ANKUR AGRAWAL
Gurgaon
Summary
Dedicated RSDTM skilled in Sales Development & Trade Marketing. Successfully led brand promotion projects, boosting brand visibility & customer engagement. Seeking challenging assignments in the areas of Sales Development/Sales Capability & Trade Marketing. Having over 15+ Years of experience in relationship management & sales in FMCG Industry.
MBA in International Marketing & International Management from University of Wales, Cardiff (United Kingdom). A proactive planner with dexterity in identifying and adopting emerging trends to achieve organizational objectives. An individual with good communication, relationship management and analytical skills.
Overview
16
16
years of professional experience
Work History
Regional Sales Development & Trade Marketing Manager – North
RSH GLOBAL PVT. LTD.
New Delhi
04.2024 - Current
- Company Overview: Joy Personal Care
- Develop and implement trade marketing strategies aligned with overall brand and sales objectives
- Analyze market trends and consumer behavior to guide trade initiatives
- Work closely with the sales team to design and execute in-store promotional plans
- Develop clear and actionable sales tools (POSM, digital tools) to support trade initiatives
- Negotiate with retail partners on promotional opportunities and in-store activities
- Develop & Execute Channel Programs for specific Channels – Beauty Advisors, Wholesale, Chemist, Cosmetic, Self-Service, etc
- To leverage relationship & drive business opportunity
- Ownership of Trade Engagement Programs at regional level to build the better relationship and leveraging it for the business
- Responsible for the urban visibility program for flawless execution through dedicated merchandisers
- Region custodian for all Marketing Initiatives in the Region viz
- New product Launches, Marketing Activation Programs
- Conduct regular competitor and market analysis to identify trends and opportunities
- Monitor retail performance and adapt trade marketing strategies to achieve growth targets
- Track ROI of trade marketing programs and adjust based on performance insights
- Manage trade marketing budgets, ensuring efficient allocation of resources
- Track spending and ensure activities are executed within the budget and meet ROI expectations
- Create schemes, monthly/weekly drives/initiatives and monitor their efficiencies
- Lead the implementation of the Urban GTM as per agreed Blueprint in the North Zone
- Lead the Sales Capability agenda across levels in the sales team
- Own the Reward & Recognition Programs for the Sales Team
- Ensure the efficacy of the Sales Force Automation solutions including Distributor Software, Handheld terminals for frontline sales force etc
- In both Urban & Rural markets
- Drive initiatives which enhance sales process & efficiency parameters to the next level - TLSD, SC vs TC, Productivity, MSL, ECO, etc
- New outlet opening tracking on the Zonal level
- Top town performance analysis
- Keep track of best-in-class trends in the S&D Ecosystem in GTM, Sales Capability & make appropriate action plans
- Play a pivotal role at the region and also supports the Zonal Head in driving the sales objectives for the region
- Joy Personal Care
Area Sales Manager
RSH GLOBAL PVT. LTD.
New Delhi
12.2020 - 03.2024
- Company Overview: Joy Personal Care
- Forecasting sales in the area on a monthly and quarterly basis
- Assigning sales targets to TSOs and monitoring them
- Efficient utilization of man days through monitoring of PJP & DSR for field staff
- Effective execution of Go To Market strategy
- Effective rollout of schemes
- Managing the sales team by communicating clear job expectations, mentoring, monitoring & evaluating performance
- Planning & tracking new product launches and sales promotion activities
- Conducting market & beat wise analysis and executing an action plan to improve sales
- Responsible for managing, training & mentoring sales officers and TSIs on the execution of sales strategies
- Responsible for expansion of distribution network and monitoring retailing & merchandising activities within the assigned area
- Responsible for administrative activities like claim settlements
- Handling C&FA and monitoring stock and billing
- Plan and execute sales meetings to help provide feedback and sales insights
- Joy Personal Care
Area Sales Manager
LOTTE INDIA CORPORATION LTD.
