Ankur Gupta

My Ad ops journey has started in 2019 till now

• Ad operation management
• Handling ad operations for Patrika.com, Catchnews.com and dailynews360.com.
• Managing ad-sense and ad-exchange revenue of all sites.
• Identifying new opportunity areas and assisting the sales team to tap clients.
• Interaction and cross functional collaboration with various departments like
• Technology, Finance, Product, Sales team to ensure smooth running of the process.
• Interaction with various global clients to monetize international inventory effectively.
• Taking decisions on acceptance and rejection of a deal depending on CPM and banner content.
• Interaction with client when sales team is not able to understand the client’s requirements like action tracking etc.
• Assisting the billing team in getting all the campaigns billed properly.
• Ensuring that the functionality or content of any banner is not deteriorating the user experience of the site.

Digital Marketing Responsibility

• Media Partnership proposals & tie ups with News aggragators as well as small media houses.
• Traffic Enhancement
• Website Redesigning Recommendation
• Landing Page optimization
• ORM (Online Reputation management)
• Facebook paid campaign.
• Plan, develop and implement SEO Strategies for various search Engines.
• Create detailed SEO and SMO recommendations for assigned sites.
• Research, Analyze and Monitor: SEO and SMO Campaigns, keywords,
• trends, competitive environment and new technologies.
• Train teams on SEO processes and principles.
• Good understanding of marketing strategies and social media marketing.
• Strong analytical skills and ability to draw conclusions and determine strategies based on data.
• Possess good interpersonal, communication and organizational skills to effectively communicate SEO projects and to work with cross-functional staff.

• Plan, develop and implement SEO Strategies for various search Engines.
• Create detailed SEO and SMO recommendations for assigned sites.
• Research, Analyze and Monitor: SEO and SMO Campaigns, keywords, market trends, competitive environment and new technologies.
• Lead generation and product sales.
• Train teams on SEO processes and principles.
• Good understanding of marketing strategies and social media marketing.
• Strong analytical skills and ability to draw conclusions and determine strategies based on data.
• Possess good interpersonal, communication and organizational skills to effectively communicate SEO projects and to work with cross-functional staff.
• Optimized more than 30 websites.

• Generating traffic and leads for clients through search engines, email and social media platforms. Client from different verticals like Apparel store, watches & seasonal business etc..
• Monitor, track and report using different tools.
• Interact with copy writers to optimize landing pages.
• ROI by Campaign, Site, and Category Research and analyze competitor advertising links.
• Analysis of SEO programs and monthly recommendations.
• Management of Linking Campaigns.
• Management of Blog Marketing programs.
• Back link strategy and implementation.
• Stay up to date on the latest industry developments.
• I have optimized nearly 7 websites.

• Lead generation & Product sales
• Develop link building strategies including directories, blogs, articles, bookmarking and social media.
• Make On Page and off page SEO Recommendations.
• Increase visitor of website and monitoring Google analytics reports
• Create Promotional Content recommendation & Analysis.
• I have optimized more than 64 websites