Ankur Khurana
Zirakpur
Summary
Results-oriented professional with 14 years of experience in Sales and Marketing, focusing on Business Development and Key Account Management. Achieved significant sales growth and improved operational efficiency in the Horeca channel and institutional sales. Expertise in crafting effective sales strategies and managing key accounts to meet organizational objectives. Dedicated to continuous improvement and adapting to evolving market conditions.
Overview
16
16
years of professional experience
Work History
Sr. Regional Manager -North
Nutaste Food & Drink Labs Pvt.LTD (FDL)
Gurgaon
09.2022 - Current
- Established town-wide stockists to strengthen distribution network for HoReCa sector.
- Recruited and trained personnel to drive business development initiatives.
- Managed key accounts, including military contracts, to maintain exceptional service standards.
- Conducted product development aligned with market trends and customer needs.
- Performed market research on products, competitors, and market dynamics.
- Coordinated with production teams to ensure timely supply and accurate demand forecasts.
- Executed activations for new products based on strategic planning.
- Monitored targets on weekly, monthly, and quarterly basis for top and bottom line management.
Senior Manager Sales & Marketing
Punjab Agro Export Corporation
Chandigarh
08.2020 - 09.2022
- Established super stockists and town-wise stockists for GT, HoReCa, and ECommerce.
- Developed sales SOPs and pricing strategies for entire portfolio (TUR/Margin).
- Managed key accounts including DMRC and Army to enhance relationships.
- Conducted product development aligned with market demands.
- Executed marketing plans and promotional schemes throughout the territory.
- Performed market research on products, competitors, and market share analysis.
- Coordinated regularly with production to ensure consistent supply levels.
- Forecasted annual business plans, reviewing monthly and quarterly for improved top-line and bottom-line management.
Area Sales Manager - North
Continental Coffee Pvt.Ltd
Chandigarh
11.2011 - 08.2020
- Established super stockists and town-wise stockists for GT and Horeca Business in the North.
- Ensured strict adherence to quality standards in customer acquisition and tender submissions.
- Collaborated with group marketing to create campaigns aligned with sales strategy.
- Conducted market research, competitive analysis, and monitored product launches.
- Supervised an on-roll team of 12 TS 1 and 2 TSM.
- Coordinated with depots and production to ensure timely supply and accurate forecasts.
- Maintained sales budget while employing budgetary control techniques.
- Developed and monitored annual business plans on a weekly, monthly, and quarterly basis.
Sale Executive
Hindustan Unilever Ltd. (UFS)
Chandigarh
01.2017 - 10.2018
- Exceeded revenue growth targets through strategic sales initiatives and effective account management with distributors.
- Ensured compliance with quality standards for customer acquisition and contract submissions for Indian Army.
- Managed bid processing while maintaining order levels within CRM database for accurate tracking.
- Provided insights to senior management on market trends and competitor activities.
- Cultivated strong customer relationships by conducting regular meetings to identify sales opportunities.
- Collaborated with Modern Trade retailers to guarantee timely product availability and distribution.
- Supervised team of two TSOs, one Chef, and 18 3P employees to enhance operational efficiency.
- Coordinated with depots, supply chain management, and production teams to ensure timely supply and accurate forecasting.
Territory Sale Officer ( HORECA/MT)
Hindustan Unilever Ltd.
Chandigarh
05.2012 - 12.2016
- Drove primary and secondary sales through 14 distributors in Chandigarh and Himachal Pradesh.
- Generated leads, prospecting, and acquiring channel sales across HORECA and wholesale sectors.
- Retained existing outlets while acquiring new ones, ensuring full product range placement.
- Managed major key clients in OOH channel, including HORECA, institutional sales, and corporate deals.
- Handled tender bids for government contracts, including military and various state departments.
- Launched new projects such as Hot Tea Shops, local eateries, and kiosk operations.
- Oversaw marketing initiatives to enhance brand development and visibility via HTS and LETS.
- Executed daily responsibilities with accuracy and efficiency.
Business Development Office(FS)
Dabur India Ltd
Chandigarh
01.2010 - 05.2012
- Managed redistribution of eight stockists and distributors across Haryana, Chandigarh, and HP.
- Delivered primary and secondary sales within designated territory.
