Ankush Bag

• Managed 20+ real estate accounts across India, driving lead generation and ROI through performance marketing.
• Handled ₹3 Cr+ ad budget across Google, Meta, and Taboola; led cross-platform campaign execution.
• Built influencer partnerships, and ensured strong brand visibility online.
• Maintained end-to-end client communication, and project satisfaction.
• Oversaw vendors, ensured timely, high-quality content delivery.
• Advised clients on custom tech and marketing solutions.
• Set best practices for Google and Bing Ads; monitored analytics for optimization.
• Trained junior staff, and aligned internal teams for efficient delivery.
• Delivered detailed performance reports, and integrated emerging tools.

• Led a 15-member cross-functional team (BD, SEO, content, design) to drive full-funnel marketing strategies.
• Delivered over 20,000 leads and more than 500 student admissions in 2 years, boosting conversions by 30%.
• Executed ATL/BTL campaigns (print, outdoor, school workshops) to enhance brand visibility.
• Used AI tools for audience targeting, campaign optimization, and analytics.
• Scaled YouTube from 5K to 50K subscribers, and increased engagement by 150%.
• Launched SPL and MTSE campaigns, improving brand recall by 40%.
• Generated 10,000+ offline leads through innovative outreach.
• Achieved a 35% higher ROI and 50% more engagement via omnichannel marketing.
• Improved team efficiency by 20% with structured workflows and training.
• Built an omnichannel ecosystem, enhancing campaign performance by 40%.
• Managed social media, SEO, and email campaigns to strengthen digital presence.
• Mentored junior staff to foster professional growth and strategically aligned marketing campaigns with business objectives.

• Led multichannel strategies across Amazon, Meta, Google, and programmatic platforms, boosting traffic and conversions.
• Executed product launches via email, SMS, influencer marketing, and paid media for Protegent, achieving strong ACOS and sales growth.
• Created high-converting listings and coordinated content (videos, visuals, A+ content) for engagement and visibility.
• Managed B2B lead generation using LinkedIn Ads, Apollo, Lusha, SalesQL, ZoomInfo, and Clearbit; targeted OEMs, CISOs, and CTOs.
• Executed campaigns as a Jr. Account Manager: Microsoft: 1,000+ leads, 6,000+ webinar views (anti-piracy).
  Primebook: 1,200+ leads for a Shark Tank-featured product.
  HeroVired: 40%+ sales growth via SEO, ads, and brand campaigns.
• Onboarded over 20,000 partners to IndiaIT360 in the first year with a cross-functional team.
• Proficient in Google Ads, GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, HubSpot, WebEngage, MoEngage, Hotjar, Mailchimp, Hootsuite, Integrately, and Zapier.
• Delivered campaign insights and spend reports to guide strategic planning.

(Horticulture & Lifestyle | ₹30L/Month Revenue)

• Led full-funnel marketing across Amazon, Shopify, Flipkart & social, driving 120% D2C growth and 30% Amazon sales uplift on ₹5L ad spend.
• Executed GTM strategies via email, SMS, influencer & giveaway campaigns; built affiliate networks, growing reach by 45%+.
• Boosted organic traffic by 60%, with top-10 Google rankings for keywords like 'silicon moulds.'
• Scaled Instagram from 2K to 8K+, driving over 50% engagement growth via UGC and community storytelling.
• Delivered ₹2L in revenue in 4 months for Unlimited Greens through performance-based and organic marketing.
• Managed SEO, paid media, logistics (99% Shiprocket fulfillment), and creative ops for 10+ brands.
• Tools: Meta Ads, Google Ads, GA4, Search Console, SEMrush, Shiprocket, Mailchimp, and Hootsuite.