Ankur Adya
Digital Marketing Professional
New Delhi
Summary
Digital marketing expert with 13 years of work experience which includes 2.5+ years of international (on-site) experience in Qatar. Highly experienced in working for world’s 2nd biggest sporting event, FIFA World Cup 2022, Expo 2023 and AFC (Asian Football Confederation) & during my tenure I got to work closely with different ministries of Qatar like Ministry of Foreign Affairs (MOFA) & Ministry of Interior (MOI). I have served multiple Middle Eastern, European & Indian clients across multiple sectors: Automobiles, Real Estate, Energy sector (Forbes top 100), Sports Committee, Information Technology & more. I am experienced in handling & leading multi-million-dollar projects (around $40M - $50M yearly).
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Operations Manager (Digital)
Talsecure Systems Pvt Ltd
11.2024 - Current
- Team Management - Heading a team of 20 digital marketing experts.
- Digital Marketing (Reputation Management) - Serving top HNIs (global), global conglomerates and multi-billion-dollar family businesses (Hinduja Group) by offering them Online Reputation Management (ORM) services across various platforms like Google, Bing, Facebook, Instagram, Twitter, LinkedIn and Wikipedia.
- Press Release - In major media outlets like (HT, Live Mint, Business Standard, Economic Times etc.) for the purpose of perception management (Negative link suppression/Replacement).
- Removal (404) and de-indexing negative media and 3rd party links from search engines.
Digital Marketing Head
NWD Soft Infrastructure Pvt Ltd
08.2018 - 11.2024
- Team Management - Heading a team of 15 digital marketing experts.
- Digital Marketing - Serving clients, including Brands and high-profile Individuals, by offering them services across various platforms like Google, Facebook, Instagram, Twitter, LinkedIn and Wikipedia.
- Influencer Marketing - Strategize content that aligns with the brand’s values and target audience.
- Track campaign goals achievements like product sales, website traffic, or brand awareness.
- Perception Management - Conduct situation analysis for Brands across various online channels and strategize to build desired public sentiment.
- Media Releases - Built network with Tier A & B international media outlets for media coverage Crisis Management
- Develop strategies to control the narrative and mitigate potential damage to client’s reputation
- SEO - Improve website’s visibility and rankings in search engine results
Senior Account Manager
Adglobal 360 Pvt Ltd
03.2018 - 07.2018
- As a Senior Account Manager, I was responsible for advising top clients like Jaguar & Land Rover, Maruti Suzuki, Muthoot Finance etc.
- Strategized the media campaigns including App building & promotions for multiple clients with INR 50 Cr Yearly budgets.
- Successfully acquired new business for Adglobal 360 (both new acquisitions & up selling).
Digital Marketing Manager
EFY Group
11.2016 - 02.2018
- Generated leads for international clients like 3M.
- Successfully increased subscriptions & readers (domestic as well as international) for print media.
- Responsible for running Email marketing campaigns on multiple platforms like Mailerlite, Elastic etc.
- Responsible for generating reports & ad uploading using “Double click for publishers”.
- Delivered multichannel campaigns across e-mail, web, mobile, and social media.
Business Process Analyst
Accenture (Onsite @ Google)
04.2016 - 10.2016
- Optimized AdWords accounts of the World-Renowned Companies/Organizations.
- Optimization Techniques Includes: Search & Display CPA Optimization, In-Market Mobile Keyword Expansion with Forecasts, Campaign Re-structuring etc.
- Was responsible for making strategies & recommendations to the client’s Adwords accounts for improving their ROI.
Digital Marketing Executive
aReputation
01.2015 - 04.2016
- Worked upon multiple strategies for SEO, SMM and negative link suppression.
- Translated clients’ goals and objectives into actionable and measurable digital marketing programs.
- Delivered multichannel campaigns across e-mail, web, mobile, and social media.
- Managed Google AdWords campaigns
Software Testing Engineer
QA Infotech Pvt Ltd
07.2014 - 01.2015
- Adobe InDesign, Photoshop and Illustrator project
Process Associate
Genpact India
12.2012 - 06.2014
- British Gas – Centrica project
Education
10th & 12th -
Bal Bharati Public School
MBA - Marketing
LPU University
04-2015
B-Tech - Electronics & Communication
HMRITM, IP University
08-2012
Skills
Analytics
Communication
Strategic thinking
Client Servicing
Project Management
Teamwork
Social Media Marketing
SEO Content Creation
Monitor Disinformation Campaigns
Influencer Marketing
Sentiment Analysis
Brand Building
Online Reputation Management
Delegation
Flexibility
Adaptability
Decision Making
PR & Advisory
Operations management
Performance monitoring
Certification
Google Analytics for Beginners
Timeline
Operations Manager (Digital)
Talsecure Systems Pvt Ltd
11.2024 - Current
Digital Marketing Head
NWD Soft Infrastructure Pvt Ltd
08.2018 - 11.2024
Senior Account Manager
Adglobal 360 Pvt Ltd
03.2018 - 07.2018
Digital Marketing Manager
EFY Group
11.2016 - 02.2018
Business Process Analyst
Accenture (Onsite @ Google)
04.2016 - 10.2016
Digital Marketing Executive
aReputation
01.2015 - 04.2016
Software Testing Engineer
QA Infotech Pvt Ltd
07.2014 - 01.2015
Process Associate
Genpact India
12.2012 - 06.2014
10th & 12th -
Bal Bharati Public School
MBA - Marketing
LPU University
B-Tech - Electronics & Communication
HMRITM, IP University