A professional with diverse work experience spanning over a decade, I am adept at planning and executing Campaigns that help achieve business objectives. Along with strong expertise in using Influencer marketing and social media platforms, my skills include Stakeholder Management, People Management, Marketing Ideation, New Age Strategy & Execution, and Vendor /Agency Management.
Founding member of Clan Connect, a tech-based influencer marketing agency founded in 2019
Develop effective social and influencer marketing strategies for multiple brands across sectors like Technology, Automobile, Gaming, Hospitality and Fashion
Project management and Budgeting
Campaign planning and execution
Identification of the right set of influencers to target the relevant demographics that result in enhanced brand visibility and setting the desired narrative
Content strategy and distribution. Also identification and creation of a line from the brand perspective for podcasts
Developed Clan’s Social Media Handle on IG, and LinkedIn and strategically used them to amplify the latest company developments and showcase key work of the agency. Also worked on boosting visibility through the usage of relevant channels like performance marketing, Paid ads etc
As a founding member set up the team of clan connect by hiring Influencer Marketing specialists & tech resources to manage the initial function of the platform
Currently managing a 3-person team of Designer, Copy and Social Media Exec.
Achievements
Successfully Managed multiple brands like Paytm, Crompton, TARC, Sennheiser, MG Motors, MPL, Mayhem studios Etc
Worked on the Gamers for Dementia alliance campaign with MPL that won the ET brand Equity awards for the best use of social media
Prepared tunnel and 360 plans for EV brands like Abmotoss, Rilox, (Jewelry)Sunareka, (Haircare) Sri Nilmabar Adivasi oil, (Hospitality)Abhiram by Udman hotels to name a few.
Collaborated with Celebs like TaahShah(heeramandi), Neil Nitin Mukesh, In the process of onboarding a Celeb for a jewelry brand
Hired a full-fledged 20-30 people team in the company's expansion in Digital and Influencer marketing wing.
Collaborated with department heads to identify training needs, developed the L&D Function catering from Junior to Leadership level.
Have setup Value 360 Singapore office and hired resources to manage PR and Communications
Handled company's affiliation transition with US firm Lewis into Lewis Value 360
Managed end to end HR function of the group
Accenture Services Pvt Ltd (on Contract – Magna Info)
Fostered positive work environment through comprehensive employee relations program.
Conducted initial phone screenings and interviews, evaluating candidates' qualifications and alignment with company values.
Collaborated with HR to streamline onboarding process, ensuring smooth transition for new hires
Developed and maintained talent pipelines, nurturing relationships with passive candidates for future opportunities.
WNS Global Servicies Pvt Ltd, Gurgaon
Managed end-to-end recruitment processes for multiple verticals, (Tech, Analytics, Pharma, CSR, Travel).
Collaborated with hiring managers to define job requirements, create compelling job descriptions, and establish candidate
job boards, social media, and networking events to attract a diverse pool of qualified candidates.
Conducted comprehensive candidate assessments, interviews, and reference checks to ensure cultural fit and technical competency.
Negotiated and extended job offers, addressing candidate concerns and facilitating smooth onboarding processes.
Facilitated onboarding sessions and
on-the-job training for new hires, bolstering employee job position knowledge and skillset.
World Connect Pvt Ltd
Managed North India ticketing for US and Air NZ
Prepared competition of flight packages of competitive airlines and sold to agent for further selling
Located bottlenecks to streamline existing processes.
Strategic thinking and ability to align brand requirements with marketing goals Social media expertise Influencer relationship management Project management Excellent interpersonal & communication skills Networking Problem-solving Cross-Functional Communication