Dimple Shah
Mumbai
Summary
BUSINESS DEVELOPMENT | ADTECH & DIGITAL MEDIA SALES
Results-driven business development leader with extensive experience in Ad-Tech, digital media, programmatic advertising, and ad sales.
Proven track record in driving revenue growth, developing strategic partnerships, and managing key client relationships across FMCG, Auto, BFSI, IT, Travel, eCommerce, Real Estate, and OEM sectors.
Overview
19
19
years of professional experience
Work History
AVP | Anti-Ad Fraud Expert
mFilterIt
Mumbai
01.2022 - Current
- Helping Brand and Performance advertisers win the war against AdFraud
- Lead sales across West India and key national accounts, driving growth in ad fraud detection and brand safety solutions.
- Help brands optimize ad spends by mitigating fraud risks and ensuring brand protection.
- Collaborate with performance advertisers to enhance ad-tech strategies and data-driven decision-making.
West Head- Digital Media Marketing
Zee Digital Publishing
Mumbai
09.2019 - 01.2022
- Lead ad sales across West India for a portfolio of nine websites, including ZEE Live Video formats (pre-rolls, mid-rolls, display, native, and programmatic advertising).
- Managed a high-performing sales team, driving 200% business growth from dormant accounts.
- Establish strong agency relationships (GroupM, OMD, IA, Madison, Isobar), and develop innovative branded content campaigns.
Senior Client Partner
Sony Pictures (Httpool Digital Pvt Ltd)
Mumbai
02.2018 - 09.2019
- Led ad sales for Sony LIV, Outbrain, Quora, ADARA, and Zeotap across West and South India.
- Leading business which contributed over 50% to the company's Quora targets month-on-month.
- Expanded the role to include South India within six months due to outstanding performance.
Sr. Manager, Mobile Ad Sales
VSERV Digital Services Pvt Ltd
Mumbai
07.2015 - 06.2017
- Responsible for mobile ad sales across the West and South regions, with a clear focus on direct advertisers.
- Responsible for 72% of total India brand sales revenue.
- Secured large deals with brands like Shopper's Stop, ACC Cement, HUL, Colgate, Kellogg’s, Lodha, and Tata Motors.
- Achieved an annual revenue of INR 5.5 Cr, and maintained zero outstanding accounts receivable.
Group Manager, Digital Media Marketing
Rediff.com
Mumbai
04.2014 - 07.2015
- Managed advertising and branding revenue for top FMCG and travel clients.
- Opened a new content marketing segment for the company.
- Secured an annual brand deal for Saridon with an innovative concept. Key Accounts Handled: HUL, P&G, Marico.
Sr. Manager, Media Marketing
India Today group
Mumbai
10.2011 - 04.2014
- Grew HUL revenue from INR 3 Cr to 5 Cr in one year.
- Closed a 1.5 Cr annual deal for Pepsodent.
- Organized high-profile events such as “India Today Woman Summit” and “Trusted Brand Awards.”
Event Head, Marketing
Asian Business Exhibition & Conferences
Mumbai
01.2010 - 09.2011
- Conceptualized and managed sponsorships for Times Lifestyle (Times Glamour & Times Glitter).
Sr. Manager, Marketing & Sales
Times of India (Radio Mirchi)
Surat
08.2008 - 01.2010
- Spearheaded media sales, brand partnerships, and marketing campaigns.
- Onboarded a record number of retail clients and maintained brand exclusivity
Relationship Manager
Citi Financial
Pune
03.2006 - 07.2008
- Achieved top sales performance, qualifying for international incentive trips.
- Managed a team of relationship managers to exceed sales targets
Education
MBA - Marketing , Finance & Communication
International School of Business & Media
Pune06-2006
B Com ( Marketing) - Marketing And Accounts
A.I. College
Pune03-2003
High School Diploma -
Shardayatan
Surat03-2000
Skills
CORE SKILLS
- Sales & Brand Strategy
- Digital and Programmatic Advertising
- Brand Partnerships and Client Relations
- Revenue Growth and Account Management
- Negotiation and analytical skills
- Team Leadership and Training
Timeline
AVP | Anti-Ad Fraud Expert
mFilterIt
01.2022 - Current
West Head- Digital Media Marketing
Zee Digital Publishing
09.2019 - 01.2022
Senior Client Partner
Sony Pictures (Httpool Digital Pvt Ltd)
02.2018 - 09.2019
Sr. Manager, Mobile Ad Sales
VSERV Digital Services Pvt Ltd
07.2015 - 06.2017
Group Manager, Digital Media Marketing
Rediff.com
04.2014 - 07.2015
Sr. Manager, Media Marketing
India Today group
10.2011 - 04.2014
Event Head, Marketing
Asian Business Exhibition & Conferences
01.2010 - 09.2011
Sr. Manager, Marketing & Sales
Times of India (Radio Mirchi)
08.2008 - 01.2010
Relationship Manager
Citi Financial
03.2006 - 07.2008
MBA - Marketing , Finance & Communication
International School of Business & Media
B Com ( Marketing) - Marketing And Accounts
A.I. College
High School Diploma -
Shardayatan
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