ANKUR SHARMA - Deputy Vice President - AI & Digital Sales Transfo - Generali Central Life Insurance Co. Ltd.

Summary

Senior business leader with experience in digital sales, AI-led sales transformation, distribution productivity and revenue growth across insurance and BFSI. Leading AI and digital initiatives to improve lead generation, sales conversion, customer acquisition, cost efficiency, sales training and channel productivity. Strong experience in managing digital P&L, business ROI, senior stakeholders, partners and cross-functional teams. Skilled in identifying AI use cases across business value chain, driving adoption, improving sales productivity, measuring business impact and presenting outcomes to CEO, Business Heads, Sales Heads and C-suite stakeholders. Handled multi-roles in career spanning over 23+ years including Marketing, Sales, Strategic Alliances, Partnerships and Project Management.

Overview

12

years of professional experience

1

Certification

Work History

Deputy Vice President - AI & Digital Sales Transfo

Generali Central Life Insurance Co. Ltd.

09.2023 - Current

Leading AI-led Sales Transformation and Digital Sales Enablement to improve revenue, productivity and ease of doing business across all distribution channels.
Driving digital and AI initiatives for Agency, Bancassurance, Direct, Digital, Affinity Partners and Call Centre channels.
Led digital P&L, ROI, revenue growth and business outcomes from new digital and AI-led initiatives.
Measuring productivity, sales attribution, conversion metrics and business impact of digital and AI-led initiatives.
Managing digital business across website, digital partners, affinity partners and call centre, focusing on lead generation, conversion and policy issuance.
Developed and commercialised AI use cases for acquisition, onboarding, selling, issuance, renewals and customer engagement, enhancing overall customer experience.
Building Agentic AI-led sales enablement platforms to support sales teams with better recommendations, faster responses and improved customer conversations.
Implementing Generative AI-led sales training and self-assessment model to create a new way of learning, practice and capability building for sales teams.
Training sales teams on how to use AI in their day-to-day work, helping increase monthly active users to more than 60% of the manpower.
Initiated Voice AI solutions to improve sales productivity, customer conversation quality, meeting outcomes and operational efficiency for sales channels.
Developed an AI humanoid call centre model to improve appointment quality, lead engagement and customer interaction.
Driving cost efficiency across the complete acquisition journey, from lead generation to customer engagement to policy issuance.
Leading business ownership of digital and AI platforms from concept to launch, adoption and measurable business impact.
Working with Technology, Cyber Security, Infrastructure and business teams to launch scalable and secure AI-led business solutions.
Engaged with senior stakeholders, presenting business cases, progress, ROI and impact to CEO, business heads and C-suite leaders to drive strategic alignment.
Managed budgets, vendor contracts, commercial discussions, cost-benefit analysis and total cost of ownership for AI and digital initiatives.
Building the right delivery model through internal teams and external partners to ensure speed, quality and business impact.
Presenting digital applications, AI use cases and business benefits to Sales Heads and senior leaders for alignment and adoption.
Launching internal awareness campaigns, roadshows and training programs to drive usage of AI and digital tools across the sales force.
Training AI models on company data to build a product recommendation engine based on customer needs, protection requirements and risk guardrails.
Built and continuously improving RAG-based knowledge architecture for sales enablement, product understanding, process support and field productivity.

Chief-Sales & Marketing

FG&G Insurtech

12.2020 - 08.2023

Implemented Sales & Marketing framework that drove business expansion and revenue growth for Generali Insurtech venture.
Scaled start-up to first 3 crore revenue in 3rd year through strategic sales, marketing and partnership initiatives.
Led team of digital marketers, direct sales and brand executives to execute annual business plan.
Generali Group Company

Senior Manager – Marketing

Future Retail Ltd

10.2014 - 11.2020

Managed ₹30 Cr marketing budget for Big Bazaar Profit Club, driving marketing initiatives that contributed to customer value of approximately ₹1,500 Cr.
Executed major consumer initiatives for Big Bazaar, including Future Pay Wallet, Payback Card, and T24 Telecom, to acquire new customers, increase repeat footfalls, and enhance customer spending.
Big Bazaar

