I am experienced in handling & leading multi-million-dollar projects (around $40M - $50M yearly).
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Operations Manager (Digital)
Talsecure Systems Pvt Ltd
11.2024 - Current
- Team Management - Heading a team of 20 digital marketing experts.
- Digital Marketing (Reputation Management) - Serving top HNIs (global), global conglomerates and multi-billion-dollar family businesses (Hinduja Group) by offering them Online Reputation Management (ORM) services across various platforms like Google, Bing, Facebook, Instagram, Twitter, LinkedIn and Wikipedia.
- Press Release - In major media outlets like (HT, Live Mint, Business Standard, Economic Times etc.) for the purpose of perception management (Negative link suppression/Replacement).
- Removal (404) and de-indexing negative media and 3rd party links from search engines.
Digital Marketing Head
NWD Soft Infrastructure Pvt Ltd
08.2018 - 11.2024
- Team Management - Heading a team of 15 digital marketing experts.
- Digital Marketing - Serving clients, including Brands and high-profile Individuals, by offering them services across various platforms like Google, Facebook, Instagram, Twitter, LinkedIn and Wikipedia.
- Influencer Marketing - Strategize content that aligns with the brand’s values and target audience.
- Track campaign goals achievements like product sales, website traffic, or brand awareness.
- Perception Management - Conduct situation analysis for Brands across various online channels and strategize to build desired public sentiment.
- Media Releases - Built network with Tier A & B international media outlets for media coverage Crisis Management
- Develop strategies to control the narrative and mitigate potential damage to client’s reputation
- SEO - Improve website’s visibility and rankings in search engine results
Senior Account Manager
Adglobal 360 Pvt Ltd
03.2018 - 07.2018
- As a Senior Account Manager, I was responsible for advising top clients like Jaguar & Land Rover, Maruti Suzuki, Muthoot Finance etc.
- Strategized the media campaigns including App building & promotions for multiple clients with INR 50 Cr Yearly budgets.
- Successfully acquired new business for Adglobal 360 (both new acquisitions & up selling).
Digital Marketing Manager
EFY Group
11.2016 - 02.2018
- Generated leads for international clients like 3M.
- Successfully increased subscriptions & readers (domestic as well as international) for print media.
- Responsible for running Email marketing campaigns on multiple platforms like Mailerlite, Elastic etc.
- Responsible for generating reports & ad uploading using “Double click for publishers”.
- Delivered multichannel campaigns across e-mail, web, mobile, and social media.
Business Process Analyst
Accenture (Onsite @ Google)
04.2016 - 10.2016
- Optimized AdWords accounts of the World-Renowned Companies/Organizations.
- Optimization Techniques Includes: Search & Display CPA Optimization, In-Market Mobile Keyword Expansion with Forecasts, Campaign Re-structuring etc.
- Was responsible for making strategies & recommendations to the client’s Adwords accounts for improving their ROI.
Digital Marketing Executive
aReputation
01.2015 - 04.2016
- Worked upon multiple strategies for SEO, SMM and negative link suppression.
- Translated clients’ goals and objectives into actionable and measurable digital marketing programs.
- Delivered multichannel campaigns across e-mail, web, mobile, and social media.
- Managed Google AdWords campaigns
Software Testing Engineer
QA Infotech Pvt Ltd
07.2014 - 01.2015
- Adobe InDesign, Photoshop and Illustrator project
Process Associate
Genpact India
12.2012 - 06.2014
- British Gas – Centrica project
Education
10th & 12th -
Bal Bharati Public School
MBA - Marketing
LPU University
04-2015
B-Tech - Electronics & Communication
HMRITM, IP University
08-2012
Skills
Analytics
Certification
Google Analytics for Beginners
Timeline
Operations Manager (Digital)
Talsecure Systems Pvt Ltd
11.2024 - Current
Digital Marketing Head
NWD Soft Infrastructure Pvt Ltd
08.2018 - 11.2024
Senior Account Manager
Adglobal 360 Pvt Ltd
03.2018 - 07.2018
Digital Marketing Manager
EFY Group
11.2016 - 02.2018
Business Process Analyst
Accenture (Onsite @ Google)
04.2016 - 10.2016
Digital Marketing Executive
aReputation
01.2015 - 04.2016
Software Testing Engineer
QA Infotech Pvt Ltd
07.2014 - 01.2015
Process Associate
Genpact India
12.2012 - 06.2014
10th & 12th -
Bal Bharati Public School
MBA - Marketing
LPU University
B-Tech - Electronics & Communication
HMRITM, IP University