
Expert Adobe Campaign Classic (ACC) Developer with 4+ years of experience developing high-scale marketing automation solutions. Proven specialist in designing complex targeting/extraction workflows, real-time integrations, proposition generation across B2B and B2C domains. Skilled at ensuring platform reliability through server patching, environment management (Prod/QA/Dev), and deliverability optimization, with a strong track record of translating business requirements into scalable technical architectures and providing direct client advisory.
• Experienced Adobe Campaign Classic Developer with strong expertise in designing, developing, and supporting end-to-end marketing automation solutions for email and cross-channel campaigns.
• Proven hands-on experience in Adobe Campaign Classic (ACC), including workflow creation and scheduling of batch and real-time campaigns.
• Skilled in developing complex workflows, custom data schemas and advanced targeting logic to support personalized, data-driven campaigns.
• Extensive experience in creating and managing email deliveries, data Schemas and web applications within Adobe Campaign.
• Strong proficiency in SQL, JavaScript, HTML/CSS, and Adobe Campaign scripting for data extraction, segmentation, personalization, and dynamic content creation.
• Performed weekly server reboots, supported Adobe Campaign Classic server patching and version upgrades, and executed post-upgrade sanity checks to ensure platform stability and campaign continuity.
• Specialist in creating personalized offers and dynamic content for large-scale email campaigns.
• Hands-on experience with production support, campaign monitoring, troubleshooting delivery issues, and resolving workflow failures to ensure minimal downtime.
• Ensured data integrity, compliance, and governance by adhering to platform standards, best practices, and scheduled workflow procedures.
• Actively collaborated with business stakeholders, marketing teams, and analysts to gather requirements, deliver technical solutions, and align campaigns with business objectives.
• Experienced in conducting user training, providing technical support, and creating detailed technical documentation and user manuals for Adobe Campaign users.
• Familiar with lead generation, newsletter development, portal and database enhancements, and cross-team coordination in enterprise marketing environments