Ankur Sharma
Lucknow
Summary
- Results-driven Sales and Marketing professional with 7.5 years of experience in FMCG, Apparel, and startup industries. Dedicated to building a successful career by leveraging enthusiasm and energy in a reputable organization. Proven track record of guiding and mentoring sales teams to achieve desired business outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Category Activation Manager
DABUR INDIA LTD
Ghaziabad
12.2023 - Current
- Achieved growth in Topline and Bottomline of Health Supplement category (Category Size- 1000 Cr+)
- Effectively handled the respective portfolio's trade budgets
- Planned trade schemes for Dabur Chyawanprash, Honey, Glucose, and Vedic Tea
- Collaborated with Regional teams to strategize and execute diverse activations, surpassing Primary and Secondary target achievement
- Category performance analysis, both internal and external (Nielsen), and plan actions.
- Planned, executed and monitored NPD launch initiatives from a trade point of view.
- Developed and implemented strategies to enhance loyalty programs for Key Handler
- Collaborated effectively with Brand, Finance, Supply Chain, and Regional teams to achieve business objectives.
Business Development Head
CITY MALL- CMUNITY INNOVATIONS PRIVATE LIMITED
Delhi- UP
12.2021 - 11.2023
- Launching & Expansion of Citymall business in multiple districts of UP & Delhi
- Developed Playbook for launching new cities on strategy front
- Creating and Managing a network of 5,000+ Micro Distributors across the territory.
- Handing on-roll team of 5 City Managers, 8 TLs and 70+ KAMs to drive sales
- Focus on Customer retention, new Customer Acquisition, GMV, ABV, Portfolio management to ensure Business growth across the territory
- Planning and executing various BTL activities to generate leads in the territory.
- Coordinating with Media Agencies to get Press releases done in local print & digital
- Planning & executing marketing campaigns in the city to create brand awareness
- Regular training of sales team to drive business
Sales Manager
INBREW BEVERAGES- MOLSON COORS INDIA
09.2021 - 12.2021
- Handling popular Beer Brands-Thunderbolt, Miller Ace & Highlife across UP & UK
- Managing a team of 3 ASMs, 6 ASEs (on-role) and 10 TSR (off-role) to drive Primary & secondary volumes
Area Business Manager- Peter England
ADITYA BIRLA FASHION RETAIL LIMITED
03.2021 - 08.2021
- Managing 40+ EBOs across the territory, handling on-roll team of 20+ store managers, and 10+ Off-role Store Managers
- Planning new Exclusive stores and on-boarding Franchises for the same
- Driving the Primary, Secondary and Tertiary sales across the territory
- Managing the store launch budget- planning and executing various marketing activities to create buzz for all new store launches in the territory
Area Sales Manager- Peter England
ADITYA BIRLA FASHION RETAIL LIMITED
12.2019 - 02.2021
- Handling Trade business of Peter England brand across UP & Uttarakhand
- Leading a team of 5 DSRs(on Distributor Pay-roll) and 2 warehouses to drive sales across the territory
- Driving Primary & Secondary sales across the territory and on-boarding new Franchise Partners
- Managing Distributor claims and Marketing budget allocated to the territory
- Co-ordinating with IT Team, Finance, Marketing, Supply chain to ensure smooth business flow across the territory
Area Sales Manager- Tropicana
VARUN BEVERAGES LIMITED (PEPSI)
03.2018 - 12.2019
- Handling Premium Category World Renowned Beverage Brands of Pepsico- Tropicana, Gatorade, Lipton Iced Tea and Himalayan water
- Managing 14 Distributors across 16 districts of Central UP
- Leading a team of 4 Customer Executives(On-roll) and 33 PSRs to drive sales
- Planning the Schemes for the market and managing the Territory Budget
- Design & Implement BTL & local sales Promotion scheme( Retail & Distributor)
- Ensuring Route Run, strike rate, Visi Productivity
- AOP & GTM Planning & Implementation
Account Manager
COMPAREX INDIA PRIVATE LIMITED
NCR
03.2017 - 02.2018
- Generating business from existing Accounts and also hunting new accounts for IT services and licensing solutions
- Working with various partners like- Microsoft, Adobe, Symantec, and VMware etc
- To name a few
- Focus on generating business from security solutions, Cloud & On-Premise Products
Education
PGDM - Marketing, Finance, IT
IIM Rohtak
02-2017
B.Tech - Electronics & Instrumentation
IET Lucknow
UP05-2015
Intermediate -
Children College Azamgarh
Azamgarh03-2010
High school -
Children College Azamgarh
Azamgarh03-2008
Skills
- Channel & Distribution Management
- Strategy Planning
- GTM Planning & Execution
- Sales & Marketing
- Marketing Campaigns & PR
- Business Development
- Team management
- BTL Activation
- PnL
- Key account management
- Training and Development
Websites
Internship
Bejobbed Inc (ACH Group), Mumbai, 2 Months, 2016, Market research and new product development
Projects
Magic Bricks: Market Research, To deep dive into the Owner driven real estate market and identify the factors which prevent people from adopting online real estate
The Media Ant: channel Content Creation
Certification
- Greenbelt Six Sigma, Benchmark Six Sigma
- Industrial Training, BSNL Training Provider RRTC Lucknow, 2015
- Industrial Training, Prasar Bharti Doordarshan Kendra Lucknow, 2014
Accomplishments
- Finalist at SOCHA, A social entrepreneurship competition, IIT Kanpur
- Scored air 13 (99.97 Percentile) in CMAT, 2014
- Secured 1st position in Solo-Singing in ENCORE, IET Lucknow
- Won Gold medal in Mathematics in National Talent Search Contest
- Won Gold medal in Science in National Talent Search Contest
Affiliations
- Travelling
- Playing Guitar
Languages
- English
- Hindi
Personal Information
- Total Experience: 7 Years 8 Months
- Date of Birth: 01/07/93
- Nationality: Indian
Timeline
Category Activation Manager
DABUR INDIA LTD
12.2023 - Current
Business Development Head
CITY MALL- CMUNITY INNOVATIONS PRIVATE LIMITED
12.2021 - 11.2023
Sales Manager
INBREW BEVERAGES- MOLSON COORS INDIA
09.2021 - 12.2021
Area Business Manager- Peter England
ADITYA BIRLA FASHION RETAIL LIMITED
03.2021 - 08.2021
Area Sales Manager- Peter England
ADITYA BIRLA FASHION RETAIL LIMITED
12.2019 - 02.2021
Area Sales Manager- Tropicana
VARUN BEVERAGES LIMITED (PEPSI)
03.2018 - 12.2019
Account Manager
COMPAREX INDIA PRIVATE LIMITED
03.2017 - 02.2018
- Greenbelt Six Sigma, Benchmark Six Sigma
- Industrial Training, BSNL Training Provider RRTC Lucknow, 2015
- Industrial Training, Prasar Bharti Doordarshan Kendra Lucknow, 2014
PGDM - Marketing, Finance, IT
IIM Rohtak
B.Tech - Electronics & Instrumentation
IET Lucknow
Intermediate -
Children College Azamgarh
High school -
Children College Azamgarh
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