ANKUR GUPTA
Mumbai
Summary
Accomplished and goal-oriented professional with 14 years of experience in end-user computing and mobility. Proficient in driving business expansion, increasing market penetration, and fostering strong partnerships with customers and vendors. Experienced in implementing revenue-boosting strategies, cross functional collaboration, leading high-performing teams, scaling distribution networks, and driving GTM strategies. Committed to driving excellence and innovation in emerging technological advancements, with a focus on AI PCs and minimizing technology friction for seamless user adoption.
Overview
14
14
years of professional experience
Work History
Senior Partner Devlopment Manager
Microsoft
11.2024 - Current
- Spearheaded partner engagement strategies for the Microsoft Surface business in India, driving growth across Enterprise, SMCC, and SMB segments to achieve and exceed budgeted targets.
- Actively involved in product planning, demand forecasting, and supply chain management through weekly huddles to ensure alignment across stakeholders and smooth business operations.
- Collaborated with cross-functional teams as a key member of the Promo Council, developing and executing strategies that ensured the success of Microsoft Surface in the region.
- Led the rhythm of business with partners, creating impactful business plans and fostering collaboration to identify and capitalize on new opportunities, driving market awareness and sales.
- Delivered consistent results by developing strategies that elevated partner performance and supported the overall success of Microsoft Surface within the Indian market.
- Key Roles and responsibilities
- Identifying & Onboarding New Partners – Establishing strategic partnerships to drive business expansion and market penetration.
- Scaling Existing Partnerships – Strengthening and optimizing relationships with current partners to enhance collaboration and revenue growth.
- Strategic Growth Leadership – Providing guidance and support to foster partner development and long-term success.
- Business Planning & Execution – Crafting and implementing comprehensive business plans to align with market trends and company objectives
- Driving AI PC & Co-Pilot PC Initiatives – Leading the adoption and market expansion of AI-powered PCs and Co-Pilot PCs to enhance productivity, innovation, and user experience.
Product Manager
Redington Middle East LLC
08.2023 - 10.2024
- Managing the MEA region to drive revenue growth and increase market share for the organization
- Strategic partnerships and collaborations with key customers to drive business growth and enable proactive planning
- Identify potential partners that align with the company's strategic goals and onboard new partners by providing them with the necessary resources, training, and support
- Cross-functional Collaboration, work closely with internal teams such as sales, marketing, product development, and legal to support partner activities
- Event planning and participation, organize and participate in events, webinars, and conferences to promote partnerships and showcase joint offerings
Group Product Manager
Redington Limited
04.2021 - 07.2023
- Lead a dynamic sales team and manage business operations for the Computing and Mobility Product Solutions Group nationally
- Develop and execute strategic plans to achieve sales targets, drive revenue growth, and expand market share for Apple products
- Identify new business and growth opportunities to enhance the footprint across the country
- Relationship Management, build and nurture strong relationships with existing partners and act as the primary point of contact for partners, ensuring open communication and addressing any issues or concerns
- Engage in extensive travel to gather market insights, identify challenges, and uncover business opportunities
- Conduct competitor analysis to identify market trends, seasonal patterns, and potential customer segments
- Collaborate with vendors, distributors, and channel partners to optimize product availability and enhance market penetration
- Implement effective sales strategies, including promotions, pricing adjustments, and incentive programs, to drive product sales and meet or exceed revenue goals
- Monitor sales performance, analyze data, and provide regular reports to senior management, identifying areas for improvement and implementing corrective measures
- Build and maintain strong relationships with key stakeholders, including clients, vendors, and internal teams, to ensure customer satisfaction and drive business growth
- Built key relationships with retailers under DPP program resulting in 18% sales volume increase in year 2023.
- Executed comprehensive product forecasting and sales plans that consistently achieved targets for increased revenue.
Business Manager
Redington India
04.2018 - 03.2021
- Supervise day-to-day operations, ensuring efficient workflow and adherence to company policies and coordinate with different departments to streamline processes and improve operational efficiency
- Financial Management, prepare and manage budgets, forecasts, and financial reports
- Collaborated with the sales team to achieve sales targets and deliver exceptional customer service
- Strategic Planning and Alignment, collaborate with partners to develop joint business plans and strategies
- Developed and sustained strong relationships with key customers, proactively addressing and resolving any issues or concerns to ensure customer satisfaction
Cluster Sales Manager
Redington Limited
04.2015 - 03.2018
- Manage key Apple Premium Reseller 'APR' partners and regional distributors to fulfill Apple's business objectives and drive market growth
- Formulate and implement sales strategies to achieve revenue targets across multiple locations within the cluster
- Planned and conducted retail visits with vendors to assess business health and ensure proper product alignment and merchandising strategies
- Consistently met or exceeded sales targets by strategically managing a diverse portfolio of accounts
- Maintained and communicated the sales funnel with the procurement team to ensure effective execution and alignment of supply chain operations
Key Account Manager
Redington Limited
06.2011 - 03.2015
- Manage key accounts within the modern trade segment, including leading retail chains such as Reliance, Croma, and Vijay Sales
- Develop and implement strategic account plans to drive revenue growth, increase market share, and meet or exceed sales targets
- Build and maintain strong relationships with key account stakeholders, including category managers, buyers, and decision-makers, to foster collaboration and drive business growth
- Assess client needs and conduct visits to local stores to identify and address operational challenges
- Collaborate with internal teams to ensure seamless execution of orders, timely product delivery, and prompt resolution of issues
- Conduct regular business reviews with key accounts, offering insights and recommendations for growth and improvement
- Prepare and present sales forecasts, performance reports, and business updates to senior management
Education
GMPE -
Indian Institute of Management Lucknow
Lucknow06.2023
Post graduate diploma in Management -
Institute of Management Studies Dehradun
Dehradun05.2011
Bachelor of Commerce -
University of Allahabad
Prayagraj05.2009
Skills
- Partner Development
- Business plan and strategies
- Strategic Planning, scalability
- Event Planning and execution compliantly
- BUsiness and Competitor insights
- Cross-functional Collaboration
- Financial Acumen
- Problem-solving and Conflict Resolution
- Data-driven decision making
- Stakeholder engagement
- Adaptability and Flexibility
Accomplishments
- Established key partnerships with leading large-format retailers in Mumbai, increasing business wallet share by 4x within two years. (Year 2012-2014)
- Successfully managed the premium notebook and tablet business, driving an annual turnover of $300 million.
- Achieved 'Best Business Group' for three consecutive quarters by delivering hightest profitability and revenue for BU. Sustainable growth.(2018-2019)
- Recipient of 2024 Shining star award for end point solution group in Redington UAE.
Passions
Driven by a desire to create impactful and sustainable business strategies.
Timeline
Senior Partner Devlopment Manager
Microsoft
11.2024 - Current
Product Manager
Redington Middle East LLC
08.2023 - 10.2024
Group Product Manager
Redington Limited
04.2021 - 07.2023
Business Manager
Redington India
04.2018 - 03.2021
Cluster Sales Manager
Redington Limited
04.2015 - 03.2018
Key Account Manager
Redington Limited
06.2011 - 03.2015
GMPE -
Indian Institute of Management Lucknow
Post graduate diploma in Management -
Institute of Management Studies Dehradun
Bachelor of Commerce -
University of Allahabad
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