Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
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Ankur Awasthi

Ankur Awasthi

Noida

Summary

MARKETING MANAGER WITH 12+ YEARS OF EXPERTISE IN Trade / Retail MarketingBrand ManagementProduct Lifecycle ManagementMarketing StrategyCreative & Art DirectionsMarket Mapping & SegmentationProduct PositioningNew Product LaunchPrint & Web Content Development Lead GenerationVendor ManagementCost Reduction Loyalty ProgramDigital MarketingEvent Management

Overview

15
15
years of professional experience

Work History

Marketing Manager

Swasth Aahar Private. Limited
05.2018 - Current
  • Company Overview: Patanjali foods Limited is an Indian consumer goods company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi the company manufactures ayurvedic products.
  • Successfully working with Sales team in development and implementation of new innovative marketing strategy for North and west India in an extremely competitive environment with 38% Growth LY as against 2019 (Pre-Covid) – Maintained Patanjali atta noodles No. 1 position and biscuits category, also launched Patanjali Divya Jal, namkeen and juices.
  • Product Launch: Launched products Patanjali Divya Jal, Atta Noodles, Frozen Vegetables, French Fries, Juices and Hi Kick Candies for Pan India.
  • Market Strategies and Management: To monitoring the SKUs and work for required creative’s changes (Packaging, Strategies, Brand Communication) to better performance and profitable.
  • Media Planning: ATL, BTL, PR, MICE, CRM and Digital Planning of media for several products.
  • Categories Management: Along with beverages manages the Categories of “Biscuits and Confectionery” Atta Noodles, Oats and Cereals, Namkeen and beverages water and juices for consumers & retailers engagement program to earn the better metrics and integration for brand.
  • Events and Activation: Product Training, Sales training programs, Competitive Research, Branding Action Plan, Brand Equity, Marketing Integration and interactive marketing for better visibility, viability and brand positioning.
  • Conducted more than 1436 meets for dealers / retailers and mechanics at local level last year along with 6 Grand product launch.
  • 4600+ Signages installed across north in less than 1.5 years to increase brand loyalty & visibility.
  • Wet sampling activation across India along with general trade and modern trade store.
  • Responsible for Agency/ Vendor management for all Atl / BTL and online activities including preparing annual marketing calendar and keeping a track on ROI.
  • Build category wise data base based of existing distributors, retailers and target retailers and monthly review with the sales team on new account opening. 8k+ New account opened last year with 30k+ channel partners active as on date.
  • Regular market visits to ensure consistency of brand identity along with keep a check on all support functions including Service / logistics / Product quality Vs claim ratio, Scheme communication with retailers are in line.
  • Heading Mechanic scheme for retailers with enrollment of 22k mechanics Pan India as on date.
  • Conducted third party surveys to better pinpoint potential markets for products in the retail sector.
  • Procurement of POPs like Posters, catalogue, keychains / T-Shirt/ caps / notepads/ letter heads/ visiting cards/ standees / Canopy/ umbrella.
  • Development of SOP for most of the marketing initiative along with creating PPTs for New product launch & meets.
  • Suggested feedback to Senior Management, that are implement as on date.
  • Change to packaging in order to increase visual appeal and in line with corporate color.
  • Distributor empowerment for service at Tehsil level to streamline service-related complaint.
  • Designing of retailer schemes with time bound to develop urgency.
  • Patanjali foods Limited is an Indian consumer goods company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi the company manufactures ayurvedic products.

Asst. Manager – Marketing Services Group

DENAVE INDIA PVT LTD
Noida
10.2015 - 12.2017
  • Company Overview: Denave is a leading Indian MNC IT company, specializing in FMCG products launch and free sampling promotional campaign, Apparel store launch & brand awareness promotional campaign and retail store launch.
  • Facilitating One-to-One interaction with the Marketing Team & Clients, developing ideas of BTL promotions and events.
  • Actively involved in managing new product launches, press conferences, road shows, in shops, mystery shoppers, school contact program, college activation and etc.
  • Coordinating with the team and help them in achieving the business target.
  • Responsible for manpower planning for front line operations.
  • Vast exposure to planning & implementing brand building promotional activities through various media like Consumer contact program, Van promotions, Road shows, Signage, In shop activities, College activities, Shop Tie-ups, Corporate Tie-ups, Merchandising, Any kind of BTL.
  • Denave is a leading Indian MNC IT company, specializing in FMCG products launch and free sampling promotional campaign, Apparel store launch & brand awareness promotional campaign and retail store launch.

Sr. Executive – Brand Marketing

OSIM INDIA
09.2012 - 09.2015
  • Company Overview: OSIM is a leading international brand from Singapore specializing in healthy lifestyle products. OSIM is Asia's No.1 in Health and Lifestyle product.
  • Planned, executed and established new product launch involving media, marketing, internet & events.
  • Directed and developed Quarterly & Annual marketing plans and strategies as per marketing calendar.
  • Spearheaded all planning activities from concept to execution for new product launch.
  • Tie up with Architects and Interior designers by running online and offline campaigns.
  • Handled all event budgeting, ensuring top quality while consistently coming in under budget.
  • Created, implemented & managed customer activation campaign & loyalty program tracking ROI & retention.
  • Developed and activated successful social/new media campaigns with Facebook, Twitter, LinkedIn and blogs.
  • Development of creatives to delivery of Marketing POPs for national marketing campaigns.
  • Effectively purchased print, radio & outdoor media buys at 28% larger inventory with a 30% reduction in cost.
  • In-store branding of all OSIM stores PAN INDIA and Store merchandising for better visibility.
  • Conduct rate and contract negotiations for the Space in Mall on Lease.
  • Spearheaded lead generation team involving telemarketing, direct mailers, e-mailers and SMS campaign.
  • OSIM is a leading international brand from Singapore specializing in healthy lifestyle products. OSIM is Asia's No.1 in Health and Lifestyle product.

Operation Executive

Infinity Advertising Services Pvt. Ltd.
New Delhi
10.2010 - 06.2011
  • Handling Road show, Events & Exhibitions of John Deere Tractors & Sonalika Tractors in Maharashtra & Karnataka.

Education

Diploma - Digital marketing

Google
01.2020

Professional Certificate - Marketing Management

IIM Kozhikode
06-2019

MBA - marketing and operations management

Rabindra Tagore University
01-2014

Graduate -

CSJM Kanpur University
01-2009

Intermediate -

UP Board
01-2006

High School -

UP Board
01-2004

Skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Photoshop
  • SEO
  • SEM
  • Mobile Marketing
  • Google Analytics
  • Email Marketing
  • Social Media Campaign
  • Marketing strategy
  • Product launch
  • Brand management
  • Media planning
  • ROI analysis
  • Market research

Websites

Personal Information

  • Father's Name: Mr. S.D. Awasthi
  • Date of Birth: 05/20/90
  • Gender: Male
  • Nationality: Indian

Timeline

Marketing Manager

Swasth Aahar Private. Limited
05.2018 - Current

Asst. Manager – Marketing Services Group

DENAVE INDIA PVT LTD
10.2015 - 12.2017

Sr. Executive – Brand Marketing

OSIM INDIA
09.2012 - 09.2015

Operation Executive

Infinity Advertising Services Pvt. Ltd.
10.2010 - 06.2011

Diploma - Digital marketing

Google

Professional Certificate - Marketing Management

IIM Kozhikode

MBA - marketing and operations management

Rabindra Tagore University

Graduate -

CSJM Kanpur University

Intermediate -

UP Board

High School -

UP Board

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