Ankush Gaur

• Supported high-growth brands like Country Delight, Punjabi Adda, and Lawyer Advisor as a Meta Ads specialist, delivering custom ad strategies, full-funnel campaign planning, and ongoing creative consultation.
• Acted as a strategic extension of Meta’s internal team—auditing ad accounts, identifying bottlenecks, and driving measurable performance improvements across industries (FMCG, fashion, legal).
• Provided direct creative feedback and structure guidance that led to 35% average improvement in CTR and 28% lower CPA across supported campaigns.
• Helped Country Delight scale retargeting with catalog sales and audience segmentation, achieving 5.4× ROAS on monthly spend exceeding ₹10L.
• For Punjabi Adda, optimized dynamic creatives and Reel placements, resulting in 40% boost in engagement and 2.3× higher conversion rate vs. prior campaigns.
• With Lawyer Advisor, built high-converting lead-gen funnels using Lead Form + Landing Page combos, cutting CPL by 41% and increasing form submissions 2.6×.
• Ran advanced testing matrices on hooks, CTAs, and creative types (UGC, motion, carousel) to maintain ad fatigue below 12% and continuously lift campaign relevance.
• Collaborated with client-side marketers to align campaign goals, brand voice, and conversion paths—ensuring full-funnel continuity from ad click to conversion.
• Gained deep expertise in Meta’s policy, creative best practices, catalog setups, and attribution models, helping clients navigate compliance while scaling efficiently.

Pelican Wire - Custom Wires & Cables (B2B)

• Led high-intent Google Search and LinkedIn Ads campaigns focused on generating qualified B2B leads from sectors like aerospace, medical, and industrial manufacturing.
• Achieved a 47% increase in MQLs (Marketing Qualified Leads) in under 6 months while reducing CPL by 31% through keyword segmentation, audience exclusions, and optimized bidding strategies.
• Structured targeted LinkedIn Sponsored Content & InMail campaigns using industry, job title, and company size filters—resulting in a 3.4% CTR and 24% higher lead-to-conversion ratio.

Klean Kanvas Beautyz (UAE) - Skincare & Haircare (E-Commerce)

• Led full-funnel Meta Ads campaigns (Facebook & Instagram) targeting skincare-conscious audiences across UAE, Saudi Arabia, and Qatar—delivering a 5.2× average ROAS on monthly ad spend.
• Launched and optimized multiple campaign types including Conversion, Catalog Sales, Reels Engagement, and Retargeting, tailored to product drops, bundle offers, and seasonal spikes.
• Collaborated on UGC-style video scripts, influencer onboarding, and reel storyboard planning, driving a 38% increase in ad engagement and a 24% boost in add-to-cart rate.
• Implemented A/B testing of hooks, CTAs, and thumbnails—improving CTR by 29% and reducing cost-per-click by 34%.

Jupiter Bounce Inflatable Rentals (USA) - Local Service, Seasonal

• Managed and scaled Meta (Facebook & Instagram) and Google Ads campaigns to drive high-intent traffic to JupiterBounce’s booking website, resulting in a 44% increase in website visits within 3 months.
• Executed campaign types including Traffic, Local Awareness, and Retargeting (Meta) and Search, Display, and Performance Max (Google) tailored around seasonal peaks like spring breaks, school events, and holidays.
• Strategically built geo-targeted ad sets and interest-based segments to reach families and schools—cutting cost-per-click by 36% and boosting CTR by 27% across both platforms.
• Designed and tested multiple UGC and motion-graphic ad creatives, improving relevance score and delivering a 5.1× ROAS during high-conversion periods.

• Handled Google Ads accounts, achieving an average ROAS of 4.6× across lead gen and e-commerce campaigns.
• Developed and optimized search, display, and Performance Max campaigns, resulting in a 35% increase in qualified leads and a 27% reduction in CPA.
• Conducted extensive keyword research and audience segmentation, boosting CTR by 24% through precise targeting and compelling ad copy.
• Utilized Google Ads Editor, GA4 to analyze campaign data and produce monthly performance reports with actionable insights.
• Collaborated on high-converting landing pages and responsive ad designs, lifting conversion rates by 18%.
• Reduced wasted spend by 22% using negative keyword mapping, bid adjustments, and device-level optimizations.
• Maintained long-term client satisfaction and retention by consistently exceeding campaign KPIs and providing proactive communication.