- Maintained overall sales budget while implementing effective budgetary control techniques.
- Retained and expanded existing key accounts through strategic relationship management.
- Generated direct sales leads by prospecting for Out of Home Channel opportunities.
- Oversaw major key clients in Punjab for HORECA, H&E, and travel channels.
- Handled wholesale channel operations alongside HORECA, H&E, and travel channels.
- Expanded geographical reach by appointing new distributors and identifying growth opportunities.
Education
M.B.A. -
Rajasthan University
Rajasthan01.2010
Graduation - Bachelor Of Arts
GCM
Chandigarh, Punjab06-1996
SSC - Arts Education
DA.V College
Malout03-1993
Matric -
GTB Khalsa School
Malout03-1989
Skills
- Market research and analysis
- Business forecasting techniques
- Distribution network optimization
- Sales strategy formulation
Personal Information
- Date of Birth: 05/05/75
- Marital Status: Married
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge.
Profile Snapshot
14, Sales & Marketing, Business Development, Key Account Management, Team Management, Senior Manager Sales & Marketing, Punjab Agro Export Corporation, Handling GT/Horeca channel Sales including HORECA, Institutional sales, corporate sales, Govt. & Private supplies, Tender business., Increased sales through effective planning and management skills., Expertise in Institutional sales, Channel sales, developing sales strategies, handling Brand Activations.
Professional Highlights
- 41uTMte Food & Beverage Pvt. Ltd (FOL), Sales Manager North, 09/01/22, 09/30/22, Setting up the business in terms of town wise stockiest for HoReCa Business., Setting up all the sales SOP., Hiring of manpower for business development in HoReCa., Training of the team., Handling of key accounts (Army).
- Punjab Agro Export Corporation, Senior Manager Sales & Marketing, 08/01/20, 08/31/22, Setting up the business in terms of super stockiest as well as town wise stockiest for GT & Horeca., Selling up all the sales SOP., Hiring of manpower for business development in GT/HoReCa., Handling of key accounts (DMRC/Army).
- Continental Coffee Pvt. Ltd, Area Sales Manager - North, 11/01/11, 08/31/20, Setting up the business in the North in terms of super stockiest as well as town wise stockiest for GT & Horeca Business., Handling 5 super stockiest and 15 stockiest in the territory., Product development as per market requirement.
- Hindustan Unilever Ltd., Sales Executive (Managing HORECA/MT Management), 01/01/17, 10/31/11, Manage accounts and exceed targets related to revenue growth., Develop effective working relationships with customers.
- Hindustan Unilever, Territory Officer (Managing HORECA/IT segment), 05/01/12, 12/31/11, Handled 14 Redistribution SIDCkinVDistribulors of Chandigarh and Himachal Pradesh., Negotiation with existing and new key customers.
- Dalmia India Ltd., Business Development Officer (Managing Food Service segment), 01/01/10, 05/31/12, Handling 8 Redistribution Stockists/Distributors of Haryana, Chandigarh & HP., Delivering Primary and Secondary Targets.
- Fuhrton India, Relationship Officer (Managing Loans Department), 02/01/09, 01/31/10, Achieving and exceeding business goals and targets., Ensure reach in market and deliverance of business volumes.
- HDFC Bank Ltd, THIii I.Nder (Managing Loan Department), 05/01/07, 02/28/08, Penetrate and position the bank's outreach into various semi-urban areas., Manage sales of bank products.
Timeline
Sr. Regional Manager -North
Nutaste Food & Drink Labs Pvt.LTD (FDL)
09.2022 - Current
Senior Manager Sales & Marketing
Punjab Agro Export Corporation
08.2020 - 09.2022
Sale Executive
Hindustan Unilever Ltd. (UFS)
01.2017 - 10.2018
Territory Sale Officer ( HORECA/MT)
Hindustan Unilever Ltd.
05.2012 - 12.2016
Area Sales Manager - North
Continental Coffee Pvt.Ltd
11.2011 - 08.2020
Business Development Office(FS)
Dabur India Ltd
01.2010 - 05.2012
M.B.A. -
Rajasthan University
Graduation - Bachelor Of Arts
GCM
SSC - Arts Education
DA.V College
Matric -
GTB Khalsa School