Education

AI Leadership Program - Business Applications

IIT Kanpur

01-2026

PGMBA -

MET Institute of Management

Mumbai

01-2004

Mass Communications -

St. Xavier’s (XIC)

Mumbai

01-2002

B.Com. -

MDS University

Ajmer, Rajasthan

01-1996

Skills

Digital Sales
AI Leadership
Sales Transformation
Generative AI
Digital Business Management

Lead Generation
Customer Acquisition
Revenue Growth
Distribution Productivity

Certification

Agentic AI and AI Agents for Leaders, 2025
Generative AI Automation, 2025
Digital Marketing Certificate of excellence, Mudra Institute of Communication (MICA)
Leadership Excellence and Advancement Certification (LEAP), Future Group
Basil Tree Assessor Certification, Certified assessor to hire talent for the company.

Languages

English

Hindi

Prompt Engineering

Custom Section

Leadership Award for contribution in strategic partnerships with NBFCs, Top100 NBFCs Summit, 2025-11-01
Emerging Leader Award, 9th BFSI Summit, 2024-06-01, Mumbai
BFSI Innovators Hall of Fame Award, AI Summit, 2024-07-01, Mumbai
Leadership Excellence & Advancement Award & Certification, Future Group, 2018-09-01, Mumbai

Current Role

Leading AI-led Sales Transformation and Digital Sales Enablement, Driving digital and AI initiatives for Agency, Bancassurance, Direct, Digital, Affinity Partners and Call Centre channels., Responsible for Digital P&L, ROI, revenue growth and business outcomes from new digital and AI-led initiatives., Managing digital business from website, digital partners, affinity partners and call centre with focus on lead generation, conversion and policy issuance., Developing and commercializing AI use cases across acquisition, onboarding, selling, issuance, renewals and customer engagement., Building Agentic AI-led sales enablement platforms to support sales teams with better recommendations, faster responses and improved customer conversations., Training AI models on company data to build a product recommendation engine based on customer needs, protection requirements and risk guardrails., Built and continuously improving RAG-based knowledge architecture for sales enablement, product understanding, process support and field productivity., Implemented Generative AI-led sales training and self-assessment model to create a new way of learning, practice and capability building for sales teams., Initiated Voice AI solutions to improve sales productivity, customer conversation quality, meeting outcomes and operational efficiency for sales channels., Working on an AI humanoid call centre model to improve appointment quality, lead engagement and customer interaction., Driving cost efficiency across the complete acquisition journey, from lead generation to customer engagement to policy issuance., Measuring productivity, sales attribution, conversion metrics and business impact of digital and AI-led initiatives., Leading business ownership of digital and AI platforms from concept to launch, adoption and measurable business impact., Working with Technology, Cyber Security, Infrastructure and business teams to launch scalable and secure AI-led business solutions., Managing senior stakeholders and presenting business cases, progress, ROI and impact to CEO, Business Heads and C-suite leaders., Handling budgets, vendor contracts, commercial discussions, cost-benefit analysis and total cost of ownership for AI and digital initiatives., Building the right delivery model through internal teams and external partners to ensure speed, quality and business impact., Presenting digital applications, AI use cases and business benefits to Sales Heads and senior leaders for alignment and adoption., Launching internal awareness campaigns, roadshows and training programs to drive usage of AI and digital tools across the sales force., Training sales teams on how to use AI in their day-to-day work, helping increase monthly active users to more than 60% of the manpower.

Timeline

Deputy Vice President - AI & Digital Sales Transfo

Generali Central Life Insurance Co. Ltd.

09.2023 - Current

Chief-Sales & Marketing

FG&G Insurtech

12.2020 - 08.2023

Senior Manager – Marketing

Future Retail Ltd

10.2014 - 11.2020

AI Leadership Program - Business Applications

IIT Kanpur

PGMBA -

MET Institute of Management

Mass Communications -

St. Xavier’s (XIC)

B.Com. -

MDS University