New Delhi
12.2019 - 12.2020
- Managing, training and motivating existing sales team to drive revenue growth
- Develop and manage efficient distribution networks for sales
- Develop efficient and creative sales and marketing strategies for the assigned area and target setting for the sales officers
- Collecting customer and market feedback and reporting the same to the organisation
- Monitoring sales team performance, analysing sales data, periodical forecasting and reporting to zonal head
- Communicate actively with sales teams in a given area to help foster a team environment
- Plan and execute sales meetings to help provide feedback and sales insights
- Conduct market research to understand competitors and market trends
- Provide innovative ideas and suggestions to improve the market presence
- Appreciate the contributions and accomplishments of sales employees through proper rewarding mechanism
Area Sales Executive
GODREJ CONSUMER PRODUCTS LTD.
New Delhi
07.2015 - 12.2019
- Conducting review meetings on month to month basis
- Build a bridge through proper communication of schemes, branding Initiatives & promotional activities to sales team
- To monitor the performance of a sales team by following a regular tracking system & continuously motivate & drive them for overall growth
- Penetrating the products range at distribution points & also into the market through sales team to achieve sales target in the term of primary as well as secondary
- Check, verify & ensure timely submission of all dealer claims
- Ensure stock keeping norms are adhered to
- Ensure timely receipt of payments and maintain optimum market outstanding
- Ranked No2 in all India on achieving NPL Target (No.1 Nature Soft) (Nov – Dec 2015)
- Achievement of successful launch for back to back New Products within the gap of month or two
- Achieved most of the initiatives run by Region (RSDM, RTMM) & Brands team
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED (HUL)
Sikar
10.2012 - 07.2015
- Managing activities for Stockiest & Retailers at the assigned region successfully
- Handled a team of 6 RSSMs, 6 Sales promoters and 4 merchandisers
- Developing RSSMs, to deliver better results
- Focus on category wise sales like Detergents, Personal Products & Foods & Beverages
- Achieving sales targets through personal selling (visiting market) and driving RS system
- Negotiating with the RS (Redistribution Stockist) and develop his people on managing customers to obtain more business
- Monitor systematically the performance of the RS and RS's sales team and take corrective action (infrastructure gaps)
- Managed RS infrastructure (ROI, Coverage, Delivery Units, Godown Management, and Credit in Mkt etc.)
- Consistently delivered more than 100% of the Targets in the Assigned Territory
- Territory growth, expansion within 6 months of joining based on steady performance
- Appointment of 2 distributors
Sales Officer
SHAKTIBHOG FOODS LTD.
New Delhi
08.2009 - 10.2012
Education
MBA - International Marketing, International Management
University of Wales
Cardiff, United KingdomBachelors -
C.C.S University
12th -
CBSE Board
10th -
CBSE Board
Skills
- Sales & Marketing
- Business Development
- Strategy Formulation
- Market Analysis
- Competitor Analysis
- Sales Growth
- Sales Initiatives
- Team Management
- Performance Monitoring
- Process Operations Efficiency
- Shopper marketing
- Budget management
Languages
- English
- Hindi
Personal Information
- Date of Birth: 08/07/85
- Marital Status: Married
Timeline
Regional Sales Development & Trade Marketing Manager – North
RSH GLOBAL PVT. LTD.
04.2024 - Current
Area Sales Manager
RSH GLOBAL PVT. LTD.
12.2020 - 03.2024
Area Sales Manager
LOTTE INDIA CORPORATION LTD.
12.2019 - 12.2020
Area Sales Executive
GODREJ CONSUMER PRODUCTS LTD.
07.2015 - 12.2019
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED (HUL)
10.2012 - 07.2015
Sales Officer
SHAKTIBHOG FOODS LTD.
08.2009 - 10.2012
MBA - International Marketing, International Management
University of Wales
Bachelors -
C.C.S University
12th -
CBSE Board
10th -
CBSE Board
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