ANKUSH AGARWAL

Experienced Leader with a deep understanding of all aspect of US $ 50Mn Professional Business in India. Proven track record across spectrum of roles in Sales, Marketing and Business Development.

• Created new business category within the Consumer Durables & IT segment during the C-19 pandemic, with reach of 2500 IT partners and retailers; resulted in sales of over US$ 2Mn within a year.
• Strategized to revive the brand for Tour Sound business segment post pandemic, achieved US$ 1.3 Mn in 1.5 year.
• Accelerated, an annual growth of 70%(approx.) during 2020 and 2021 in Recording and Broadcasting business.

• Initiated and executed a new revenue generation strategy, Extended Warranty Program - ‘HARMAN SMART SHIELD’; resulted in average revenue of US$ 100 K per month

• Led Business Development for HARMAN Enterprise segment, generated a funnel of US$ 40 Mn with average revenues of US$ 200K on monthly basis.

• Construit ‘hospitality’ vertical across multinational and local chains of hotels was helped in achieving US$ 1.5 Mn in new business and US$ 1.1Mn in architectural lighting in 2019.

• Formed and expanded new customer base in India and other markets including Sri Lanka and Nepal.

• Developed specific India market product - 'Mixer Amplifier - Libra' series; achieved annual business of US$ 700K approx.

• Launched brand equity strategy and marketing properties (IP’s) such as ‘HARMAN Live Arena’, ‘Friends of HARMAN’ (FoH) and ‘HARMAN Sambandh’, bringing together partners, professionals and end customers.

• Formulated segment specific marketing/branding campaigns such as ‘A.R. Rahman Press conference’, ‘HARMAN Pragati’ and ‘HARMAN Shristi’.

• Instrumental in attaining new brand positioning as a ‘Professional Solutions Provider’ than a product company.

• Designed & implemented Tier II market penetration strategy for professional range of products.

• Designed, developed and implemented an extensive marketing strategies and campaigns to grew brand Sennheiser for building India business in B2B and B2C Segments
• Formulated and effectuated various marketing campaigns/ product launches (“G3
• Launch”) for professional business
• Conceptualized and implemented the ‘Category Creation’ for ‘Headphones’ and ‘Microphone’.

• Delineated, evolved and executed the comprehensive marketing plans and strategies to lead select products
• Rolled out the new brand ‘HYUNDAI’ - achieved market share of 2 % in Delhi and
• Kolkata markets in 2004-2005
• (Source ORG MARG- 2006)
• Inscribe the entire business process for the implementation of My Sap 2004.

• Sale & Marketing, plan and strategies were designed, developed and implemented for
• Residential Water Purification business in India
• Achieved sales turnover of US $500K in the first year of launch operations through a channel network of 125 dealers across entire North India
• Explicated based on Market research, a new product “Power shower” as an innovative concept.

• Appointed a diverse channel for B2C and signed strategic partnerships with B2B segments;
• Achieved 120% of annual plan for Northern region
• Induced business segments with government |corporate | religious institution like ‘Mausam Vibhag’ (Metrological Department), Sahara India and Puttaparthi Sai Baba
• A new business was initiated for customized/exclusive World Space Receiver for network marketing company like ‘Modicare’.

• Executed Sales plan through market mapping and penetration for CE|HA range
• Generated monthly average of 750 CTV sets (against average of 250 CTV sets) with 125 channel partners (against 25 partners) for PEPSU territory (Greater Punjab Area) in